Foreign trade

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
03641207	Export Marketing	2	Spring	4	3+0+0	5	5

Course Type	Elective
Course Cycle	Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	yok
Coordinator	-
Instructor(s)	-
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have current, theoretical and practical knowledge about foreign trade and to be able to use them in an academic and professional context.	5
P2	In the field of Foreign Trade; Ability to convey the findings in written and oral form by carrying out scientific research including problem identification, data collection, analysis and reporting processes.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	To be able to convey their knowledge and opinions in writing and verbally on issues related to their field.	P.1.4
O2	To be able to evaluate the knowledge and skills acquired in the field with a critical understanding.	P.1.5
O3	To be able to express the concepts of foreign trade theoretically.	P.1.3
O4	To be able to comprehend and use the basic components of foreign trade.	P.1.2
O5	Mastering the terminology related to trade, foreign trade and international trade.	P.1.1
O6	To be able to have knowledge about the stages necessary for target market analysis.	P.2.2
O7	To learn about databases and to be able to use appropriate databases effectively.	P.2.3
O8	To be able to report the Target Market outputs obtained in line with the demands.	P.2.4
O9	To be able to prepare a strategy related to the field and evaluate the results of the strategy.	P.2.5
O10	To be able to conduct and implement effective research in the formulation of plans and policies for the field.	P.2.1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Conducting market research on a global basis
2	Conducting market research on a global basis
3	Selection of target markets
4	Selection of target markets
5	The process of determining the needs, wants and preferences of customers in target markets
6	The process of determining the needs, wants and preferences of customers in target markets
7	Competition intelligence databases
8	Competition intelligence databases
9	Web-based live request lines
10	Web-based live request lines
11	Web-based live enquiry lines
12	Use of other databases
13	Use of various software related to customs clearance and logistics
14	Use of various software related to customs clearance and logistics

Resources

Export Marketing and Operations, Hulusi Doğan

In-Term Studies	Quantity	Percentage
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Quiz	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	0	0	0
Midterms	1	40	40
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	60	60
Other	0	0	0
Total Work Load:			142
Total Work Load / 30			4,73
Course ECTS Credits:			5

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P2
O1	Mastering the terminology related to trade, foreign trade and international trade.	5	-
O2	To be able to comprehend and use the basic components of foreign trade.	5	-
O3	To be able to express the concepts of foreign trade theoretically.	4	-
O4	To be able to convey their knowledge and opinions in writing and verbally on issues related to their field.	4	-
O5	To be able to evaluate the knowledge and skills acquired in the field with a critical understanding.	5	-
O6	To be able to conduct and implement effective research in the formulation of plans and policies for the field.	-	4
O7	To be able to have knowledge about the stages necessary for target market analysis.	-	4
O8	To learn about databases and to be able to use appropriate databases effectively.	-	4
O9	To be able to report the Target Market outputs obtained in line with the demands.	-	4
O10	To be able to prepare a strategy related to the field and evaluate the results of the strategy.	-	4