Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04370024 | Crisis and Reputation Management | 4 | Autumn | 7 | 3+0+0 | 3 | 3 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Lecture, problem solving, discussion |
| Mode of Delivery | Face to Face |
| Prerequisites | No |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Wednesday 13:30 - 17:00 |
Course Content
Bu dersin içeriğini, dünya ekonomik düzeninin yeni kuralları içinde biçimlenen medyatik kavramların yeniden sorgulanması ihtiyacı ile birlikte geliştirilen çözüm arayışları oluşturmaktadır.
Objectives of the Course
The uncertainty and change in the environment constantly leaves institutions facing unexpected dangers or opportunities. The existence of the institutions depends on their ability to protect them from these dangers or to evaluate the opportunities. The aim of this course is to teach how public relations can be used in public institutions in crisis periods.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
| P17 | To have knowledge and experience about the practices in business life; to have the ability to act with the awareness of entrepreneurial and innovative approach. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | |
| O2 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1 |
| O3 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1 |
| O4 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | P.17.1 | 1,6 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | CRISIS, CONCEPTUAL FRAMEWORK |
| 2 | WHAT IS CRISIS, FEATURES |
| 3 | CRISIS AND REASONS |
| 4 | THE VIOLENCE OF THE CRISIS |
| 5 | CRISIS STAFF |
| 6 | PRE-CRISIS |
| 7 | CRISIS TYPES |
| 8 | MIDTERM |
| 9 | CRISIS MANAGEMENT RELATED AREAS |
| 10 | TOTAL QUALITY |
| 11 | REPUTATION, RISK, EVENT MANAGEMENT |
| 12 | CRISIS MANAGEMENT |
| 13 | CRISIS MANAGEMENT STRATEGIES |
| 14 | CRISIS AND MEDIA |
Textbook or Material
| Resources | Kriz Yönetimi, Aylin Pira-Çisil Shodol, İletişim Yayınları, 2004, İstanbul Krizde Fırsatları Görmek, Zuhal Baltaş, Remzi Kitabevi, 2002, İstanbul Örgüt Kültürü ve Yönetsel Etkinliğe Katkısı, G. Berberoğlu, Anadolu Üniversitesi, 1990 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 17 | 17 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 17 | 17 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 90 | ||
| Total Work Load / 30 | 3 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P11 | P17 |
|---|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 4 | - | - |
| O2 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | 4 | - |
| O3 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | 5 | - |
| O4 | Knowledge: Knows entrepreneurial and innovative approaches about applications in the field. | - | - | 4 |