Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
99301013	Advertising Design	1	Autumn	1	3+0+0	4	4

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Anlatım, Tartışma, Problem Çözme, Örnek Olay İncelemesi
Mode of Delivery	Face to Face
Prerequisites	Yok
Coordinator	-
Instructor(s)	Asst. Prof. Abdurrahman Cihad KAYADUMAN
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P6	Has the competence of problem solving, planning, project management and presentation in the process of developing a design project.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows the design project process.	P.6.1	7
O2	Comprehension: Describe the components of the design project process.	P.6.2	7
O3	Application: Plans and manages a design project and applies the presentation process.	P.6.3	7
O4	Analysis: Analyzes design project processes.	P.6.4	7
O5	Synthesis: Produces original designs using elements of the design process.	P.6.5	7
O6	Evaluation: Evaluates the design process of the projects.	P.6.6	7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Explaining the scope, objectives and objectives of the course, giving the project brief
2	To give information about advertising graphics, to examine the problems of visual communication design in advertising
3	Background research and strategy development
4	Strategy development: Aim, target group and problem definition
5	Creative strategy development: Concept creation and creation of messages
6	Curious advertising, Project: Practice in a project-I
7	Curious advertising, Project: Implementation in a project within the scope of the project II
8	Mıdterm
9	Serial advertising, Project: Practice in a project-I
10	Serial advertising, Project: Practice in a project within the scope of the project II
11	Sample campaign review, Project: alternative study I
12	Project: alternative study II
13	Project: alternative study III
14	Feedback and corrections

Resources

ELDEN, M. (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık. , GÜLSOY T, (1999). Reklam Terimleri ve Kavramları Sözlüğü. İstanbul:Adam Yayınları. AKTS

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	4	56
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	8	3	24
Midterms	1	1	1
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	2	20	40
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	1	1
Other	0	0	0
Total Work Load:			122
Total Work Load / 30			4,07
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P6
O1	Knowledge: Knows the design project process.	5
O2	Comprehension: Describe the components of the design project process.	5
O3	Application: Plans and manages a design project and applies the presentation process.	5
O4	Analysis: Analyzes design project processes.	5
O5	Synthesis: Produces original designs using elements of the design process.	5
O6	Evaluation: Evaluates the design process of the projects.	5