Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04331003 | Advertising Graphics | 2 | Autumn | 3 | 2+2+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Anlatım, Tartışma, Problem Çözme, Örnek Olay İncelemesi |
| Mode of Delivery | Face to Face |
| Prerequisites | Yok |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Abdurrahman Cihad KAYADUMAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Abdurrahman Cihad KAYADUMAN | C-232 | [email protected] | 7539 | Wednesday 12:00 - 13:00 |
Course Content
Belli bir kampanya dâhilinde konsepte dayalı grafik ürünler oluşturarak mecralar tasarlamak
Objectives of the Course
To develop strategy for graphic products, content creation, concept development and graphic design products
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P5 | Has the ability to generate creative and original ideas and transform them into 2 and moving and interactive media by using visual elements and current techniques used in design. | 5 |
| P6 | Has the competence of problem solving, planning, project management and presentation in the process of developing a design project. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows visual elements and current techniques used in design. | P.5.1 | 7 |
| O2 | Comprehension: Expresses the use of visual elements and current techniques used in design. | P.5.2 | 7 |
| O3 | Application: Applies visual elements and current techniques in moving and interactive media | P.5.3 | 7 |
| O4 | Analysis: Analyzes current techniques used in moving and interactive media. | P.5.4 | 7 |
| O5 | Synthesis: Produces original projects using visual elements and current techniques. | P.5.5 | 7 |
| O6 | Evaluation: Evaluates current techniques used in moving and interactive media. | P.5.6 | 7 |
| O7 | Knowledge: Knows the design project process. | P.6.1 | 7 |
| O8 | Comprehension: Describe the components of the design project process. | P.6.2 | 7 |
| O9 | Application: Plans and manages a design project and applies the presentation process. | P.6.3 | 7 |
| O10 | Analysis: Analyzes design project processes. | P.6.4 | 7 |
| O11 | Synthesis: Produces original designs using elements of the design process. | P.6.5 | 7 |
| O12 | Evaluation: Evaluates the design process of the projects. | P.6.6 | 7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Explaining the scope, objectives and objectives of the course, giving the project brief |
| 2 | To give information about advertising graphics, to examine the problems of visual communication design in advertising |
| 3 | Background research and strategy development |
| 4 | Strategy development: Aim, target group and problem definition |
| 5 | Creative strategy development: Concept creation and creation of messages |
| 6 | Curious advertising, Project: Practice in a project-I |
| 7 | Curious advertising, Project: Implementation in a project within the scope of the project II |
| 8 | Mıdterm |
| 9 | Serial advertising, Project: Practice in a project-I |
| 10 | Serial advertising, Project: Practice in a project within the scope of the project II |
| 11 | Sample campaign review, Project: alternative study I |
| 12 | Project: alternative study II |
| 13 | Project: alternative study III |
| 14 | Feedback and corrections |
Textbook or Material
| Resources | ELDEN, M. (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık. , GÜLSOY T, (1999). Reklam Terimleri ve Kavramları Sözlüğü. İstanbul:Adam Yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Homework | 10 | 4 | 40 |
| Practice | 10 | 4 | 40 |
| Laboratory | 0 | 0 | 0 |
| Project | 2 | 6 | 12 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 1 | 1 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P5 | P6 |
|---|---|---|---|
| O1 | Knowledge: Knows visual elements and current techniques used in design. | 5 | - |
| O2 | Comprehension: Expresses the use of visual elements and current techniques used in design. | 5 | - |
| O3 | Application: Applies visual elements and current techniques in moving and interactive media | 5 | - |
| O4 | Analysis: Analyzes current techniques used in moving and interactive media. | 5 | - |
| O5 | Synthesis: Produces original projects using visual elements and current techniques. | 5 | - |
| O6 | Evaluation: Evaluates current techniques used in moving and interactive media. | 5 | - |
| O7 | Knowledge: Knows the design project process. | - | 5 |
| O8 | Comprehension: Describe the components of the design project process. | - | 5 |
| O9 | Application: Plans and manages a design project and applies the presentation process. | - | 5 |
| O10 | Analysis: Analyzes design project processes. | - | 5 |
| O11 | Synthesis: Produces original designs using elements of the design process. | - | 5 |
| O12 | Evaluation: Evaluates the design process of the projects. | - | 5 |