Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04361014 | Media Relations | 3 | Spring | 6 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Public opinion, media control, media relations of public relations and public relations will be learned.
Objectives of the Course
There is a close connection between public relations and media. Although public relations appear to be in the position of the media in terms of its scope of activity, public relations in the sense of direction have the power to determine the content and concept of the media. It is aimed to analyze the relationship between public relations and media.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P12 | To have knowledge about scientific, social, economic, legal, political developments etc. | 5 |
| P13 | To have the ability to research, plan, transform into products, and apply with a creative and critical approach. | 5 |
| P16 | To be sensitive about the universal and social effects and legal consequences of professional studies in the field such as human rights, cultural diversity, environmental problems, public interest and public service. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the types of communication. | P.10.1 | 1 |
| O2 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1 |
| O3 | Application: Use the classified data in their projects. | P.10.3 | 5 |
| O4 | Analysis: Analyzes the use of data collected in the field. | P.10.4 | 5 |
| O5 | Evaluation: Evaluates the data obtained and used in the projects. | P.10.6 | 5 |
| O6 | Knowledge: Knows scientific, social, economic, legal, political developments, etc. | P.12.1 | 1 |
| O7 | Comprehension: Expresses awareness of developments in local and global issues. | P.12.2 | 1 |
| O8 | Knowledge: Knows the cycle of research, planning and implementation. | P.13.1 | 1 |
| O9 | Evaluation: Evaluates the original techniques used in the research, planning and implementation cycle. | P.13.6 | 5 |
| O10 | Knowledge: Knows the universal and social effects of the studies related to the field. | P.16.1 | 5 |
| O11 | Comprehension: Articulates the social and universal impact of their work, such as human rights, cultural diversity, environmental issues, public interest and public service | P.16.2 | 1 |
| O12 | Analysis: Analyzes the universal and social effects of the studies related to the field. | P.16.4 | 1,5 |
| O13 | Evaluation: Evaluates their projects by considering their social and universal impacts such as human rights, cultural diversity, environmental issues, public interest and public service. | P.16.6 | 5 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and general information about course content |
| 2 | Public Relations and Media |
| 3 | Viewpoint of Public Relations to Media |
| 4 | Public Relations and Traditional Media |
| 5 | Public Relations and New Media |
| 6 | Relations between Public Relations and Journalists |
| 7 | Baudrillard and Media Reality |
| 8 | Midterm |
| 9 | Chomsky and Media Control |
| 10 | Effects of Media on Decision Making Process |
| 11 | Barnum and Media Binary |
| 12 | Critical Overview of Media |
| 13 | Educating Enemies in Media |
| 14 | Evaluation and Conclusion |
Textbook or Material
| Resources | Sosyal Medya Halkla İlişkiler, Reklam ve Pazarlama Dr. Yeşim Güçdemir DERİN YAYINLARI , Sosyal Medya Halkla İlişkiler, Reklam ve Pazarlama Dr. Yeşim Güçdemir DERİN YAYINLARI |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 42 | ||
| Total Work Load / 30 | 1,40 | ||
| Course ECTS Credits: | 1 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 | P12 | P13 | P16 |
|---|---|---|---|---|---|
| O1 | Knowledge: Knows the types of communication. | 5 | - | - | - |
| O2 | Comprehension: Expresses the data by classifying them. | 5 | - | - | - |
| O3 | Application: Use the classified data in their projects. | 5 | - | - | - |
| O4 | Analysis: Analyzes the use of data collected in the field. | 5 | - | - | - |
| O5 | Evaluation: Evaluates the data obtained and used in the projects. | 5 | - | - | - |
| O6 | Knowledge: Knows scientific, social, economic, legal, political developments, etc. | - | 5 | - | - |
| O7 | Comprehension: Expresses awareness of developments in local and global issues. | - | 5 | - | - |
| O8 | Knowledge: Knows the cycle of research, planning and implementation. | - | - | 5 | - |
| O9 | Evaluation: Evaluates the original techniques used in the research, planning and implementation cycle. | - | - | 5 | - |
| O10 | Knowledge: Knows the universal and social effects of the studies related to the field. | - | - | - | 5 |
| O11 | Comprehension: Articulates the social and universal impact of their work, such as human rights, cultural diversity, environmental issues, public interest and public service | - | - | - | 5 |
| O12 | Analysis: Analyzes the universal and social effects of the studies related to the field. | - | - | - | 5 |
| O13 | Evaluation: Evaluates their projects by considering their social and universal impacts such as human rights, cultural diversity, environmental issues, public interest and public service. | - | - | - | 5 |