International Trade and Logistics (English)

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04920004	Marketing Principles	1	Spring	2	3+0+0	6	6

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	English
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Asst. Prof. Ufuk AY
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Asst. Prof. Ufuk AY	C-210	[email protected]	7355	Friday 14:30-16:30

Basic Vocational Courses	X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P14	To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.	5
P13	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.	1
P12	To be able to act with moral values and professional responsibility.	4
P11	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.	1
P10	To follow the developments in the field of international trade and logistics in Turkish and English.	1
P9	To be able to have the competence to conduct market and marketing research.	3
P8	To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.	1
P7	To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.	1
P6	To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.	1
P5	Ability to work in coordination with different disciplines and cultures.	1
P4	Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.	1
P3	To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.	3
P2	To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.	1
P1	To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.	4

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	The student can define basic marketing concepts and terminology, including the marketing mix (4P), marketing segmentation, targeting, and positioning.	P.14.4	1
O2	"Students can design and propose comprehensive marketing strategies and campaigns, including elements such as product development, pricing, promotion, and distribution channels.	P.14.5	1
O3	They can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.	P.14.6	1
O4	Students can define and explain key terms related to marketing ethics and morality.	P.12.1	1
O5	Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.	P.12.2	1
O6	Students can analyze the outcomes of ethical decisions in different marketing scenarios and evaluate them critically.	P.12.3	1
O7	They will be able to analyze market research data to identify trends, understand consumer behavior, and assess the competitive environment.	P.9.3	1
O8	They can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios.	P.3.5	1
O9	They can explain the role of marketing in both consumer and business contexts and describe how marketing strategies align with company goals.	P.1.5	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction to marketing
2	Company and Marketing Strategy
3	Analyzing the Marketing Environment
4	Marketing Research
5	Consumer Behaviour
6	Products, Services, and Brands
7	Developing New Products and Managing the Product Life Cycle
8	Pricing
9	Marketing Channels
10	Marketing Communication
11	Retailing and Wholesaling
12	Digital Marketing
13	Creating Competitive Advantage
14	Sustainable Marketing

Resources

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	30	30
Quiz	0	0	0
Homework	1	30	30
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	30	30
Other	0	0	0
Total Work Load:			174
Total Work Load / 30			5,80
Course ECTS Credits:			6

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P3	P9	P12	P14
O1	They can explain the role of marketing in both consumer and business contexts and describe how marketing strategies align with company goals.	5	-	-	-	-
O2	They can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios.	-	5	-	-	-
O3	They will be able to analyze market research data to identify trends, understand consumer behavior, and assess the competitive environment.	-	-	5	-	-
O4	Students can define and explain key terms related to marketing ethics and morality.	-	-	-	5	-
O5	Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.	-	-	-	5	-
O6	Students can analyze the outcomes of ethical decisions in different marketing scenarios and evaluate them critically.	-	-	-	5	-
O7	The student can define basic marketing concepts and terminology, including the marketing mix (4P), marketing segmentation, targeting, and positioning.	-	-	-	-	5
O8	"Students can design and propose comprehensive marketing strategies and campaigns, including elements such as product development, pricing, promotion, and distribution channels.	-	-	-	-	5
O9	They can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.	-	-	-	-	5