Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04340012	Advertising Practices	2023	Spring	4	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Narrative, Discussion, Hoework practices
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Huri Deniz KARCI
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Huri Deniz KARCI	C-Z24	[email protected]	7540	Tuesday 10:00 - 11:00

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P4	Has the ability to use tools, methods, techniques and computer software required for communication design applications.	4
P6	Has the competence of problem solving, planning, project management and presentation in the process of developing a design project.	5
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5
P14	To have the ability to carry out team work in the field.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows the necessary tools, methods, techniques and software.	P.4.1	3,7
O2	Application: Uses the necessary tools, methods, techniques and software in their applications.	P.4.3	3,7
O3	Knowledge: Knows the design project process.	P.6.1	3,7
O4	Comprehension: Describe the components of the design project process.	P.6.2	1
O5	Application: Plans and manages a design project and applies the presentation process.	P.6.3	3,7
O6	Analysis: Analyzes the use of data collected in the field.	P.10.4	3,7
O7	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	P.13.5	3
O8	Comprehension: Expresses face-to-face and online team skills.	P.14.2	3,7
O9	Analysis Analyzes the execution of team work.	P.14.4	3,7
O10	Synthesis: Produces original solutions in team work.	P.14.5	3,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction and general information about course content
2	Campaign process and brief
3	Briefing presentation and feedback (students' works)
4	Debrief, Situation Analysis (Target audience and brand&segmentation analysisi), SWOT Analysis
5	Debrief, Situation Analysis, SWOT Analysis and feedback (students' works)
6	Creative idea (campaign idea) production methods and concept development
7	Synectics poster design and feedback (students' works)
8	Midterm exam
9	Moodboard
10	Moodboard presentation and feedback (students' works)
11	Storyboard
12	Storyboard presentation and feedback (öğrenci çalışmaları)
13	Portfolio presentations
14	Portfolio Presentations and Revisions

Resources

Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Yaratıcı Sıçramalar, Micheal Newman, Yeni Reklamcılık, Atilla Aksoy (Bilgi Üniversitesi Yayınları

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	10	4	40
Midterms	1	18	18
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P4	P6	P10	P13	P14
O1	Knowledge: Knows the necessary tools, methods, techniques and software.	4	-	-	-	-
O2	Application: Uses the necessary tools, methods, techniques and software in their applications.	4	-	-	-	-
O3	Knowledge: Knows the design project process.	-	5	-	-	-
O4	Comprehension: Describe the components of the design project process.	-	5	-	-	-
O5	Application: Plans and manages a design project and applies the presentation process.	-	5	-	-	-
O6	Analysis: Analyzes the use of data collected in the field.	-	-	5	-	-
O7	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	-	-	-	5	-
O8	Comprehension: Expresses face-to-face and online team skills.	-	-	-	-	5
O9	Analysis Analyzes the execution of team work.	-	-	-	-	5
O10	Synthesis: Produces original solutions in team work.	-	-	-	-	5