Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04351008 | Corporate Identity Design | 2 | Spring | 4 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Abdurrahman Cihad KAYADUMAN |
| Instructor Assistant(s) | - |
Course Content
Hâlihazırda bir kurumun veya markanın kimliğinin yenilenmesi veya yeni bir kurum veya marka için kurumsal kimlik projesinin geliştirilmesi.
Objectives of the Course
The aim of the course is to teach the corporate culture, corporate identity and branding, and to teach the application of original corporate identity design.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Knows multi-media techniques used in communication design. | 5 |
| P4 | Has the ability to use tools, methods, techniques and computer software required for communication design applications. | 5 |
| P6 | Has the competence of problem solving, planning, project management and presentation in the process of developing a design project. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Comprehension: Expresses concepts related to multimedia techniques. | P.1.2 | 1,7 |
| O2 | Synthesis: Uses different media components in the project phase. | P.1.5 | 7 |
| O3 | Knowledge: Knows the necessary tools, methods, techniques and software. | P.4.1 | 7 |
| O4 | Application: Uses the necessary tools, methods, techniques and software in their applications. | P.4.3 | 7 |
| O5 | Knowledge: Knows the design project process. | P.6.1 | 1,7 |
| O6 | Application: Plans and manages a design project and applies the presentation process. | P.6.3 | 7 |
| O7 | Synthesis: Produces original designs using elements of the design process. | P.6.5 | 7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction: Explanation of the scope, objectives and objectives of the course |
| 2 | Relationship between corporate culture, corporate identity and branding |
| 3 | Corporate identity and public relations and target group relations |
| 4 | mportance and importance of creating corporate identity |
| 5 | Examining the corporate culture, identity and branding processes of selected firms |
| 6 | Corporate identity work: Creating content for a designated organization |
| 7 | Corporate identity work: Determination and design of visual elements |
| 8 | Mıdterm |
| 9 | Corporate identity work: Determination and design of visual elements II |
| 10 | Corporate identity work: Identifying and designing visual elements III |
| 11 | Establishment of corporate identity catalog I |
| 12 | Creation of corporate identity catalog II |
| 13 | Creation of corporate identity catalog III |
| 14 | Completion and submission of the project. |
Textbook or Material
| Resources | OLINS, W. (1989), Corporate Identity; How to Make Business Strategy Visible Through Design, Massachusetts: Harvard Businesss School Press. ,REIL, V. (1995), Principles Of Corporate Communications, London: Prentice Hall |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 6 | 84 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 5 | 2 | 10 |
| Midterms | 1 | 3 | 3 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 3 | 3 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 100 | ||
| Total Work Load / 30 | 3,33 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P6 |
|---|---|---|---|---|
| O1 | Comprehension: Expresses concepts related to multimedia techniques. | 5 | - | - |
| O2 | Synthesis: Uses different media components in the project phase. | 5 | - | - |
| O3 | Knowledge: Knows the necessary tools, methods, techniques and software. | - | 5 | - |
| O4 | Application: Uses the necessary tools, methods, techniques and software in their applications. | - | 5 | - |
| O5 | Knowledge: Knows the design project process. | - | - | 5 |
| O6 | Application: Plans and manages a design project and applies the presentation process. | - | - | 5 |
| O7 | Synthesis: Produces original designs using elements of the design process. | - | - | 5 |