International Trade and Logistic

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
01160003	Competitive Intelligence	3	Spring	6	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Res. Asst. Beyza AKSOY MIHOĞLU
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Res. Asst. Beyza AKSOY MIHOĞLU	C-109	[email protected]	7728

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.	5
P2	To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.	3
P3	To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.	4
P4	Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.	5
P5	Ability to work in coordination with different disciplines and cultures.	5
P6	To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.	5
P7	To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.	4
P8	To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.	5
P9	To be able to have the competence to conduct market and marketing research.	5
P10	To follow the developments in the field of international trade and logistics in Turkish and English.	3
P11	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.	1
P12	Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation.	3
P13	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.	3
P14	To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.	4

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Students will be able to identify and define key concepts and terminology related to competitive intelligence, such as SWOT analysis, competitive benchmarking, and market analysis.	P.1.11	1
O2	Students will be able to explain the principles and methodologies of competitive intelligence, including data collection, analysis techniques, and ethical considerations	P.4.12	1
O3	Students will be able to apply competitive intelligence tools and techniques to gather and analyze information about Competitors and market conditions.	P.5.5	1
O4	Students will be able to analyze competitive intelligence data to identify strengths, weaknesses, opportunities, and threats in a business environment.	P.6.1	1
O5	Students will be able to evaluate the effectiveness of different competitive intelligence strategies and make informed recommendations for business decision-making.	P.8.7	1
O6	Students will be able to develop and implement a comprehensive competitive intelligence plan to enhance a company's strategic positioning and performance.	P.9.8	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Conducting market research on a global basis
2	Conducting market research on a global basis
3	Selection of target markets
4	Selection of target markets
5	The process of determining the needs, wants and preferences of customers in target markets
6	The process of determining the needs, wants and preferences of customers in target markets
7	ompetitive intelligence databases
8	ompetitive intelligence databases
9	Web-based live request lines
10	Web-based live request lines
11	Use of other data banks
12	Use of other data banks
13	Use of various software related to customs clearance and logistics
14	Use of various software related to customs clearance and logistics

Resources

Commercial Intelligence and Contemporary Export Strategy, Yaman Koç, 2011

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	2	100 (%)
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	-	-
Final Exam	-	-
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	0	0	0
Quiz	0	0	0
Homework	2	18	36
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P4	P5	P6	P8	P9
O1	Students will be able to identify and define key concepts and terminology related to competitive intelligence, such as SWOT analysis, competitive benchmarking, and market analysis.	5	-	-	-	-	-
O2	Students will be able to explain the principles and methodologies of competitive intelligence, including data collection, analysis techniques, and ethical considerations	-	5	-	-	-	-
O3	Students will be able to apply competitive intelligence tools and techniques to gather and analyze information about Competitors and market conditions.	-	-	5	-	-	-
O4	Students will be able to analyze competitive intelligence data to identify strengths, weaknesses, opportunities, and threats in a business environment.	-	-	-	5	-	-
O5	Students will be able to evaluate the effectiveness of different competitive intelligence strategies and make informed recommendations for business decision-making.	-	-	-	-	5	-
O6	Students will be able to develop and implement a comprehensive competitive intelligence plan to enhance a company's strategic positioning and performance.	-	-	-	-	-	5