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Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
01161002 E-Commerce 2026 Spring 6 3+0+0 4 4
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Asst. Prof. Hacı Halil BAŞER
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Asst. Prof. Hacı Halil BAŞER C-131 [email protected] 7404 Tuesday
14:00-16:00
Course Content
The e-commerce course content covers the entire process, from defining digital business models and setting up technical infrastructure to strategic marketing methods and secure payment systems. Within this framework, students learn inventory management, logistics operations, data analytics, and digital legal regulations, gaining the practical skills to run a commercial venture end-to-end in a digital environment.
Objectives of the Course
The aim of this course is to equip students with the professional competence to design and manage end-to-end commercial activities within the digital economy. The course covers all operational steps from transitioning a business idea to a digital platform, to managing technical infrastructure, digital marketing strategies, and secure payment and logistics processes, all presented from a practical perspective. The main objective is to train professionals who can manage complex processes with data-driven decision-making, utilize up-to-date tools required by the industry, and sustainably grow a digital business.
Contribution of the Course to Field Teaching
Basic Vocational Courses X
Specialization / Field Courses X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P1 To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. 5
P3 To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. 3
P7 To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. 3
Weekly Detailed Course Contents
Week Topics
1 Introduction to E-Commerce and Basic Concepts
2 E-commerce Methods
3 Online Marketplaces and How They Work
4 Dropshipping
5 E-commerce Business Models
6 E-commerce Website Setup
7 Designing Category Pages
8 Midterm exam
9 Designing Product Detail Pages / Designing the Payment Page
10 E-commerce Integration / Payment Integration and Payment Gateway
11 E-Logistics and Supply Chain Management
12 Cross-docking and Supply Chain Efficiency
13 Digital Marketing in E-commerce
14 E-Export
Textbook or Material
Resources New Trade Way E-Commerce in Network Economy
Diigital Marketing Strategy Simon Kingsnorth
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms 1 45 (%)
Final Exam 1 55 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 3 42
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 1 28 28
Quiz 0 0 0
Homework 1 28 28
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 28 28
Other 0 0 0
Total Work Load: 126
Total Work Load / 30 4,20
Course ECTS Credits: 4