International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01161002 | E-Commerce | 3 | Spring | 6 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hasan GEDİK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hasan GEDİK | A-102 | [email protected] | 7231 | Tuesday 16:00-17:00 |
Course Content
The aim of this course is to provide students with the level of knowledge and awareness that they can use in business life and to comprehend E-Commerce Applications. Within the scope of the course; e-commerce, e-commerce development and implementation processes, classification of e-commerce business models, digital marketing, mobile marketing, social commerce, characteristics of social commerce and social shopping etc. concepts are included. Translated with DeepL.com (free version)
Objectives of the Course
To introduce the rapidly developing new trade (and marketing) environments and opportunities in the world, to teach how to apply marketing knowledge to electronic commerce environments, to gain the knowledge and skills to analyse opportunities in electronic markets and to develop and implement appropriate marketing strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 3 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | P.1.3 | 1,6 | |
| O2 | Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives. | P.1.5 | 1 |
| O3 | Students will be able to define global marketing concepts and terminology. | P.1.6 | 1 |
| O4 | Can remember and express basic concepts, theories and frameworks related to issues covering the field of international trade and logistics while preparing a graduation project. | P.1.1 | 1,6 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Electronic Commerce |
| 2 | Stages in Electronic Commerce |
| 3 | Administrative and Technical Steps in Electronic Commerce |
| 4 | E-Business Models |
| 5 | Web Site Features |
| 6 | Security in Electronic Commerce |
| 7 | Payment Methods in Electronic Commerce |
| 8 | Midterm exam |
| 9 | Digital Marketing |
| 10 | Digital Marketing |
| 11 | e- marketplaces |
| 12 | Marketing in Social Media |
| 13 | e-export |
| 14 | e-export |
Textbook or Material
| Resources | New Trade Way E-Commerce in Network Economy |
| Diigital Marketing Strategy Simon Kingsnorth |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 20 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 28 | 28 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 28 | 28 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 28 | 28 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 126 | ||
| Total Work Load / 30 | 4,20 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 |
|---|---|---|
| O1 | Can remember and express basic concepts, theories and frameworks related to issues covering the field of international trade and logistics while preparing a graduation project. | - |
| O2 | Öğrenciler, ithalat/ihracat prosedürleri, ticaret düzenlemeleri, tarifeler ve ticaret belgeleri gibi uluslararası ticaret işlemleriyle ilgili temel kavram ve terimleri tanımlayabilecek ve tanımlayabilecektir. | - |
| O3 | Can explain the role of marketing in both consumer and business contexts and define how marketing strategies align with the firm's objectives. | - |
| O4 | Students will be able to define global marketing concepts and terminology. | - |