Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04351011	Public Opinion and Market Research	3	Autumn	5	3+0+0	5	5

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Lecture, discussion, problem solving
Mode of Delivery	Face to Face
Prerequisites	No
Coordinator	-
Instructor(s)	Assoc. Prof. Birol BÜYÜKDOĞAN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Birol BÜYÜKDOĞAN	C-CZ28	[email protected]	7282	Wednesday 13:30 - 17:00

Basic Vocational Courses	X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P11	To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows the types of communication.	P.10.1	1
O2	Comprehension: Expresses the data by classifying them.	P.10.2	1
O3	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	P.11.1	1,2
O4	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	P.11.2	1
O5	Knowledge: Knows the cycle of research, planning and implementation.	P.13.1	1,6
O6	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	P.13.2	1,6
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction and explanations about the course
2	The evolution of opinion polls
3	Importance and types of opinion polls
4	Sample and method in public opinion surveys
5	Sample and method in public opinion surveys
6	Analysis and interpretation of opinion polls
7	Analysis and interpretation of opinion polls
8	Midterm
9	Basic concepts and new developments in marketing research
10	Marketing research process
11	Sample and method in the marketing research process
12	Analysis and interpretation of marketing research
13	Student presentations
14	Student presentations

Resources

GEGEZ Ercan (2010). Marketing Research. İstanbul Beta.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	20	20
Quiz	0	0	0
Homework	1	26	26
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			150
Total Work Load / 30			5
Course ECTS Credits:			5

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P10	P11	P13
O1	Knowledge: Knows the types of communication.	4	-	-
O2	Comprehension: Expresses the data by classifying them.	5	-	-
O3	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	-	4	-
O4	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	-	4	-
O5	Knowledge: Knows the cycle of research, planning and implementation.	-	-	4
O6	Comprehension: Expresses authentic techniques in the research, planning, implementation cycle.	-	-	5