International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01161005 | Industrial Marketing | 3 | Spring | 6 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Sunum, tartışma |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Dr. Res. Asst. Mine ÜZÜMCÜOĞLU |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Dr. Res. Asst. Mine ÜZÜMCÜOĞLU | C-108 | [email protected] | 7612 |
Course Content
This course covers topics in industrial marketing and business-to-business (B2B) marketing. The course will address the characteristics of industrial markets, industrial purchasing behaviors, market segmentation, targeting, and positioning strategies. Additionally, topics such as customer relationship management, supply chain management, product development, pricing, distribution, and communication strategies will be discussed. The course aims to enhance students'analytical and strategic thinking skills by allowing them to apply theoretical knowledge to practice through case studies, projects, and discussions.
Objectives of the Course
The Industrial Marketing course aims to provide students with in-depth knowledge and understanding of industrial marketing and business-to-business (B2B) marketing. This course covers the fundamental concepts, theories, and practices of industrial marketing, offering students a comprehensive perspective on how to assess the challenges and opportunities they may encounter in the business world.
The objective of the course is to enable students to grasp the dynamics of industrial markets, purchasing behaviors, and decision-making processes. Additionally, the course aims to equip students with knowledge and skills in developing industrial marketing strategies, customer relationship management, and supply chain management. By utilizing essential marketing tools such as market analysis, segmentation, targeting, and positioning, students will learn to develop effective marketing strategies.
This course allows students to relate industrial marketing processes and strategies to real-world applications. Through the use of case studies, projects, and interactive discussions commonly used in the business world, students will be able to translate theoretical knowledge into practice, enhancing their analytical and strategic thinking skills.
The objective of the course is to enable students to grasp the dynamics of industrial markets, purchasing behaviors, and decision-making processes. Additionally, the course aims to equip students with knowledge and skills in developing industrial marketing strategies, customer relationship management, and supply chain management. By utilizing essential marketing tools such as market analysis, segmentation, targeting, and positioning, students will learn to develop effective marketing strategies.
This course allows students to relate industrial marketing processes and strategies to real-world applications. Through the use of case studies, projects, and interactive discussions commonly used in the business world, students will be able to translate theoretical knowledge into practice, enhancing their analytical and strategic thinking skills.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 5 |
| P9 | To be able to have the competence to conduct market and marketing research. | 5 |
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will be able to define the basic concepts and principles of industrial marketing and explain how these principles are applied in business strategies. | P.1.17 | 1 |
| O2 | Students will develop skills in managing relationships with industrial customers in the context of supply chain management and applying effective sales techniques. | P.4.17 | 5 |
| O3 | Students will be able to conduct market analysis and evaluate the data obtained using industrial marketing research methods and techniques. | P.9.16 | 5 |
| O4 | Students will be able to develop industrial marketing strategies and adapt these strategies to suit the objectives of the business. | P.14.17 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Industrial Marketing: Basic Concepts of Marketing and Industrial Marketing |
| 2 | Introduction to Industrial Marketing: Basic Concepts of Marketing and Industrial Marketing |
| 3 | Relationship Management in Industrial Marketing |
| 4 | Purchasing Process in Industrial Marketing |
| 5 | Organizational Purchasing Behavior with Industrial Marketing Approach |
| 6 | Market Segmentation in Industrial Marketing Target Market Selection and Positioning |
| 7 | Factors Affecting Product Selection in Industrial Marketing |
| 8 | New Product Development Decisions in Industrial Marketing |
| 9 | Price Decisions |
| 10 | Distribution Channel Decisions and Logistics Management in Industrial Marketing- 1 |
| 11 | Distribution Channel Decisions and Logistics Management in Industrial Marketing-2 |
| 12 | Promotion Decisions |
| 13 | Competitive Analysis and Creating Competitive Advantage in Industrial Marketing- 1 |
| 14 | Competitive Analysis and Creating Competitive Advantage in Industrial Marketing- 2 |
Textbook or Material
| Resources | Industrial Marketing Competitive Approach, Müge Arslan, Beta |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 20 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 112 | ||
| Total Work Load / 30 | 3,73 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P9 | P14 |
|---|---|---|---|---|---|
| O1 | Students will be able to define the basic concepts and principles of industrial marketing and explain how these principles are applied in business strategies. | 5 | - | - | - |
| O2 | Students will develop skills in managing relationships with industrial customers in the context of supply chain management and applying effective sales techniques. | - | 5 | - | - |
| O3 | Students will be able to conduct market analysis and evaluate the data obtained using industrial marketing research methods and techniques. | - | - | 5 | - |
| O4 | Students will be able to develop industrial marketing strategies and adapt these strategies to suit the objectives of the business. | - | - | - | 5 |