Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04380029 | Digital Marketing and Brand Management | 4 | Spring | 8 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Eda SEZERER ALBAYRAK |
| Instructor Assistant(s) | - |
Course Content
Digital Marketing Fundamentals, Digital Marketing Strategies and Tactics
Objectives of the Course
The aim of the course is to enable students to learn the basics of marketing in the digital age.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Digital Marketing |
| 2 | Digital Marketing and Basic Concepts |
| 3 | Digital Assets and User Experience |
| 4 | Measurement in Digital Marketing |
| 5 | Case Study |
| 6 | Content Marketing & Video Marketing |
| 7 | Search Engine Optimization |
| 8 | Midterm |
| 9 | Social Media Marketing |
| 10 | Internet Advertising & Search Engine Advertising |
| 11 | Customer Relationship Management & Email Marketing |
| 12 | Case Study |
| 13 | Mobile Marketing |
| 14 | Gamification & Growth Strategies |
| 15 | Group Presentations |
| 16 | final examination |
Textbook or Material
| Resources | 1. Stokes, R., eMarketing: The Essential Guide To Digital Marketing, Quirk Education Pty (Ltd). |
| 2. Ryan, D and Jones, C. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 2nd Ed. | |
| 3. WSI, Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||