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Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99201002 Entrepreneurship and Innovation 2025 Autumn 3 2+0+0 4 4
Course Type Elective
Course Cycle Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites yok
Coordinator -
Instructor(s) Asst. Prof. Yasemin SAVAŞ
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Asst. Prof. Yasemin SAVAŞ C-202 [email protected] 7313 Wednesday
11:00
Course Content
Throughout the course, it is aimed to understand how to start a new business and the critical decisions and managerial requirements once the business is established.
Objectives of the Course
The course begins with a brief history of entrepreneurship in the economics literature, and then moves on to the process of transforming a business idea into a successful business. The course examines the characteristics of the entrepreneur and aims to create an awareness of the different aspects and dimensions of the phenomenon of entrepreneurship, to examine the infrastructure conditions that lead to the formation and development of entrepreneurship, and to teach how to prepare business plans. It aims to make the individual aware of his/her own entrepreneurial capacity and to identify the areas he/she needs to develop.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P18 With a lifelong learning mindset, they follow developments in their field and are open to digital transformation and innovation. 5
P19 They assume responsibility in both individual and team work, and act with an awareness of global and local impacts. 4
P8 It operates in accordance with professional ethics and quality standards. 4
P12 It applies fundamental business, economic, and mathematical concepts to foreign trade processes. 3
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 It monitors and evaluates current foreign trade practices, digital transformation processes, and sustainability-focused developments. P.18.1
O2 It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. P.18.3
O3 Adapts to teamwork in the workplace, assumes professional responsibilities, and reports on practical experience. P.19.1
O4 To be able to have the basic principles of professional ethics and social responsibility P.21.1
O5 It evaluates trade policies based on sustainability. P.19.5
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 The concepts of entrepreneur and entrepreneurship, the historical development of entrepreneurship, its role in the economy and society, and fundamental concepts related to entrepreneurship.
2 Personality traits and skills that an entrepreneur should possess: risk-taking and opportunism; intrapreneurship, women's entrepreneurship, social entrepreneurship, digital entrepreneurship.
3 Identifying opportunities, business idea development and creativity techniques, transition from idea to business, feasibility (feasibility) analysis
4 The definition of innovation, the difference between invention and innovation, the importance of innovation, the relationship between creativity and innovation, and the culture of innovation.
5 Product, process, marketing, and organizational innovation; radical and incremental innovation, open innovation, disruptive innovation.
6 The role of R&D in innovation, technology transfer, intellectual property rights, patents, utility models, trademarks and design registrations.
7 The business model concept, Business Model Canvas components, value proposition, customer segments, and revenue streams.
8 Exam
9 Business plan objective and sections, executive summary, market analysis, marketing-production-financing plans, business plan writing.
10 The concept of a start-up, the lean startup approach, the minimum viable product (MVP), the validate-learn-develop cycle, and pivoting.
11 Equity and external funding sources include angel investors, venture capital, crowdfunding, incubators, and accelerators.
12 KOSGEB, TÜBİTAK, technoparks, government support and incentives, university-industry collaboration, mentoring.
13 Born global entrepreneurship, innovation in foreign trade, export-oriented ventures, international market entry and competition.
14 Students' presentations of their developed business ideas/business models, evaluation and feedback; overall term evaluation.
Textbook or Material
Resources Girişimcilik, Harvard Business Review Optimist Kitabevi
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Quiz - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 1 10 10
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 60 60
Other 0 0 0
Total Work Load: 98
Total Work Load / 30 3,27
Course ECTS Credits: 3
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P18 P19 P21
O1 It monitors and evaluates current foreign trade practices, digital transformation processes, and sustainability-focused developments. 4 - -
O2 It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. - 3 -
O3 Adapts to teamwork in the workplace, assumes professional responsibilities, and reports on practical experience. 5 - -
O4 It evaluates trade policies based on sustainability. - - 3
O5 To be able to have the basic principles of professional ethics and social responsibility - - 5