Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04380029	Digital Marketing and Brand Management	2025	Spring	8	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Theoretical Narrative, Discussion, Analysis, Homework, Application
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Huri Deniz KARCI
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Huri Deniz KARCI	C-Z26	[email protected]	7428	Tuesday 10:30 -11:30

Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows multimedia techniques.	P.1.1	1,3
O2	Comprehension: Expresses concepts related to multimedia techniques.	P.1.2	1,3
O3	Application: Produce projects using multi-media techniques.	P.1.3	3,6,7
O4	Analysis Analyzes multiple media components.	P.1.4	3,6,7
O5	Analysis: Analyzes current techniques used in moving and interactive media.	P.5.4	3
O6	Knowledge: Knows the design project process.	P.6.1	1,3,6,7
O7	Comprehension: Describe the components of the design project process.	P.6.2	1,3,6,7
O8	Application: Plans and manages a design project and applies the presentation process.	P.6.3	1,3,6,7
O9	Analysis: Analyzes design project processes.	P.6.4	1,3,6,7
O10	Knowledge: Knows design technologies and communication design techniques in media.	P.8.1	3,6,7
O11	Comprehension: Describes design technologies and communication design techniques used in new media.	P.8.2	3,6,7
O12	Application: Uses design technologies and Communication design techniques in projects.	P.8.3	3,6,7
O13	Analysis: Analyzes Communication design techniques and design technologies used in designs.	P.8.4	3,6,7
O14	Knowledge: Knows the types of communication.	P.10.1	3,6,7
O15	Comprehension: Expresses the data by classifying them.	P.10.2	3,6,7
O16	Analysis: Analyzes the use of data collected in the field.	P.10.4	3,6,7
O17	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	P.11.1	1,3
O18	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	P.11.2	1,3
O19	Knowledge: Knows the cycle of research, planning and implementation.	P.13.1	3,6,7
O20	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	P.13.2	3,6,7
O21	Application: Apply the process of research, planning and productization in a creative and critical manner.	P.13.3	3,6,7
O22	Analysis: Creatively and critically analyzes the field-specific research, planning and implementation process in design projects.	P.13.4	3,6,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Orientation: An overview of digital marketing and brand management
2	Theoretical Background of Brand
3	Branding and Brand Management
4	Strategic process of digital campaign: briefing
5	Öğrenci briefleri uygulaması
6	Stretegic Process of digital campaign: Debriefing&Situation Analysis
7	Strategic process of digital campaign: Debriefing&Situation analysis applications by students
8	Midterm Exam
9	Creative process of digital campaign: developing big idea
10	Digital marketing ecosystem: theoretical background
11	Digital marketing ecosystem: Analysis
12	Digital campaign media applications
13	Digital campaign media applications
14	Digital campaign measurements
15	Overall evaluation
16	final examination

Resources	1. Stokes, R., eMarketing: The Essential Guide To Digital Marketing, Quirk Education Pty (Ltd).
	2. Ryan, D and Jones, C. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 2nd Ed.
	3. WSI, Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	0	0	0
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	0	0	0
Midterms	0	0	0
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			0
Total Work Load / 30			0
Course ECTS Credits:			0

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P5	P6	P8	P10	P11	P13
O1	Knowledge: Knows multimedia techniques.	-	-	-	-	-	-	-
O2	Comprehension: Expresses concepts related to multimedia techniques.	-	-	-	-	-	-	-
O3	Application: Produce projects using multi-media techniques.	-	-	-	-	-	-	-
O4	Analysis Analyzes multiple media components.	-	-	-	-	-	-	-
O5	Analysis: Analyzes current techniques used in moving and interactive media.	-	-	-	-	-	-	-
O6	Knowledge: Knows the design project process.	-	-	-	-	-	-	-
O7	Comprehension: Describe the components of the design project process.	-	-	-	-	-	-	-
O8	Application: Plans and manages a design project and applies the presentation process.	-	-	-	-	-	-	-
O9	Analysis: Analyzes design project processes.	-	-	-	-	-	-	-
O10	Knowledge: Knows design technologies and communication design techniques in media.	-	-	-	-	-	-	-
O11	Comprehension: Describes design technologies and communication design techniques used in new media.	-	-	-	-	-	-	-
O12	Application: Uses design technologies and Communication design techniques in projects.	-	-	-	-	-	-	-
O13	Analysis: Analyzes Communication design techniques and design technologies used in designs.	-	-	-	-	-	-	-
O14	Knowledge: Knows the types of communication.	-	-	-	-	-	-	-
O15	Comprehension: Expresses the data by classifying them.	-	-	-	-	-	-	-
O16	Analysis: Analyzes the use of data collected in the field.	-	-	-	-	-	-	-
O17	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	-	-	-	-	-	-	-
O18	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	-	-	-	-	-	-	-
O19	Knowledge: Knows the cycle of research, planning and implementation.	-	-	-	-	-	-	-
O20	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	-	-	-	-	-	-	-
O21	Application: Apply the process of research, planning and productization in a creative and critical manner.	-	-	-	-	-	-	-
O22	Analysis: Creatively and critically analyzes the field-specific research, planning and implementation process in design projects.	-	-	-	-	-	-	-