International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 01150003 | Global Marketing Management | 3 | Autumn | 5 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Prof. Çağatay ÜNÜSAN | C-210 | [email protected] | 7388 | Monday 15.00 |
Course Content
This course aims to teach students global marketing concepts and strategies. The course covers the analysis of international markets, the impact of cultural and economic factors on marketing, global product and brand management, pricing strategies, distribution channels and logistics, international communication and promotion strategies, digital marketing and e-commerce, ethics and social responsibility. Students gain the ability to prepare and implement global marketing plans and reinforce their learning with case studies and current examples.
Objectives of the Course
This course aims to teach students global marketing concepts, strategies and practices. Students will gain the ability to analyze international markets, develop and implement global marketing strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 3 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 1 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 1 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 3 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 1 |
| P6 | To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies. | 1 |
| P7 | To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters. | 1 |
| P8 | To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics. | 1 |
| P9 | To be able to have the competence to conduct market and marketing research. | 1 |
| P10 | To follow the developments in the field of international trade and logistics in Turkish and English. | 1 |
| P11 | To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes. | 1 |
| P12 | Ability to act with professional responsibility awareness and make fair, transparent and ethical decisions in international trade and logistics processes by adhering to ethical principles in accordance with international trade, logistics and customs legislation. | 1 |
| P13 | Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field. | 1 |
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will be able to define global marketing concepts and terminology. | P.1.6 | 1 |
| O2 | Students will be able to explain the fundamental elements of global marketing strategies and how these strategies are developed. | P.1.7 | 1 |
| O3 | Students will be able to analyze real-world business scenarios using global marketing theories and models to develop appropriate marketing strategies. | P.4.8 | 1 |
| O4 | Students will be able to evaluate the effectiveness of global marketing campaigns by analyzing market research data to identify trends, understand consumer behavior, and assess the competitive environment. | P.4.9 | 1 |
| O5 | Students will be able to design global marketing plans and determine how these plans meet the needs of the target market. | P.14.7 | 1 |
| O6 | Students will be able to critically assess how well global marketing strategies align with the overall objectives of the firm. | P.14.8 | 1 |
| O7 | Students will be able to develop innovative global marketing campaigns and strategies and plan how these strategies will be implemented in various market conditions. | P.14.9 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Global Marketing: Fundamental Concepts and Scope |
| 2 | Economic and Demographic Conditions Influencing Global Marketing |
| 3 | The Effects of Cultural, Political, and Technological Environments on Global Marketing |
| 4 | International Market Entry Strategies |
| 5 | Product and Service Strategies for Global Markets |
| 6 | Pricing Strategies in Global Markets |
| 7 | Distribution Strategies in Global Markets |
| 8 | Global Communication Strategies |
| 9 | Global Advertising |
| 10 | Global Public Relationships |
| 11 | Global Personal Selling |
| 12 | Global Sales Promotion |
| 13 | Global Direct Marketing |
| 14 | Globalization, Post-modernism, and Marketing |
Textbook or Material
| Resources | Kotabe, M., & Helsen, K. (2017). Global Marketing Management. Wiley. |
| Hollensen, S. (2019). Global Marketing. Pearson. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 119 | ||
| Total Work Load / 30 | 3,97 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P14 |
|---|---|---|---|---|
| O1 | Students will be able to define global marketing concepts and terminology. | 5 | - | - |
| O2 | Students will be able to explain the fundamental elements of global marketing strategies and how these strategies are developed. | 5 | - | - |
| O3 | Students will be able to analyze real-world business scenarios using global marketing theories and models to develop appropriate marketing strategies. | - | 5 | - |
| O4 | Students will be able to evaluate the effectiveness of global marketing campaigns by analyzing market research data to identify trends, understand consumer behavior, and assess the competitive environment. | - | 5 | - |
| O5 | Students will be able to design global marketing plans and determine how these plans meet the needs of the target market. | - | - | 5 |
| O6 | Students will be able to critically assess how well global marketing strategies align with the overall objectives of the firm. | - | - | 5 |
| O7 | Students will be able to develop innovative global marketing campaigns and strategies and plan how these strategies will be implemented in various market conditions. | - | - | 5 |