Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04371020 | Institution and Brand Identity on the Web | 4 | Autumn | 7 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Wednesday 13:30 - 17:00 |
Course Content
Kurum kimliği kavramı, kurum kimliğinin oluşturulması, kurum kimliğinin bileşenleri, kurumsal kimlik ve kurumsal itibar, imaj ve kurumsal imaj, kurumsal imaj oluşturma ve hedef kitle.
Objectives of the Course
In this course; knowing the concepts of corporate identity and corporate image to create activities to create a positive image for institutions.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P9 | Has the knowledge of all dimensions of verbal and non-verbal communication and can put them into practice. | 5 |
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | 1,6 |
| O2 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1,6 |
| O3 | Application: Use the classified data in their projects. | P.10.3 | 1,6 |
| O4 | Analysis: Analyzes the use of data collected in the field. | P.10.4 | 1,6 |
| O5 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1,6 |
| O6 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1,6 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and general information about course content |
| 2 | Definition and classification of identity and corporate identity |
| 3 | Establishment of corporate identity and corporate identity |
| 4 | Establishment of corporate identity and corporate identity |
| 5 | Components of corporate identity |
| 6 | Corporate identity components |
| 7 | Corporate identity and corporate reputation |
| 8 | Image and corporate image concepts |
| 9 | Image and corporate image concepts |
| 10 | Image types and functions |
| 11 | Image types and functions |
| 12 | Corporate image formation and target audience |
| 13 | Corporate image formation and target audience |
| 14 | Image strategies and policies |
Textbook or Material
| Resources | Okay, Ayla (2013). Kurum Kimliği. İstanbul Derin Yayınları |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 23 | 23 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 23 | 23 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P11 |
|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 4 | - |
| O2 | Comprehension: Expresses the data by classifying them. | 5 | - |
| O3 | Application: Use the classified data in their projects. | 5 | - |
| O4 | Analysis: Analyzes the use of data collected in the field. | 5 | - |
| O5 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | 5 |
| O6 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | 5 |