Information Security Technology
Course Details

KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Information Security Technology
Course Details
Trade and Industry Vocational School
Programme of Information Security Technology
Course Details

| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08121105 | E-Commerce | 1 | Spring | 2 | 2+2+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Merve AKIN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Merve AKIN | C-129 | [email protected] | 7869 | Wednesday 14.00-16:00 |
Course Content
The course content provides a comprehensive overview of electronic commerce. Key topics include e-commerce models (B2C, B2B, C2C) and platform types, along with e-commerce website infrastructure selection and design. Crucially, the course covers electronic payment systems and data security, which are vital for online transactions. A significant portion of the content is dedicated to digital marketing strategies (SEO, SEM, social media marketing), e-commerce law (distance selling agreements, consumer rights), and supply chain management (e-logistics) processes.
Objectives of the Course
The primary goal of the "E-Commerce" course is to teach students the fundamentals of conducting business in the digital world and prepare them for the dynamics of modern marketplaces. The course aims to ensure that students possess the necessary technical, legal, marketing, and logistical knowledge required to establish, manage, and grow a successful online business. Essentially, it seeks to enable students to understand how to transition from traditional business models to e-commerce models (B2C, B2B, etc.) and how to gain a competitive advantage on these platforms.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to E-Commerce: Definition, Scope, Differences from Traditional Commerce |
| 2 | E-Commerce Models: B2C, B2B, C2C, G2C, and New Models (M-Commerce, S-Commerce) |
| 3 | E-Commerce Infrastructure: Site Setup, Platform Selection (SaaS, Open Source) |
| 4 | Website Design and User Experience (UX): Look, Navigation, and Mobile Responsiveness |
| 5 | Introduction to Digital Marketing Strategies: Core Concepts and Importance |
| 6 | Social Media & Content Marketing, Email Marketing, and Conversion Rate Optimization (CRO) |
| 7 | E-Commerce Finance and Budgeting: Startup Costs, Revenue/Expense Tracking |
| 8 | Midterm Exam |
| 9 | E-Commerce Payment Systems: Virtual POS, Mobile Payment, and Digital Wallets |
| 10 | E-Logistics and Supply Chain Management: Warehousing, Inventory, and Shipping Processes |
| 11 | E-Commerce Law I: Distance Selling Contracts and Consumer Rights |
| 12 | E-Commerce Law II: Personal Data Protection (KVKK/GDPR) and Data Security |
| 13 | E-Commerce Data Analytics: Using Google Analytics and Core Metrics (Traffic, Conversion) |
| 14 | Selling on Marketplaces: Marketing, Pricing, and Strategic Positioning |
| 15 | Cybersecurity and Fraud Detection Methods |
| 16 | Final Exam |
Textbook or Material
| Resources | Kenneth C. Laudon & Carol Guercio Traver, "E-Commerce: Business, Technology, Society" |
| Dave Chaffey, "E-Business and E-Commerce Management" | |
| Prof. Dr. Coşkun Can Aktan, Prof. Dr. Fatih Yüksel, "E-Ticaret ve Yönetimi" |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 16 | 4 | 64 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 4 | 56 |
| Midterms | 1 | 14 | 14 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 16 | 16 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
