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Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Communication Design
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
04310002 Introduction to Communication 1 Autumn 1 3+0+0 4 4
Course Type Compulsory
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Assoc. Prof. Eda SEZERER ALBAYRAK
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Assoc. Prof. Eda SEZERER ALBAYRAK C-Z28 [email protected] 7262 Wednesday
13:30 - 17:00
Course Content
The course will focus on establishing a basic definition of the field, recognizing some of the approaches used in communication and media studies, and increasing students' media knowledge. It focuses on the origins of communication and its transformations from the beginning to the present.
Objectives of the Course
The aim of this course is; communication processes, basic communication concepts, history of communication, structure, functions, properties, types, communication sciences, relations with other disciplines, communication models and communication ethics is to inform students. To teach basic concepts and approaches.
Contribution of the Course to Field Teaching
Basic Vocational Courses X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P9 Has the knowledge of all dimensions of verbal and non-verbal communication and can put them into practice. 5
P11 To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. 5
P13 To have the ability to research, plan, transform into products, and apply with a creative and critical approach. 3
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Knowledge: Knows the types of communication. P.9.1 1,3,5,7
O2 Comprehension: Expresses the concepts of verbal, non-verbal and written communication. P.9.2 1,3,5,7
O3 Analysis: Analyzes the interdisciplinary knowledge covered by the field. P.11.3 1,3,5,7
O4 Analysis: Analyzes the interdisciplinary knowledge covered by the field. P.11.4 1,3,5,7
O5 Synthesis: Produces original designs by using interdisciplinary knowledge on social and cultural issues related to communication field and programs in the areas covered by the program. P.11.5 1,3,5,7
O6 Evaluation: Evaluates the use of interdisciplinary knowledge covered by the field. P.11.6 1,3,5,7
O7 Knowledge: Knows the cycle of research, planning and implementation. P.13.1 1,3,5,7
O8 Comprehension: Expresses authentic techniques in the research, planning, implementation cycle. P.13.2 1,3,5,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Basic Concepts of Communication
2 Characteristics of Communication Process
3 Types of Communication
4 Communication Barriers
5 Culture and Communication
6 Oral Communication - Speaking and Listening
7 Communication Models
8 Mıdterm
9 Types of Communication: Mass Communication
10 Types of Communication: Group Communication and Organizational (Corporate) Communication
11 Persuasive Communication and Ethics
12 Nonverbal Communication and Body Language Nonverbal Communication and Body Language
13 New Communication Technologies
14 final exam
Textbook or Material
Resources Oskay, Ünsal. İletişimin ABC'si. İstanbul: Alfa Yayınları, 2005
Oskay, Ünsal. İletişimin ABC'si. İstanbul: Alfa Yayınları, 2005
Oskay, Ünsal. İletişimin ABC'si. İstanbul: Alfa Yayınları, 2005
Oskay, Ünsal. İletişimin ABC'si. İstanbul: Alfa Yayınları, 2005
Oskay, Ünsal. İletişimin ABC'si. İstanbul: Alfa Yayınları, 2005
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Homework - -
Presentation - -
Projects - -
Quiz - -
Listening - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 3 42
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 14 3 42
Midterms 1 20 20
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 104
Total Work Load / 30 3,47
Course ECTS Credits: 3
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P9 P11 P13
O1 Knowledge: Knows the types of communication. 5 - -
O2 Comprehension: Expresses the concepts of verbal, non-verbal and written communication. 5 - -
O3 Analysis: Analyzes the interdisciplinary knowledge covered by the field. - 5 -
O4 Analysis: Analyzes the interdisciplinary knowledge covered by the field. - 5 -
O5 Synthesis: Produces original designs by using interdisciplinary knowledge on social and cultural issues related to communication field and programs in the areas covered by the program. - 5 -
O6 Evaluation: Evaluates the use of interdisciplinary knowledge covered by the field. - 5 -
O7 Knowledge: Knows the cycle of research, planning and implementation. - - 3
O8 Comprehension: Expresses authentic techniques in the research, planning, implementation cycle. - - 3