International Trade and Logistics (English)
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04941001 | Export Marketing | 2 | Spring | 4 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | English |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Res. Asst. Gökçe Bahar GÜRBÜZER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Res. Asst. Gökçe Bahar GÜRBÜZER | C-103 | [email protected] | 7610 | Tuesday |
Course Content
The "Export Marketing" course provides an in-depth exploration of the strategies and practices involved in marketing products and services to international markets. The course covers market analysis, entry strategies, product adaptation, pricing, promotion, and distribution in the context of exporting. It aims to equip students with the skills necessary to develop and implement successful export marketing strategies.
Objectives of the Course
"İhracat Pazarlaması" dersinin amacı, öğrencileri uluslararası pazarlara girmek ve bu pazarlarda başarılı olmak için etkili pazarlama stratejileri geliştirmek ve uygulamak için gerekli bilgi ve becerilerle donatmaktır.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 1 |
| P13 | Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field. | 1 |
| P12 | To be able to act with moral values and professional responsibility. | 1 |
| P11 | To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes. | 1 |
| P10 | To follow the developments in the field of international trade and logistics in Turkish and English. | 1 |
| P9 | To be able to have the competence to conduct market and marketing research. | 5 |
| P8 | To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics. | 1 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 1 |
| P6 | To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies. | 5 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 1 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 5 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 5 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 1 |
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Develop a comprehensive export marketing plan including market analysis, product adaptation and promotion strategies. | P.9.8 | |
| O2 | Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks. | P.9.9 | |
| O3 | Design an export marketing strategy tailored to the cultural, economic and regulatory conditions of the target market. | P.6.3 | 1 |
| O4 | Explain market entry strategies and their suitability for different international markets. | P.4.8 | 1 |
| O5 | Evaluate the effectiveness of different pricing strategies and distribution channels in reaching international customers. | P.3.6 | 1 |
| O6 | Define the basic concepts and terminology related to export marketing. | P.1.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Export Marketing |
| 2 | Market Research and Analysis |
| 3 | Market Research and Analysis |
| 4 | Market Entry Strategies |
| 5 | Product Adaptation and Development |
| 6 | Pricing Strategies for Export Markets |
| 7 | Promotion Strategies for Export Marketing |
| 8 | Distribution Channels and Logistics |
| 9 | Legal and Regulatory Issues in Export Marketing |
| 10 | Risk Management in Export Marketing |
| 11 | Case Studies in Export Marketing |
| 12 | Case Studies in Export Marketing |
| 13 | Emerging Trends in Export Marketing |
| 14 | Course Review and Final Exam Preparation |
Textbook or Material
| Resources | Albaum, G., & Duerr, E. (2011). International Marketing and Export Management. Pearson. |
| Czinkota, M. R., & Ronkainen, I. A. (2013). International Marketing. Cengage Learning. | |
| Keegan, W. J., & Green, M. C. (2017). Global Marketing. Pearson. | |
| Trade publications and journals, Online databases and trade portals, Industry reports and case studies |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 35 | 35 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 149 | ||
| Total Work Load / 30 | 4,97 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P4 | P6 | P9 |
|---|---|---|---|---|---|---|
| O1 | Define the basic concepts and terminology related to export marketing. | 5 | - | - | - | - |
| O2 | Evaluate the effectiveness of different pricing strategies and distribution channels in reaching international customers. | - | 5 | - | - | - |
| O3 | Explain market entry strategies and their suitability for different international markets. | - | - | 5 | - | - |
| O4 | Design an export marketing strategy tailored to the cultural, economic and regulatory conditions of the target market. | - | - | - | 5 | - |
| O5 | Develop a comprehensive export marketing plan including market analysis, product adaptation and promotion strategies. | - | - | - | - | 5 |
| O6 | Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks. | - | - | - | - | 5 |