Psychology
Course Details
KTO KARATAY UNIVERSITY
Faculty of Social and Human Sciences
Programme of Psychology
Course Details
Faculty of Social and Human Sciences
Programme of Psychology
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PSS491 | Consumer Psychology | 4 | Autumn | 7 | 3+0+0 | 3 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Nihan TOMRİS KÜÇÜN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Nihan TOMRİS KÜÇÜN | C-110 | [email protected] | 7505 |
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | tüketici davranışlarına giriş |
| 2 | Tüketici, insan ve toplum |
| 3 | Tüketici ve toplumsal refah |
| 4 | Algı |
| 5 | Öğrenme ve hafıza |
| 6 | Motivasyon ve duygulanım |
| 7 | Benlik: zihin, cinsiyet ve beden |
| 8 | Kişilik, yaşam tarzı ve değer |
| 9 | Tutum ve ikna edici iletişim |
| 10 | Karar verme |
| 11 | Satın alma, kullanma ve elden çıkarma |
| 12 | Gruplar ve sosyal medya |
| 13 | Kültür ve alt kültür |
| 14 | Tüketici nörobilimi |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Projects | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 30 | 30 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 135 | ||
| Total Work Load / 30 | 4,50 | ||
| Course ECTS Credits: | 5 | ||