International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01161002 | E-Commerce | 2026 | Spring | 6 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hacı Halil BAŞER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hacı Halil BAŞER | C-131 | [email protected] | 7404 | Tuesday 14:00-16:00 |
Course Content
The e-commerce course content covers the entire process, from defining digital business models and setting up technical infrastructure to strategic marketing methods and secure payment systems. Within this framework, students learn inventory management, logistics operations, data analytics, and digital legal regulations, gaining the practical skills to run a commercial venture end-to-end in a digital environment.
Objectives of the Course
The aim of this course is to equip students with the professional competence to design and manage end-to-end commercial activities within the digital economy. The course covers all operational steps from transitioning a business idea to a digital platform, to managing technical infrastructure, digital marketing strategies, and secure payment and logistics processes, all presented from a practical perspective. The main objective is to train professionals who can manage complex processes with data-driven decision-making, utilize up-to-date tools required by the industry, and sustainably grow a digital business.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 3 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 4 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | P.1.2 | ||
| O2 | P.1.3 | ||
| O3 | Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives. | P.1.5 | |
| O4 | Students will be able to define global marketing concepts and terminology. | P.1.6 | |
| O5 | Students will be able to explain the fundamental elements of global marketing strategies and how these strategies are developed. | P.1.7 | |
| O6 | Can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios | P.3.7 | |
| O7 | By learning various basic economic, administrative, financial and commercial concepts related to business science and examining these situations, students develop the ability to think critically and provide constructive suggestions on these issues. | P.3.1 | |
| O8 | P.5.9 | ||
| O9 | Students gain multicultural and interdisciplinary teamwork skills by effectively collaborating with individuals from different disciplines and cultures in marketing communication projects. | P.5.1 | |
| O10 | Students will be able to analyze the impact of global trade factors, economic, and logistical challenges on international trade operations and supply chains. | P.7.2 | |
| O11 | Students will be able to develop and implement a comprehensive export marketing plan that includes market research, product adaptation, pricing strategies, and promotional activities. | P.7.9 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to E-Commerce and Basic Concepts |
| 2 | E-commerce Methods |
| 3 | Online Marketplaces and How They Work |
| 4 | Dropshipping |
| 5 | E-commerce Business Models |
| 6 | E-commerce Website Setup |
| 7 | Designing Category Pages |
| 8 | Midterm exam |
| 9 | Designing Product Detail Pages / Designing the Payment Page |
| 10 | E-commerce Integration / Payment Integration and Payment Gateway |
| 11 | E-Logistics and Supply Chain Management |
| 12 | Cross-docking and Supply Chain Efficiency |
| 13 | Digital Marketing in E-commerce |
| 14 | E-Export |
Textbook or Material
| Resources | New Trade Way E-Commerce in Network Economy |
| Diigital Marketing Strategy Simon Kingsnorth |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 45 (%) |
| Final Exam | 1 | 55 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P5 | P7 |
|---|---|---|---|---|---|
| O1 | Öğrenciler, tedarik zinciri yönetimi ve uluslararası ticarette lojistik, envanter yönetimi, ticari uyumluluk ve küresel kaynak kullanımı gibi temel kavramları ve terminolojiyi tanımlayabilecek ve tanımlayabilecektir. | 5 | 3 | 4 | 4 |
| O2 | Öğrenciler, ithalat/ihracat prosedürleri, ticaret düzenlemeleri, tarifeler ve ticaret belgeleri gibi uluslararası ticaret işlemleriyle ilgili temel kavram ve terimleri tanımlayabilecek ve tanımlayabilecektir. | 4 | 5 | 3 | 3 |
| O3 | Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives. | 5 | 4 | 4 | 5 |
| O4 | Students will be able to define global marketing concepts and terminology. | 4 | 4 | 5 | 4 |
| O5 | Students will be able to explain the fundamental elements of global marketing strategies and how these strategies are developed. | 4 | 5 | 3 | 4 |
| O6 | By learning various basic economic, administrative, financial and commercial concepts related to business science and examining these situations, students develop the ability to think critically and provide constructive suggestions on these issues. | 3 | 5 | 5 | 3 |
| O7 | Can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios | 5 | 4 | 4 | 5 |
| O8 | Students gain multicultural and interdisciplinary teamwork skills by effectively collaborating with individuals from different disciplines and cultures in marketing communication projects. | 4 | 3 | 5 | 4 |
| O9 | Profesyonel ortamlarda yaygın olarak kullanılan temel iş kelimelerini, terminolojiyi ve ifadeleri hatırlayabilir ve tanımlayabilir. | 3 | 5 | 4 | 3 |
| O10 | Students will be able to analyze the impact of global trade factors, economic, and logistical challenges on international trade operations and supply chains. | 4 | 3 | 5 | 4 |
| O11 | Students will be able to develop and implement a comprehensive export marketing plan that includes market research, product adaptation, pricing strategies, and promotional activities. | 5 | 4 | 4 | 5 |