Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04371019 | Social Responsibility Campaigns | 4 | Autumn | 7 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Anlatım, problem çözme, tartışma, uygulama |
| Mode of Delivery | Face to Face |
| Prerequisites | Yoktur |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Wednesday 13:30 - 17:00 |
Course Content
Toplumun güncel sorunlarını belirleme ve çözüm üretmeye yönelik projeler hazırlama. Sosyal sorumluluk çerçevesinde çeşitli projelerde gönüllü olarak yer alma. Katılımcı ve demokratik bireyler olma, dayanışma ve işbirliğini pekiştirme, sorumluluk alma ve proje geliştirme/uygulama. Sivil toplum kuruluşları. Avrupa düzeyinde gerçekleştirilen gençlik ve sosyal sorumluluk projeleri alanlarındaki güncel tartışmalar
Objectives of the Course
To be able to carry out a social responsibility campaign by knowing the concepts and principles of corporate social responsibility
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
| P17 | To have knowledge and experience about the practices in business life; to have the ability to act with the awareness of entrepreneurial and innovative approach. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | 1,6 |
| O2 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1,6 |
| O3 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1,6 |
| O4 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1,6 |
| O5 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | P.17.1 | 1 |
| O6 | Comprehension: Expresses entrepreneurial and innovative approaches related to the field. | P.17.2 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and giving general information about the course |
| 2 | Social responsibility concept |
| 3 | The importance of social responsibility studies |
| 4 | Corporate social responsibility activities |
| 5 | Corporate social responsibility activities |
| 6 | Brand identity and social responsibility |
| 7 | Brand identity and social responsibility |
| 8 | Mıdterm |
| 9 | ndividual social responsibility activities |
| 10 | Examples of social responsibility campaigns |
| 11 | Student presentations |
| 12 | Student presentations |
| 13 | Student presentations |
| 14 | Student presentations |
Textbook or Material
| Resources | Philip Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006. , Kurumsal Sosyal Sorumluluk Projeleri, Mediacat, 2013. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 26 | 26 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P11 | P17 |
|---|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 4 | - | - |
| O2 | Comprehension: Expresses the data by classifying them. | 5 | - | - |
| O3 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | 4 | - |
| O4 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | 5 | - |
| O5 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | - | - | 4 |
| O6 | Comprehension: Expresses entrepreneurial and innovative approaches related to the field. | - | - | 5 |