International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901062 | Export Marketing | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Dr. Res. Asst. Mine ÜZÜMCÜOĞLU |
| Instructor Assistant(s) | - |
Course Content
The export marketing course covers developing international marketing strategies, conducting target market analysis, and learning the necessary documents and financing methods in export processes. It also aims to transform theoretical knowledge into practice with case studies by focusing on the role of cultural, legal and logistical factors in export.
Objectives of the Course
The aim of this course is to provide students with information about export marketing, to see current needs in the field and to provide them with the skills to solve these needs.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 5 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 3 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 3 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 2 |
| P6 | To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies. | 5 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 4 |
| P8 | To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics. | 3 |
| P9 | To be able to have the competence to conduct market and marketing research. | 3 |
| P10 | To follow the developments in the field of international trade and logistics in Turkish and English. | 2 |
| P11 | To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes. | 2 |
| P12 | Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation. | 2 |
| P13 | Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field. | 2 |
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 2 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will be able to identify and define fundamental concepts and terms related to export marketing, such as export strategy, market entry modes, and international trade regulations. | P.1.21 | 1 |
| O2 | Öğrenciler hedef pazar seçimi, fiyatlandırma stratejileri ve dağıtım kanalları dahil olmak üzere bir ihracat pazarlama planı geliştirmede yer alan süreçleri ve faktörleri açıklayabileceklerdir. | P.1.22 | 1 |
| O3 | tudents will be able to apply export marketing tools and techniques to develop market entry strategies and promotional campaigns tailored for foreign markets. | P.2.23 | 1 |
| O4 | Students will be able to evaluate the effectiveness of different export marketing strategies, such as direct exporting, indirect exporting, and partnerships, in various market conditions. | P.6.8 | 1 |
| O5 | Students will be able to develop and implement a comprehensive export marketing plan that includes market research, product adaptation, pricing strategies, and promotional activities. | P.7.9 | 1 |
| O6 | Evaluate the effectiveness of different data collection methods and technologies. | P.8.14 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | International marketing |
| 2 | Export marketing and export steps |
| 3 | Export marketing and export steps |
| 4 | Distribution of target markets |
| 5 | Marketing strategies and policies |
| 6 | Marketing strategies and policies |
| 7 | Documents used in export |
| 8 | Payment methods in international trade |
| 9 | Circulation methods, transportation methods |
| 10 | Foreign market strategies methods Market options methods |
| 11 | Foreign market strategies methods Market options methods |
| 12 | Foreign market selection |
| 13 | Foreign market selection |
| 14 | Foreign market research checklists |
Textbook or Material
| Resources | International Marketing and Export Management, G. Albaum, E. Duerr & J. Strandskov, 7th edition, 2011 |
| Global Marketing, Global Edition 8/E. Warren J. Keegan, Mark C. Green, 2015. ISBN- 13: 9781292017389 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 60 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 20 | 20 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 122 | ||
| Total Work Load / 30 | 4,07 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P2 | P6 | P7 | P8 |
|---|---|---|---|---|---|---|
| O1 | Students will be able to identify and define fundamental concepts and terms related to export marketing, such as export strategy, market entry modes, and international trade regulations. | 5 | - | - | - | - |
| O2 | Öğrenciler hedef pazar seçimi, fiyatlandırma stratejileri ve dağıtım kanalları dahil olmak üzere bir ihracat pazarlama planı geliştirmede yer alan süreçleri ve faktörleri açıklayabileceklerdir. | - | - | - | - | - |
| O3 | tudents will be able to apply export marketing tools and techniques to develop market entry strategies and promotional campaigns tailored for foreign markets. | - | - | - | - | - |
| O4 | Students will be able to evaluate the effectiveness of different export marketing strategies, such as direct exporting, indirect exporting, and partnerships, in various market conditions. | - | - | - | - | - |
| O5 | Students will be able to develop and implement a comprehensive export marketing plan that includes market research, product adaptation, pricing strategies, and promotional activities. | - | - | - | - | - |
| O6 | Evaluate the effectiveness of different data collection methods and technologies. | - | - | - | - | 3 |