International Trade and Logistic

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
99700010	Marketing Principles	1	Spring	2	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	-
Instructor Assistant(s)	-

Basic Vocational Courses	X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.	4
P2	To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.	1
P3	To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.	3
P4	Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.	1
P5	Ability to work in coordination with different disciplines and cultures.	1
P6	To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.	1
P7	To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.	1
P8	To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.	1
P9	To be able to have the competence to conduct market and marketing research.	3
P10	To follow the developments in the field of international trade and logistics in Turkish and English.	1
P11	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.	1
P12	Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation.	4
P13	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.	1
P14	To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives.	P.1.5	1
O2	Can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios	P.3.7	1
O3	They will be able to analyze market research data to identify trends, understand consumer behavior, and evaluate the competitive environment.	P.9.3	1
O4	Students can define and explain fundamental terms related to marketing ethics.	P.12.1	1
O5	Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.	P.12.2	1
O6	Students can analyze the consequences of ethical decisions in various marketing scenarios and critically evaluate their impact.	P.12.3	1
O7	Can define fundamental marketing concepts and terminology, including the marketing mix (4Ps), market segmentation, targeting, and positioning	P.14.4	1
O8	They can design and propose comprehensive marketing strategies and campaigns that include elements such as product development, pricing, promotion, and distribution channels.	P.14.5	1
O9	Can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.	P.14.6	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Marketing Fundamentals
2	Marketing Environment
3	Consumer Behavior
4	Marketing Information System and Marketing Research
5	Market Segmentation and Targeting
6	Positioning
7	Strategic Marketing Management
8	Product: Goods-Services-Ideas
9	Innovation Management
10	Price and Pricing
11	Marketing Communication
12	Marketing Channels
13	A Critical Approach to Marketing
14	General Evaluation

Resources	Altunışık, R.; Özdemir, Ş.; Torlak, Ö. (2014). ""Marketing Principles and Management"" Beta: İstanbul
	Philip Kotler, Kevin Lane Keller (2018). Pazarlama Yönetimi. Beta Yayınevi İstanbul

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	15	15
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			119
Total Work Load / 30			3,97
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P3	P9	P12	P14
O1	Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives.	5	-	-	-	-
O2	Can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios	-	5	-	-	-
O3	They will be able to analyze market research data to identify trends, understand consumer behavior, and evaluate the competitive environment.	-	-	5	-	-
O4	Students can define and explain fundamental terms related to marketing ethics.	-	-	-	5	-
O5	Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.	-	-	-	5	-
O6	Students can analyze the consequences of ethical decisions in various marketing scenarios and critically evaluate their impact.	-	-	-	5	-
O7	Can define fundamental marketing concepts and terminology, including the marketing mix (4Ps), market segmentation, targeting, and positioning	-	-	-	-	5
O8	They can design and propose comprehensive marketing strategies and campaigns that include elements such as product development, pricing, promotion, and distribution channels.	-	-	-	-	5
O9	Can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.	-	-	-	-	5