Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04340012	Advertising Practices	2	Spring	4	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Huri Deniz KARCI
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Huri Deniz KARCI	C-Z24	[email protected]	7540	Tuesday 10:00 - 11:00

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P4	Has the ability to use tools, methods, techniques and computer software required for communication design applications.	4
P6	Has the competence of problem solving, planning, project management and presentation in the process of developing a design project.	5
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	5
P14	To have the ability to carry out team work in the field.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge: Knows the necessary tools, methods, techniques and software.	P.4.1	3,7
O2	Application: Uses the necessary tools, methods, techniques and software in their applications.	P.4.3	3,7
O3	Knowledge: Knows the design project process.	P.6.1	3,7
O4	Comprehension: Describe the components of the design project process.	P.6.2	1
O5	Application: Plans and manages a design project and applies the presentation process.	P.6.3	3,7
O6	Analysis: Analyzes the use of data collected in the field.	P.10.4	3,7
O7	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	P.13.5	3
O8	Comprehension: Expresses face-to-face and online team skills.	P.14.2	3,7
O9	Analysis Analyzes the execution of team work.	P.14.4	3,7
O10	Synthesis: Produces original solutions in team work.	P.14.5	3,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction and general information about course content
2	Campaign brief
3	Agency identity, agency culture, agency promotion texts (Mission, vision, activity areas, references, employee profiles)
4	Agency promotion material (Visual solutions)
5	Agency presentation material (PowerPoint presentation)
6	Strategic studies (target audience, media, budget)
7	Positioning
8	Midterm
9	Creative works
10	Production process
11	Campaign products pre-test
12	Presentation Preparation
13	Effective presentation techniques
14	Evaluation of presentations

Resources

Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Yaratıcı Sıçramalar, Micheal Newman, Yeni Reklamcılık, Atilla Aksoy (Bilgi Üniversitesi Yayınları

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	10	4	40
Midterms	1	18	18
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P4	P6	P10	P13	P14
O1	Knowledge: Knows the necessary tools, methods, techniques and software.	4	-	-	-	-
O2	Application: Uses the necessary tools, methods, techniques and software in their applications.	4	-	-	-	-
O3	Knowledge: Knows the design project process.	-	5	-	-	-
O4	Comprehension: Describe the components of the design project process.	-	5	-	-	-
O5	Application: Plans and manages a design project and applies the presentation process.	-	5	-	-	-
O6	Analysis: Analyzes the use of data collected in the field.	-	-	5	-	-
O7	Synthesis: Produces original projects by using the process of research, planning and product transformation creatively and critically.	-	-	-	5	-
O8	Comprehension: Expresses face-to-face and online team skills.	-	-	-	-	5
O9	Analysis Analyzes the execution of team work.	-	-	-	-	5
O10	Synthesis: Produces original solutions in team work.	-	-	-	-	5