Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04361013	Semiotics	2025	Spring	6	3+0+0	5	5

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Theoretical narrative, discussion, analysis, presentation, homework
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Huri Deniz KARCI
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Huri Deniz KARCI	C-Z24	[email protected]	7540	Tuesday 10:30-11.30

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	Knows multi-media techniques used in communication design.	5
P4	Has the ability to use tools, methods, techniques and computer software required for communication design applications.	5
P5	Has the ability to generate creative and original ideas and transform them into 2 and moving and interactive media by using visual elements and current techniques used in design.	5
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P11	To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows multimedia techniques.	P.1.1	3,6,7
O2	Comprehension: Expresses concepts related to multimedia techniques.	P.1.2	3,6,7
O3	Application: Produce projects using multi-media techniques.	P.1.3	3,6,7
O4	Knowledge: Knows the necessary tools, methods, techniques and software.	P.4.1	3,6,7
O5	Comprehension: Refers to the tools, methods, techniques and software required	P.4.2	3,6,7
O6	Application: Uses the necessary tools, methods, techniques and software in their applications.	P.4.3	3,6,7
O7	Knowledge: Knows visual elements and current techniques used in design.	P.5.1	3,6,7
O8	Comprehension: Expresses the use of visual elements and current techniques used in design.	P.5.2	3,6,7
O9	Application: Applies visual elements and current techniques in moving and interactive media	P.5.3	3,6,7
O10	Knowledge: Knows the design project process.	P.6.1	3,6,7
O11	Comprehension: Describe the components of the design project process.	P.6.2	3,6,7
O12	Application: Plans and manages a design project and applies the presentation process.	P.6.3	3,6,7
O13	Knowledge: Knows the types of communication.	P.9.1	1,3,5,6,7
O14	Comprehension: Expresses the concepts of verbal, non-verbal and written communication.	P.9.2	1,5,6,7
O15	Application: Uses nonverbal communication techniques in their projects.	P.9.3
O16	Analysis: Analyzes the communication techniques used in designs.	P.9.4	5,6,7
O17	Knowledge: Knows the types of communication.	P.10.1	1
O18	Comprehension: Expresses the data by classifying them.	P.10.2	1
O19	Application: Use the classified data in their projects.	P.10.3	1,5
O20	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	P.11.1	1
O21	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	P.11.2	1
O22	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	P.11.4	5
O23	Knowledge: Knows the cycle of research, planning and implementation.	P.13.1	1,3,6,7
O24	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	P.13.2	3,6,7
O25	Application: Apply the process of research, planning and productization in a creative and critical manner.	P.13.3	3,6,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	The concept and history of semiotics
2	An overview of Semiotics and Constructivism
3	Ferdinand de Saussure-Signifier, Signified vand Sign
4	Charles Peirce&Roland Barthes
5	Roland Barthes&Levi Strauss
6	Students' Presentations&Analyses
7	Students' Presentations&Analyses
8	Mıdterm exam
9	Constructivism X Postconstructivism
10	Jacques Derrida
11	Analysis&Application: Case study-Campaign design
12	Homework check&Feedback
13	Homework check&Feedback
14	Course overview

Resources

Göstergebilime giriş, Fatma Erkman Akersoy

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	0	0	0
Midterms	0	0	0
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			42
Total Work Load / 30			1,40
Course ECTS Credits:			1

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P4	P5	P6	P9	P10	P11	P13
O1	Knowledge: Knows multimedia techniques.	-	-	-	-	-	-	-	-
O2	Comprehension: Expresses concepts related to multimedia techniques.	-	-	-	-	-	-	-	-
O3	Application: Produce projects using multi-media techniques.	-	-	-	-	-	-	-	-
O4	Knowledge: Knows the necessary tools, methods, techniques and software.	-	-	-	-	-	-	-	-
O5	Comprehension: Refers to the tools, methods, techniques and software required	-	-	-	-	-	-	-	-
O6	Application: Uses the necessary tools, methods, techniques and software in their applications.	-	-	-	-	-	-	-	-
O7	Knowledge: Knows visual elements and current techniques used in design.	-	-	-	-	-	-	-	-
O8	Comprehension: Expresses the use of visual elements and current techniques used in design.	-	-	-	-	-	-	-	-
O9	Application: Applies visual elements and current techniques in moving and interactive media	-	-	-	-	-	-	-	-
O10	Knowledge: Knows the design project process.	-	-	-	-	-	-	-	-
O11	Comprehension: Describe the components of the design project process.	-	-	-	-	-	-	-	-
O12	Application: Plans and manages a design project and applies the presentation process.	-	-	-	-	-	-	-	-
O13	Knowledge: Knows the types of communication.	-	-	-	-	-	-	-	-
O14	Comprehension: Expresses the concepts of verbal, non-verbal and written communication.	-	-	-	-	-	-	-	-
O15	Application: Uses nonverbal communication techniques in their projects.	-	-	-	-	-	-	-	-
O16	Analysis: Analyzes the communication techniques used in designs.	-	-	-	-	-	-	-	-
O17	Knowledge: Knows the types of communication.	-	-	-	-	-	5	-	-
O18	Comprehension: Expresses the data by classifying them.	-	-	-	-	-	5	-	-
O19	Application: Use the classified data in their projects.	-	-	-	-	-	5	-	-
O20	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	-	-	-	-	-	-	5	-
O21	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	-	-	-	-	-	-	5	-
O22	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	-	-	-	-	-	-	-	-
O23	Knowledge: Knows the cycle of research, planning and implementation.	-	-	-	-	-	-	-	5
O24	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	-	-	-	-	-	-	-	5
O25	Application: Apply the process of research, planning and productization in a creative and critical manner.	-	-	-	-	-	-	-	5