Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04381027 | Social media | 4 | Spring | 8 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Eda SEZERER ALBAYRAK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Eda SEZERER ALBAYRAK | - | [email protected] |
Course Content
Sosyal medya platformlarının incelenmesi ve sosyal medyaya yönelik içerik oluşturarak görsel çözümlemeler yapmak.
Objectives of the Course
To inform students about social media in terms of content and functionality and to comprehend and create content for social media.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Development of forms and means of communication; The birth and development of social media |
| 2 | Building blocks of social media; The new direction of communication and social media |
| 3 | The effects of social media |
| 4 | Social media communication and social media strategy |
| 5 | Social media platforms and usage: Social networking sites |
| 6 | Social media platforms and their use: Blogs |
| 7 | Social media platforms and their use: Content communities |
| 8 | Social media platforms and their use: Virtual worlds |
| 9 | Social media platforms and use: Collaborative writing |
| 10 | Public relations in social media |
| 11 | Public relations practices in social media; Social media announcements, Reputation management, Crisis management |
| 12 | Measurement process in social media |
| 13 | Metrics, basic performance indicators and return on investment calculations |
| 14 | Tools and platforms for measurement and analysis |
Textbook or Material
| Resources | Ralph E.Hanson.Mass Communication : Living in a Media World. (2015). Sage. , Aleksej Heinze.Digital and Social Media Marketing : A Results-Driven Approach. (2016).Routledge. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||