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Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Flight Training (Master) (Without Thesis) (English)
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
81511124 Strategic Management and Business Policies 1 Autumn 1 3+0+0 7,5 7,5
Course Type Elective
Course Cycle Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Asst. Prof. Hasan Fehmi ATASAĞUN
Instructor Assistant(s) -
Course Content
Basic Concepts of Strategic Management, Definition and Process of Strategic Management, Scope and Development of Strategic Management, Strategic Analysis Process: External Environment and Internal Environment Analysis, Enterprise-Environment Interaction and SWOT Analysis, Strategic Design: Vision and Strategic Objectives, Sustainable Competitive Advantage, Competitive Advantage General Strategies for
Objectives of the Course
The aim of this course is to give information about strategic management which is very important in adapting to ever-changing environmental conditions and to be able to cope with competition and to teach how to use this information in determination of business policies.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Stratejik Yönetim İlgili Terim ve Kavramlar
2 Stratejik Yönetim Süreci ve Unsurları
3 Stratejik Analiz Süreci : Dış Çevre ve İç Çevre Analizi
4 Stratejik Analiz Süreci : Dış Çevre ve İç Çevre Analizi
5 Çevre Unsurlarının Ölçülmesi ve Durum Belirleme Matrisleri
6 Örgütsel Yönlendirme: Misyon, Vizyon, Amaçlar
7 Temel Stratejiler ve Alt Grupları: Büyüme Stratejileri, Küçülme Stratejileri, Durağan (Mevcut Durumu Koruma) Stratejiler, Karma Stratejiler
8 Üst Yönetim Stratejileri : Kurumsal Stratejiler
9 İş Yönetim Stratejileri :Rekabet Stratejileri
10 İşlevsel Stratejiler: (Fonksiyonel/Bölümsel Stratejiler)
11 İşletme Birleşme ve Satın Almaları
12 İşletme Yapıları ve Sistemler
13 Stratejik Sonuçların Değerlendirilmesi ve Kontrol
14 Kurumsal Yönetişim ve Yönetsel Etik
Textbook or Material
Resources 1
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Practice - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0