Medical Imaging Techniques
Course Details
KTO KARATAY UNIVERSITY
Vocational School of Medical Services
Programme of Medical Imaging Techniques
Course Details
Vocational School of Medical Services
Programme of Medical Imaging Techniques
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 02921010 | Healthcare Marketing | 1 | Spring | 2 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Halil TÜRKTEMİZ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Halil TÜRKTEMİZ | B-132 | [email protected] | 7496 | Monday 14:00-15:00 |
Course Content
The content of the course consists of the basic elements of health services marketing, target elements and pricing strategies in health services.
Objectives of the Course
The aim of the course students; advantages of marketing activities in health institutions; formulation, implementation, evaluation and control of classical marketing mix elements in healthcare institutions; purchasing behavior and decision-making processes of health care buyers; the factors affecting the satisfaction of these consumers, the basic principles for the development of marketing communication strategies for improving corporate image for healthcare services.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Has the awareness of lifelong learning by closely following technological developments in line with the individual's interests and abilities. | 4 |
| P5 | Informs the parties in the field of health, communicates effectively with them, and conveys their thoughts and suggestions for solutions to problems in written and verbal form. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Ability to understand lifelong learning awareness by closely following technological developments. | P.4.1 | 1 |
| O2 | Being able to grasp the awareness of lifelong learning by closely following technological developments. | P.4.2 | 1 |
| O3 | Ability to apply lifelong learning awareness by closely following technological developments. | P.4.3 | 1 |
| O4 | Ability to analyze lifelong learning awareness by closely following technological developments. | P.4.4 | 1 |
| O5 | Ability to develop strategies that enrich lifelong learning awareness by closely following technological developments. | P.4.5 | 1 |
| O6 | Ability to evaluate lifelong learning awareness by closely following technological developments. | P.4.6 | 1 |
| O7 | Ability to analyze information from parties in the field of health. | P.5.4 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Key elements of marketing in healthcare |
| 2 | Environmental factors affecting marketing activities in health services |
| 3 | Analyzing healthcare consumers market and purchasing behavior |
| 4 | Segmentation of health care buyers and target market selection |
| 5 | Positioning and differentiation of health services |
| 6 | Marketing Mix in Healthcare |
| 7 | Features of health services |
| 8 | Midterm |
| 9 | Quality in healthcare |
| 10 | Healthcare pricing strategies |
| 11 | Management of advertising, sales promotion, public relations and direct marketing practices in health institutions |
| 12 | Designing and managing distribution channels in healthcare institutions |
| 13 | Customer management and customer satisfaction for healthcare institutions |
| 14 | Marketing communication management image management in healthcare institutions |
Textbook or Material
| Resources | Tengilimoglu, D. (2020). Health Services Marketing, 5th Edition, Siyasal Publishing House, Ankara. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 14 | 14 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 90 | ||
| Total Work Load / 30 | 3 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P4 | P5 |
|---|---|---|---|
| O1 | Ability to understand lifelong learning awareness by closely following technological developments. | 4 | - |
| O2 | Being able to grasp the awareness of lifelong learning by closely following technological developments. | 4 | - |
| O3 | Ability to apply lifelong learning awareness by closely following technological developments. | 4 | - |
| O4 | Ability to analyze lifelong learning awareness by closely following technological developments. | 4 | - |
| O5 | Ability to develop strategies that enrich lifelong learning awareness by closely following technological developments. | 4 | - |
| O6 | Ability to evaluate lifelong learning awareness by closely following technological developments. | 4 | - |
| O7 | Ability to analyze information from parties in the field of health. | - | 3 |