Communication Design
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04330008 | Introduction to Advertising | 2 | Autumn | 3 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Theoretical course lecturing, In-class Activities, Classout Homework lik Active Video Watching, Discussion, Analysis of Ad Cases |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Huri Deniz KARCI |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Huri Deniz KARCI | C-Z24 | [email protected] | 7540 | Thursday 10:00 - 11:00 |
Course Content
Whats is Aevrtising?, The Fundamentals of Advertising, Marketing and Advertising, The Development of Advertising across teh World and Turkey, Ad Types, Advertising Media, Ad Agencies, Advertising Management and Strategy
Objectives of the Course
The aim of this course is to make students learn advertising communication. It is aimed to teach general information, advertising models and advertising media about basic issues such as advertiser, target audience, advertising campaigns, strategy and copywriting.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Has the ability to use tools, methods, techniques and computer software required for communication design applications. | 4 |
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Comprehension: Expresses concepts related to multimedia techniques. | P.1.2 | |
| O2 | Analysis Analyzes multiple media components. | P.1.4 | |
| O3 | Evaluation: Evaluates different multimedia media by comparing them. | P.1.6 | |
| O4 | Knowledge: Knows the necessary tools, methods, techniques and software. | P.4.1 | 1,3,5,7 |
| O5 | Comprehension: Refers to the tools, methods, techniques and software required | P.4.2 | 1,3,5,7 |
| O6 | Application: Uses nonverbal communication techniques in their projects. | P.9.3 | |
| O7 | Knowledge: Knows the types of communication. | P.10.1 | 1,3,5,7 |
| O8 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1,3,5,7 |
| O9 | Analysis: Analyzes the use of data collected in the field. | P.10.4 | 1,3,5,7 |
| O10 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1,3,5,7 |
| O11 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1,3,5,7 |
| O12 | Comprehension: Expresses awareness of developments in local and global issues. | P.12.2 | |
| O13 | Analysis: Analyzes local and global trends. | P.12.4 | |
| O14 | Knowledge: Knows the cycle of research, planning and implementation. | P.13.1 | |
| O15 | Analysis: Creatively and critically analyzes the field-specific research, planning and implementation process in design projects. | P.13.4 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and general information about course content, the Concept of Advertising |
| 2 | The Development of advertising across teh world and Turkey |
| 3 | The Fundamentls of Advertising-5M in Advertising, The Aims and Qualities of Advertising |
| 4 | Marketing and Advertising-I |
| 5 | Marketing and Advertising-III |
| 6 | Types of Ads-I |
| 7 | Types of Ads-II |
| 8 | Midterm |
| 9 | Advertising Media |
| 10 | Advertising Media-II |
| 11 | Ad Agencies-I |
| 12 | Advertising Management and Strategy |
| 13 | Advertising Management and Strategy-II |
| 14 | Advertising Management and Strategy, Overall Review |
Textbook or Material
| Resources | Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Mehmet Özkundakçı, Reklamcılığa Giriş. , Yaratıcı Sıçramalar, Micheal Newman |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 10 | 3 | 30 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 1 | 13 | 13 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P9 | P10 | P11 | P12 | P13 |
|---|---|---|---|---|---|---|---|---|
| O1 | Comprehension: Expresses concepts related to multimedia techniques. | - | - | - | - | - | - | - |
| O2 | Analysis Analyzes multiple media components. | - | - | - | - | - | - | - |
| O3 | Evaluation: Evaluates different multimedia media by comparing them. | - | - | - | - | - | - | - |
| O4 | Knowledge: Knows the necessary tools, methods, techniques and software. | - | 5 | - | - | - | - | - |
| O5 | Comprehension: Refers to the tools, methods, techniques and software required | - | 5 | - | - | - | - | - |
| O6 | Application: Uses nonverbal communication techniques in their projects. | - | - | - | - | - | - | - |
| O7 | Knowledge: Knows the types of communication. | - | - | - | 5 | - | - | - |
| O8 | Comprehension: Expresses the data by classifying them. | - | - | - | 5 | - | - | - |
| O9 | Analysis: Analyzes the use of data collected in the field. | - | - | - | 5 | - | - | - |
| O10 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | - | - | - | 4 | - | - |
| O11 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | - | - | - | 4 | - | - |
| O12 | Comprehension: Expresses awareness of developments in local and global issues. | - | - | - | - | - | - | - |
| O13 | Analysis: Analyzes local and global trends. | - | - | - | - | - | - | - |
| O14 | Knowledge: Knows the cycle of research, planning and implementation. | - | - | - | - | - | - | - |
| O15 | Analysis: Creatively and critically analyzes the field-specific research, planning and implementation process in design projects. | - | - | - | - | - | - | - |