Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04370025 | Transmedia Storytelling | 4 | Autumn | 7 | 3+0+0 | 3 | 3 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Huri Deniz KARCI |
| Instructor Assistant(s) | - |
Course Content
Dersin içeriğini; transmedya anlatılarının kavramsal boyutu, tarihsel süreci, hikaye oluşturma aşamaları, medyalararası kurduğu iletişim; postmodern anlatıların medya ve marka etkileşimi gibi konular oluşturmaktadır.
Objectives of the Course
The aim of this course; To provide students with basic knowledge and skills to discuss transmedia narrative strategies used for a wide range of different purposes, from various advertising practices to social responsibility projects, within the framework of the possibilities provided by new media technology.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
| P13 | To have the ability to research, plan, transform into products, and apply with a creative and critical approach. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | 1 |
| O2 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1 |
| O3 | Application: Use the classified data in their projects. | P.10.3 | 1,5 |
| O4 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1 |
| O5 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1 |
| O6 | Analysis: Analyzes the interdisciplinary knowledge covered by the field. | P.11.3 | 1,5 |
| O7 | Analysis: Analyzes the interdisciplinary knowledge covered by the field. | P.11.4 | 1,5 |
| O8 | Knowledge: Knows the cycle of research, planning and implementation. | P.13.1 | 1 |
| O9 | Comprehension: Expresses authentic techniques in the research, planning, implementation cycle. | P.13.2 | 1 |
| O10 | Application: Apply the process of research, planning and productization in a creative and critical manner. | P.13.3 | 1 |
| O11 | Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically. | P.13.5 | 5 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Informing about the aim and content of the course, Introduction to Transmedia |
| 2 | About Transmedia Concept, Other Concepts Related to Transmedia, Wellknown Transmedia Examples |
| 3 | Wellknown Transmedia Examples-Presentations |
| 4 | Transmedia Success Criteria, About Storytelling |
| 5 | What is Transmedia Storytelling? A historical look at the concept of Transmedia Storytelling |
| 6 | Transmedia Storytelling Types |
| 7 | Transmedia Principal Conecpts |
| 8 | MIDTERM |
| 9 | Jenkins' 7 Fundamental Transmedia Storytelling Principles |
| 10 | Jenkins' 7 Fundamental Transmedia Storytelling Principles, Faiytale Applications |
| 11 | Transmedia Branding |
| 12 | Traansmedia Branding-Brand Cases Analyses |
| 13 | Transmedia Branding Applications |
| 14 | Transmedia Branding Applications |
Textbook or Material
| Resources | Elizabeth Evans (2011). Transmedia Television: Audiences, New Media and Daily Life, YY: Routledge. |
| Kalogeras, S. (2014).Transmedia Storytelling and the New Era of Media Convergence in Higher Education, UK: Palgrave Macmillan. | |
| Thon, J. (2016). Transmedial Narratology and Contemporary Media Culture, USA: University of Nebraska Press. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 9 | 3 | 27 |
| Midterms | 1 | 9 | 9 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 1 | 12 | 12 |
| Total Work Load: | 90 | ||
| Total Work Load / 30 | 3 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P11 | P13 |
|---|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 5 | - | - |
| O2 | Comprehension: Expresses the data by classifying them. | 5 | - | - |
| O3 | Application: Use the classified data in their projects. | 5 | - | - |
| O4 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | 5 | - |
| O5 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | 5 | - |
| O6 | Analysis: Analyzes the interdisciplinary knowledge covered by the field. | - | 5 | - |
| O7 | Analysis: Analyzes the interdisciplinary knowledge covered by the field. | - | 5 | - |
| O8 | Knowledge: Knows the cycle of research, planning and implementation. | - | - | 5 |
| O9 | Comprehension: Expresses authentic techniques in the research, planning, implementation cycle. | - | - | 5 |
| O10 | Application: Apply the process of research, planning and productization in a creative and critical manner. | - | - | 5 |
| O11 | Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically. | - | - | 5 |