Psychology
Course Details
KTO KARATAY UNIVERSITY
Faculty of Social and Human Sciences
Programme of Psychology
Course Details
Faculty of Social and Human Sciences
Programme of Psychology
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PSS491 | Consumer Psychology | 4 | Autumn | 7 | 3+0+0 | 3 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Lectures, in-class discussions, student presentations, case analyses, and the examination of visual and multimedia materials. |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Nihan TOMRİS KÜÇÜN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Nihan TOMRİS KÜÇÜN | C-110 | [email protected] | 7505 |
Course Content
Fundamental concepts of consumer psychology; psychological approaches to consumer behavior; perception, attention, and cognitive processes; motivation and need theories; attitudes and attitude change; emotions and consumption; learning and memory processes; decision-making and cognitive biases; social influence, culture, and identity; consumer satisfaction and loyalty; ethical consumption and sustainability; and the psychological foundations of contemporary consumption trends.
Objectives of the Course
The aim of this course is to examine individuals'consumption behaviors within the framework of psychological processes and to provide an understanding of the effects of perception, attitudes, motivation, emotions, learning, and decision-making mechanisms on consumer behavior. Within the scope of the course, it is aimed that students will be able to analyze theoretical approaches in consumer psychology and evaluate everyday consumption practices from a scientific perspective.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P8 | Determining the problems related to the field, doing scientific studies using scientific knowledge and methods. | 4 |
| P11 | Developing knowledge and skills participating in training and practices for her/his profession and adopting a critical way of thinking. | 4 |
| P13 | Bireyin genel kültürüne katkı sağlayan alan dışı en az iki farklı ders arasında bağlantı kurarak ifade edebilme. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | P.8.1 | 5 | |
| O2 | P.8.7 | 5 | |
| O3 | P.11.1 | 1 | |
| O4 | P.11.2 | 1 | |
| O5 | P.11.3 | 1 | |
| O6 | P.13.1 | 1 | |
| O7 | P.13.4 | 1 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | tüketici davranışlarına giriş |
| 2 | Tüketici, insan ve toplum |
| 3 | Tüketici ve toplumsal refah |
| 4 | Algı |
| 5 | Öğrenme ve hafıza |
| 6 | Motivasyon ve duygulanım |
| 7 | Benlik: zihin, cinsiyet ve beden |
| 8 | Kişilik, yaşam tarzı ve değer |
| 9 | Tutum ve ikna edici iletişim |
| 10 | Karar verme |
| 11 | Satın alma, kullanma ve elden çıkarma |
| 12 | Gruplar ve sosyal medya |
| 13 | Kültür ve alt kültür |
| 14 | Tüketici nörobilimi |
Textbook or Material
| Resources | Doğan, V. (2023). Tüketici psikolojisi. İstanbul: Beta Basım Yayım. |
| Solomon, M. R. (2018). Consumer psychology: Buying, having, and being (12th ed.). Pearson Education. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Projects | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 30 | 30 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 135 | ||
| Total Work Load / 30 | 4,50 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P8 | P11 | P13 |
|---|---|---|---|---|
| O1 | Akademik faaliyetlerde bireysel ve takım çalışmalarının önemini anlar ve bu tür işbirliği fırsatlarının değerini kavrar. | 5 | 3 | 3 |
| O2 | Grup içi ve gruplar arası çalışmaların etkisini eleştirel bir bakış açısıyla değerlendirir. | 5 | 4 | 4 |
| O3 | Psikolojinin temel alt alanlarını ve multidisipliner alanların temel kavramlarını anlar ve bu alanlar arasındaki temel ilişkileri kavrar. | 4 | 4 | 3 |
| O4 | Psikolojinin temel alt alanlarından elde edilen bilgileri multidisipliner alanlara uygular ve bu alanlar arasında etkileşim kurar. | 4 | 4 | 4 |
| O5 | Psikoloji ve multidisipliner alanlardan gelen bilgileri analiz eder, benzerlikleri ve farklılıkları belirler ve bu analizlerle daha derin bir anlayış geliştirir. | 4 | 5 | 4 |
| O6 | Farklı disiplinler arasındaki farkı bulabilme. | 5 | 4 | 5 |
| O7 | Farklı disiplinlerle işbirliğini organize edebilme. | 5 | 5 | 5 |