Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04370025	Transmedia Storytelling	2025	Autumn	7	3+0+0	3	3

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Narrative, discussion, analysis, homework, presentation
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Huri Deniz KARCI
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Huri Deniz KARCI	C-Z24	[email protected]	7540	Tuesday 10:30-11:30

Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P11	To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows multimedia techniques.	P.1.1	1,5,6,7
O2	Comprehension: Expresses concepts related to multimedia techniques.	P.1.2	1,5,6,7
O3	Application: Produce projects using multi-media techniques.	P.1.3	1,5,6,7
O4	Analysis Analyzes multiple media components.	P.1.4	1,5,6,7
O5	Synthesis: Uses different media components in the project phase.	P.1.5	1,5,6,7
O6	Evaluation: Evaluates different multimedia media by comparing them.	P.1.6	1,5,6,7
O7	Knowledge: Knows visual elements and current techniques used in design.	P.5.1	1,5,6,7
O8	Comprehension: Expresses the use of visual elements and current techniques used in design.	P.5.2	1,5,6,7
O9	Application: Applies visual elements and current techniques in moving and interactive media	P.5.3	1,5,6,7
O10	Analysis: Analyzes current techniques used in moving and interactive media.	P.5.4	1,5,6,7
O11	Knowledge: Knows the design project process.	P.6.1	5,6,7
O12	Comprehension: Describe the components of the design project process.	P.6.2	5,6,7
O13	Application: Plans and manages a design project and applies the presentation process.	P.6.3	5,6,7
O14	Knowledge: Knows the types of communication.	P.10.1	1
O15	Comprehension: Expresses the data by classifying them.	P.10.2	1
O16	Application: Use the classified data in their projects.	P.10.3	1,5,6,7
O17	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	P.11.1	1
O18	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	P.11.2	1
O19	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	P.11.3	1,5
O20	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	P.11.4	1,5
O21	Knowledge: Knows the cycle of research, planning and implementation.	P.13.1	1
O22	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	P.13.2	1,5,7
O23	Application: Apply the process of research, planning and productization in a creative and critical manner.	P.13.3	1,5,7
O24	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	P.13.5	5,6,7
O25	Application: Apply team cohesion and skills in projects.	P.14.3	3,5,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Informing about the aim and content of the course, Introduction to Transmedia
2	About Transmedia Concept, Other Concepts Related to Transmedia, Wellknown Transmedia Examples
3	Wellknown Transmedia Examples-Presentations
4	Transmedia Success Criteria, About Storytelling
5	What is Transmedia Storytelling? A historical look at the concept of Transmedia Storytelling
6	Transmedia Storytelling Types
7	Transmedia Principal Conecpts
8	MIDTERM
9	Jenkins' 7 Fundamental Transmedia Storytelling Principles
10	Jenkins' 7 Fundamental Transmedia Storytelling Principles, Faiytale Applications
11	Transmedia Branding
12	Traansmedia Branding-Brand Cases Analyses
13	Transmedia Branding Applications
14	Transmedia Branding Applications

Resources	Henry Jenkins (2006). Convergence Culture
	Huri Deniz Karcı (2019). Markalaşmada Transmedya Hikayeciliği: Bir Yeni Medya Yaklaşımı

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	9	3	27
Midterms	1	9	9
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	0	0	0
Other	1	12	12
Total Work Load:			90
Total Work Load / 30			3
Course ECTS Credits:			3

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P5	P6	P10	P11	P13	P14
O1	Knowledge: Knows multimedia techniques.	-	-	-	-	-	-	-
O2	Comprehension: Expresses concepts related to multimedia techniques.	-	-	-	-	-	-	-
O3	Application: Produce projects using multi-media techniques.	-	-	-	-	-	-	-
O4	Analysis Analyzes multiple media components.	-	-	-	-	-	-	-
O5	Synthesis: Uses different media components in the project phase.	-	-	-	-	-	-	-
O6	Evaluation: Evaluates different multimedia media by comparing them.	-	-	-	-	-	-	-
O7	Knowledge: Knows visual elements and current techniques used in design.	-	-	-	-	-	-	-
O8	Comprehension: Expresses the use of visual elements and current techniques used in design.	-	-	-	-	-	-	-
O9	Application: Applies visual elements and current techniques in moving and interactive media	-	-	-	-	-	-	-
O10	Analysis: Analyzes current techniques used in moving and interactive media.	-	-	-	-	-	-	-
O11	Knowledge: Knows the design project process.	-	-	-	-	-	-	-
O12	Comprehension: Describe the components of the design project process.	-	-	-	-	-	-	-
O13	Application: Plans and manages a design project and applies the presentation process.	-	-	-	-	-	-	-
O14	Knowledge: Knows the types of communication.	-	-	-	5	-	-	-
O15	Comprehension: Expresses the data by classifying them.	-	-	-	5	-	-	-
O16	Application: Use the classified data in their projects.	-	-	-	5	-	-	-
O17	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	-	-	-	-	5	-	-
O18	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	-	-	-	-	5	-	-
O19	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	-	-	-	-	5	-	-
O20	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	-	-	-	-	5	-	-
O21	Knowledge: Knows the cycle of research, planning and implementation.	-	-	-	-	-	5	-
O22	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	-	-	-	-	-	5	-
O23	Application: Apply the process of research, planning and productization in a creative and critical manner.	-	-	-	-	-	5	-
O24	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	-	-	-	-	-	5	-
O25	Application: Apply team cohesion and skills in projects.	-	-	-	-	-	-	-