Communication Design

Course Details

KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04381027	Social media	2025	Spring	8	3+0+0	5	5

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Eda SEZERER ALBAYRAK
Instructor Assistant(s)	-

Course Instructor(s)

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Eda SEZERER ALBAYRAK	C-Z28	[email protected]	7262

Course Content

Sosyal medya platformlarının incelenmesi ve sosyal medyaya yönelik içerik oluşturarak görsel çözümlemeler yapmak.

Objectives of the Course

To inform students about social media in terms of content and functionality and to comprehend and create content for social media.

Contribution of the Course to Field Teaching

Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationships between Course Learning Outcomes and Program Outcomes

#	Program Learning Outcomes	Level
P5	Has the ability to generate creative and original ideas and transform them into 2 and moving and interactive media by using visual elements and current techniques used in design.	5
P8	Applies design technologies and communication design techniques in new media environments.	5
P9	Has the knowledge of all dimensions of verbal and non-verbal communication and can put them into practice.	5
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P11	To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5
P14	To have the ability to carry out team work in the field.	5

Weekly Detailed Course Contents

Week	Topics
1	Development of forms and means of communication; The birth and development of social media
2	Building blocks of social media; The new direction of communication and social media
3	The effects of social media
4	Social media communication and social media strategy
5	Social media platforms and usage: Social networking sites
6	Social media platforms and their use: Blogs
7	Social media platforms and their use: Content communities
8	Social media platforms and their use: Virtual worlds
9	Social media platforms and use: Collaborative writing
10	Public relations in social media
11	Public relations practices in social media; Social media announcements, Reputation management, Crisis management
12	Measurement process in social media
13	Metrics, basic performance indicators and return on investment calculations
14	Tools and platforms for measurement and analysis

Textbook or Material

Resources	Social media art / Guy Kawasaki, Peg Fitzpatrick; translated by Mirel Benveniste.
	Social media content marketing and consumer behavior / Nilüfer Fatma Göksu.
	Do you want to be a social media mogul? / Oğuzhan Saruhan.
	@Social media / Serkan Savaş.
	Social media management for brands / Sevda Deneçli.
	Social media: academy / Editors: Tolga Kara, Ebru Özgen.

Evaluation Method and Passing Criteria

ECTS / Working Load Table

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	10	3	30
Midterms	1	15	15
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	1	20	20
Final Exam	0	0	0
Other	1	18	18
Total Work Load:			125
Total Work Load / 30			4,17
Course ECTS Credits:			4