Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04371022 | Mass Communication Theories | 2023 | Autumn | 7 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Narration, problem solving, discussion |
| Mode of Delivery | Face to Face |
| Prerequisites | Yoktur |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z26 | [email protected] | 7282 | Wednesday 13:30 - 17:00 |
Course Content
1. To examine the fundamental theories and theorists in the field of communication. 2. To identify the influence of the American tradition, which laid the foundation for communication studies. 3. To reveal the effects of dominant paradigms and theoretical approaches on science, education, and other areas of social life. 4. To synthesize the relationships between theory and practice. 5. To demonstrate what solutions theories can offer to social problems. 6. To highlight the interdisciplinary nature of communication by revealing the influences of different fields of social sciences such as history, sociology, and psychology on communication theories. 7. To analyze the relationships between communication theories and social structure. 8. To conduct a critical reading of theoretical approaches within mainstream approaches.
Objectives of the Course
To gain basic theoretical approaches in the field of mass communication
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
| P17 | To have knowledge and experience about the practices in business life; to have the ability to act with the awareness of entrepreneurial and innovative approach. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | 1 |
| O2 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1 |
| O3 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | P.17.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Course Description |
| 2 | Subject, method, method. |
| 3 | Conceptual frame. Historical development of communication research |
| 4 | Communication Models I: Lasswell, Shannon & Weaver, Osgood & Schramm |
| 5 | Communication Models II: Newcomb, Festinger, Westley Mc Lean, Riley & Riley |
| 6 | Other theories and approaches: Uses and Satisfaction, Cultural Indicators and Seed Theory, Agenda Determination, Silence Spiral, Threshold Guard Model |
| 7 | Technological implications: H. Innis and M. McLuhan. |
| 8 | Mıdterm |
| 9 | Communication research and critical approaches |
| 10 | Modernism, postmodernism, poststructuralism and communication research |
| 11 | Types of communication |
| 12 | Communication, meaning and indicators. |
| 13 | New communication tools, globalization and information society. |
| 14 | General evaluation |
Textbook or Material
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 23 | 23 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 23 | 23 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P11 | P17 |
|---|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 4 | - | - |
| O2 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | 5 | - |
| O3 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | - | - | 4 |