International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01181001 | International Marketing Communication | 4 | Spring | 8 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Sunum, grup çalışması, proje |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Nihan TOMRİS KÜÇÜN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Nihan TOMRİS KÜÇÜN | C-110 | [email protected] | 7505 |
Objectives of the Course
The most successful international marketing campaigns are those that provide the highest level of communication and interaction with the target audience. This requires, on the one hand, knowledge about customers, their behavior, psychology and decision-making processes, and on the other hand, knowledge of existing marketing communication tools and technologies. With the stated priorities, this course will provide students with international
strategies, tools from a variety of marketing and business disciplines needed to design and implement a variety of communication approaches and campaigns
and aims to provide a comprehensive understanding of the fundamentals of concepts.
strategies, tools from a variety of marketing and business disciplines needed to design and implement a variety of communication approaches and campaigns
and aims to provide a comprehensive understanding of the fundamentals of concepts.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P5 | Ability to work in coordination with different disciplines and cultures. | 5 |
| P6 | To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies. | 5 |
| P9 | To be able to have the competence to conduct market and marketing research. | 5 |
| P12 | Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students gain multicultural and interdisciplinary teamwork skills by effectively collaborating with individuals from different disciplines and cultures in marketing communication projects. | P.5.1 | 7 |
| O2 | By understanding diverse cultural and interdisciplinary perspectives, students develop competence in applying marketing communications strategies effectively in a global and multicultural context. | P.5.1 | 7 |
| O3 | Students gain the ability to effectively manage and implement marketing communication plans in the field of international trade and logistics by developing and presenting these plans. | P.6.1 | 7 |
| O4 | Students develop the competence to take an active role and assume responsibility within the team by doing group work in the fields of international trade and logistics in marketing communication projects. | P.6.1 | 7 |
| O5 | Students gain the competence to analyze the needs and expectations of the target market by using market research methods in marketing communication projects. | P.9.1 | 7 |
| O6 | Students gain the competence to make decisions in line with ethical principles in marketing communication campaigns and develop strategies in line with the principles of honesty and transparency. | P.12.1 | 7 |
| O7 | Students act with professional responsibility awareness and develop the ability to observe social values and social responsibility in marketing communication activities. | P.12.1 | 7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Communication Concept |
| 2 | Persuasive Communication |
| 3 | Integrated Marketing Communications |
| 4 | Promotional Practices: Advertising |
| 5 | Promotional Practices: Personal Selling, Public Relations |
| 6 | Promotion Practices: Sales Promotion |
| 7 | Product and Marketing Communications |
| 8 | Distribution and Pricing Strategies |
| 9 | Direct marketing |
| 10 | Online Marketing& Communication |
| 11 | Sponsorship, Cause-related Marketing, Trade Fairs and Exhibitions |
| 12 | Brand Management |
| 13 | Planning Marketing Communication Activities |
| 14 | Communication Risks, Conflicts of Interest and Ethics |
Textbook or Material
| Resources | Pazarlama İletişimi Yönetimi, Prof. Dr. Yavuz Odabaşı, Mine Oyman, MediaCat |
| Dijital Çağda Pazarlama İletişimi, Sinem Yeygel Çakır, Nobel Akademik Yayıncılık | |
| Güncel Dijital Pazarlama Paradigmaları, Ed. Filiz Çayırağası, Nobel Akademik Yayıncılık |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 2 | 8 | 16 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 121 | ||
| Total Work Load / 30 | 4,03 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P5 | P6 | P9 | P12 |
|---|---|---|---|---|---|
| O1 | By understanding diverse cultural and interdisciplinary perspectives, students develop competence in applying marketing communications strategies effectively in a global and multicultural context. | 5 | - | - | - |
| O2 | Students gain multicultural and interdisciplinary teamwork skills by effectively collaborating with individuals from different disciplines and cultures in marketing communication projects. | 5 | - | - | - |
| O3 | Students develop the competence to take an active role and assume responsibility within the team by doing group work in the fields of international trade and logistics in marketing communication projects. | - | 5 | - | - |
| O4 | Students gain the ability to effectively manage and implement marketing communication plans in the field of international trade and logistics by developing and presenting these plans. | - | 5 | - | - |
| O5 | Students gain the competence to analyze the needs and expectations of the target market by using market research methods in marketing communication projects. | - | - | 5 | - |
| O6 | Students act with professional responsibility awareness and develop the ability to observe social values and social responsibility in marketing communication activities. | - | - | - | 5 |
| O7 | Students gain the competence to make decisions in line with ethical principles in marketing communication campaigns and develop strategies in line with the principles of honesty and transparency. | - | - | - | 5 |