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Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
04331001 Media Literacy 2 Autumn 3 3+0+0 5 5
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Assoc. Prof. Eda SEZERER ALBAYRAK
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Assoc. Prof. Eda SEZERER ALBAYRAK C-Z26 [email protected] 7262 Wednesday
13:30 -17:00
Course Content
Medya okuryazarlığı ve önemi, Dünyada ve Türkiyede medya okuryazarlığı süreci, İletişim süreci, öğeleri ve iletişim , Kitle iletişim araçları, iletişim ve kitle iletişim ilişkisi, Medya işlevleri, ekonomik boyutu, Televizyon, Türkiyede televizyon yayıncılığı, Televizyon program türleri, Aile, çocuk ve televizyon (TV izleme alışkanlıkları), Televizyonun olumsuz etkileri, TV program analizleri, uyarıcı simgeler, Radyo, işlevleri, radyo program türleri ve analizleri, Periyodlar, işlevleri, gazete ve dergi, temel kavramlar, Gazetede Haber ve fotoğrafın önemi, gazete hazırlama uygulaması, dergi türleri, Medya, etik ve mevzuat.
Objectives of the Course
To provide students with information about the effects of media on social, cultural and economic life.
Contribution of the Course to Field Teaching
Basic Vocational Courses X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P10 To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. 5
P12 To have knowledge about scientific, social, economic, legal, political developments etc. 5
P13 To have the ability to research, plan, transform into products, and apply with a creative and critical approach. 5
P16 To be sensitive about the universal and social effects and legal consequences of professional studies in the field such as human rights, cultural diversity, environmental problems, public interest and public service. 5
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Knowledge: Knows the types of communication. P.10.1 1
O2 Comprehension: Expresses the data by classifying them. P.10.2 1
O3 Application: Use the classified data in their projects. P.10.3 5
O4 Analysis: Analyzes the use of data collected in the field. P.10.4 5
O5 Evaluation: Evaluates the data obtained and used in the projects. P.10.6 5
O6 Knowledge: Knows scientific, social, economic, legal, political developments, etc. P.12.1
O7 Comprehension: Expresses awareness of developments in local and global issues. P.12.2
O8 Knowledge: Knows the cycle of research, planning and implementation. P.13.1 1
O9 Evaluation: Evaluates the original techniques used in the research, planning and implementation cycle. P.13.6 1,5
O10 Knowledge: Knows the universal and social effects of the studies related to the field. P.16.1 1
O11 Comprehension: Articulates the social and universal impact of their work, such as human rights, cultural diversity, environmental issues, public interest and public service P.16.2 1,5
O12 Analysis: Analyzes the universal and social effects of the studies related to the field. P.16.4 5
O13 Evaluation: Evaluates their projects by considering their social and universal impacts such as human rights, cultural diversity, environmental issues, public interest and public service. P.16.6 5
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Media and reality
2 Contents of media messages
3 Media and representation
4 Media and Culture
5 Media and bias
6 Media and agenda setting
7 Media and violence
8 Mıdterm
9 Medya okur-yazarlığında eleştirel yaklaşımlar
10 Why media literacy?
11 Trust in the media and ethics
12 Follow the media
13 Media literacy in the world and Turkey
14 Media literacy applications
Textbook or Material
Resources Medya Okuryazarlığı-Elkitabı - Kemal İnal,
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Homework - -
Presentation - -
Projects - -
Quiz - -
Listening - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 3 42
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 10 3 30
Midterms 1 15 15
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 1 18 18
Fieldwork 0 0 0
Final Exam 1 20 20
Other 0 0 0
Total Work Load: 125
Total Work Load / 30 4,17
Course ECTS Credits: 4
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P10 P12 P13 P16
O1 Knowledge: Knows the types of communication. 5 - - -
O2 Comprehension: Expresses the data by classifying them. 5 - - -
O3 Application: Use the classified data in their projects. 5 - - -
O4 Analysis: Analyzes the use of data collected in the field. 5 - - -
O5 Evaluation: Evaluates the data obtained and used in the projects. 5 - - -
O6 Knowledge: Knows scientific, social, economic, legal, political developments, etc. - 5 - -
O7 Comprehension: Expresses awareness of developments in local and global issues. - 5 - -
O8 Knowledge: Knows the cycle of research, planning and implementation. - - 5 -
O9 Evaluation: Evaluates the original techniques used in the research, planning and implementation cycle. - - 5 -
O10 Knowledge: Knows the universal and social effects of the studies related to the field. - - - -
O11 Comprehension: Articulates the social and universal impact of their work, such as human rights, cultural diversity, environmental issues, public interest and public service - - - -
O12 Analysis: Analyzes the universal and social effects of the studies related to the field. - - - 5
O13 Evaluation: Evaluates their projects by considering their social and universal impacts such as human rights, cultural diversity, environmental issues, public interest and public service. - - - 5