International Trade and Logistic

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
01170002	International Market Research	4	Autumn	7	3+0+0	6	6

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Asst. Prof. Sinan ÇİZMECİOĞLU
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.	4
P2	To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.	4
P3	To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.	3
P4	Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.	5
P5	Ability to work in coordination with different disciplines and cultures.	5
P6	To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.	3
P7	To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.	5
P8	To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.	5
P9	To be able to have the competence to conduct market and marketing research.	5
P10	To follow the developments in the field of international trade and logistics in Turkish and English.	5
P11	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.	1
P12	Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation.	2
P13	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.	2
P14	To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.	2

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1		P.4.13	1
O2		P.5.7	1
O3		P.7.3	1
O4		P.8.8	1
O5		P.9.9	1
O6		P.10.10	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	International marketing and export marketing
2	EXPORT ART (THEORETICAL SECTION)
3	COMMERCIAL INFORMATION AND INTELLIGENCE (THEORETICAL SECTION) o Foreign trade profession pyramid o Revolution and fundamental changes in commercial information
4	Basic forces in Target Market determination o Wrong treatments in Target Market determination o Tailoring routine approach in Target Market determination o Target Market matrix approach
5	GTIP determination o Target market matrix concept o Analysis of target countries
6	Foreign trade research of data o New generation foreign trade research
7	POINT-ON EXPORT APPROACH
8	Reporting analysis of target market o Customer and competitor marketing o Target market operation plan
9	Basic forces in determining the target market o Wrong treatments in determining the target market o Tailoring method approach in determining the target market
10	GTIP determination o Joint preparation of the Target Market matrix o Analysis of target countries
11	PREPARATION OF TARGET MARKET MATRIX
12	PREPARATION OF TARGET MARKET MATRIX o Preparation of all data matrix on the same product in time o Preparation of approximately 9 tables o Analysis of country export and import change and proportional change values ​​o Comparison comparisons to be used
13	PREPARATION OF THE TARGET MARKET MATRIX o Techniques and principles to be used o Benefits of turning the tables into a single table o CONVERTING THE TABLES INTO A SINGLE MATRIX practice with the students
14	INTERPRETATION OF THE TARGET MARKET MATRIX o Basic Philosophy and principles o Target Market distinction, basic forces o Criticism of wrong approaches o Use of company expectations in problems and analysis

Resources

Koç Yaman, "New Generation Foreign Trade Intelligence", Kuzgun Kitapevi, November 2016

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	35	35
Quiz	1	20	20
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	35	35
Other	0	0	0
Total Work Load:			174
Total Work Load / 30			5,80
Course ECTS Credits:			6

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P4	P5	P7	P8	P9	P10
O1	Öğrenciler, pazar bölümlendirmesi, birincil ve ikincil veriler ve kültürel analiz gibi uluslararası pazar araştırmasıyla ilgili temel kavramları ve terminolojiyi tanımlayabilecek ve tanımlayabilecektir.	5	-	-	-	-	-
O2	Öğrenciler, araştırma tasarımı, veri toplama yöntemleri ve veri analiz teknikleri de dahil olmak üzere uluslararası pazar araştırmasının ilkelerini ve metodolojilerini açıklayabilecektir.	-	5	-	-	-	-
O3	Öğrenciler uluslararası pazarlara ilişkin verileri toplamak ve analiz etmek için pazar araştırma araçlarını ve tekniklerini uygulayabileceklerdir.	-	-	5	-	-	-
O4	Öğrenciler uluslararası pazardaki eğilimleri, fırsatları ve zorlukları belirlemek için pazar araştırması verilerini analiz edebilecektir.	-	-	-	5	-	-
O5	Öğrenciler pazar araştırması bulgularının güvenilirliğini ve geçerliliğini değerlendirebilecek ve pazara giriş stratejileri için bilinçli önerilerde bulunabilecektir.	-	-	-	-	5	-
O6	Öğrenciler stratejik iş kararlarını desteklemek için kapsamlı bir uluslararası pazar araştırma planı tasarlayabilecek ve uygulayabilecektir.	-	-	-	-	-	5