International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01151002 | Marketing Information Systems | 3 | Autumn | 5 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Res. Asst. Beyza AKSOY MIHOĞLU |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Res. Asst. Beyza AKSOY MIHOĞLU | C-109 | [email protected] | 7728 |
Course Content
This course explores the role of information systems in marketing decision-making processes. Students will learn about the design, implementation, and management of marketing information systems (MIS), focusing on how these systems support marketing strategies and operations. Topics include data collection, database management, data analysis, and the use of technology in marketing research and planning.
Objectives of the Course
"Pazarlama Bilgi Sistemleri" dersinin amacı, öğrencilere bilgi sistemlerinin pazarlama karar verme ve stratejilerini desteklemek için nasıl kullanıldığına dair kapsamlı bir anlayış sağlamaktır. Ders, öğrencileri pazarlama bilgi sistemlerini etkin bir şekilde tasarlamak, uygulamak ve yönetmek için gereken becerilerle donatmayı amaçlamaktadır. Ayrıca, pazarlama araştırması, planlaması ve uygulamasını geliştirmek için pazar verilerinin toplanması, analiz edilmesi ve yorumlanmasında bu sistemlerin uygulanmasına odaklanmaktadır.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 2 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 1 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 4 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 1 |
| P6 | To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies. | 1 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 1 |
| P8 | To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics. | 5 |
| P9 | To be able to have the competence to conduct market and marketing research. | 1 |
| P10 | To follow the developments in the field of international trade and logistics in Turkish and English. | 1 |
| P11 | To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes. | 1 |
| P12 | Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation. | 1 |
| P13 | Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field. | 1 |
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Define the basic components and functions of marketing information systems. | P.1.19 | 1 |
| O2 | Explain the importance of MIS in supporting marketing strategies and operations. | P.1.20 | 1 |
| O3 | Assess the impact of MIS on marketing decision-making and strategy development. | P.4.19 | 1 |
| O4 | Utilize marketing information systems to collect and analyze market data. | P.8.13 | 1 |
| O5 | Evaluate the effectiveness of different data collection methods and technologies. | P.8.14 | 1 |
| O6 | Develop a comprehensive marketing information system plan that integrates data collection, management, and analysis to address specific business challenges. | P.14.18 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Marketing Information Systems (Definition, Scope and Importance) |
| 2 | Components of Marketing Information Systems |
| 3 | Data Collection Methods (1. Techniques for gathering market data (surveys, observational methods, etc.) 2. Use of technology in data collection) |
| 4 | Database Management (1. Principles of data storage, organization, and retrieval 2. Database management systems (DBMS) in marketing) |
| 5 | Data Analysis Techniques (1. Statistical tools and methods for analyzing marketing data 2. Interpretation and visualization of data for decision-making) |
| 6 | Marketing Research and MIS (1. Role of MIS in supporting marketing research activities 2. Case studies illustrating MIS applications in market research) |
| 7 | Technology in Marketing Information Systems (1. Software and tools used in MIS 2. Emerging technologies and their impact on marketing information systems) |
| 8 | Implementation of Marketing Information Systems (1. Steps for designing and implementing an MIS 2. Project management considerations in MIS deployment) |
| 9 | MIS and Marketing Strategy (1. How MIS supports and enhances marketing strategies 2. Examples of MIS integration in marketing planning) |
| 10 | Evaluating Marketing Information Systems (1. Metrics and methods for assessing the effectiveness of MIS 2. Feedback mechanisms and continuous improvement) |
| 11 | Ethical Considerations in MIS (1. Data privacy issues and regulations 2. Ethical use of data in marketing) |
| 12 | Case Studies in MIS (1. Real-world examples of MIS applications 2. Group discussions and practical exercises based on case studies) |
| 13 | Case Studies in MIS (1. Real-world examples of MIS applications 2. Group discussions and practical exercises based on case studies) |
| 14 | Course Review and Final Exam Preparation |
Textbook or Material
| Resources | Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management. Pearson. |
| Laudon, K. C., & Traver, C. G. (2020). Information Systems. Pearson. | |
| Wierenga, B., & Van Bruggen, G. H. (2000). Marketing Management Support Systems: Principles, Tools, and Implementation. Springer. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | 1 | 20 (%) |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 16 | 16 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P8 | P14 |
|---|---|---|---|---|---|
| O1 | Define the basic components and functions of marketing information systems. | 5 | - | - | - |
| O2 | Explain the importance of MIS in supporting marketing strategies and operations. | 5 | - | - | - |
| O3 | Assess the impact of MIS on marketing decision-making and strategy development. | - | 4 | - | - |
| O4 | Utilize marketing information systems to collect and analyze market data. | - | - | 5 | - |
| O5 | Evaluate the effectiveness of different data collection methods and technologies. | - | - | 5 | - |
| O6 | Develop a comprehensive marketing information system plan that integrates data collection, management, and analysis to address specific business challenges. | - | - | - | 4 |