Foreign trade
Course Details

KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details

| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03641201 | Competition Information Systems and Business Intelligence | 2024 | Spring | 4 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | yok |
| Coordinator | - |
| Instructor(s) | Lect. Müşerref ARIK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Müşerref ARIK | TSMYO-210 | [email protected] | 7865 | Thursday 11.00 |
Course Content
Research of global markets and selection of target markets, Customers and their demands in international target markets, Web-based live demand lines, E-Commerce related databases and their uses. Software and computer systems related to customs clearance and logistics
Objectives of the Course
The main aim of the course is to teach all sorts of information systems for strategic marketing decisions related to international trade
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | It organizes and controls the documents and documentation used in foreign trade. | 3 |
| P2 | It carries out basic activities in foreign trade and customs clearance procedures. | 5 |
| P9 | It manages export-import operations, payment methods, and delivery terms in an integrated manner throughout the foreign trade process. | 1 |
| P19 | They assume responsibility in both individual and team work, and act with an awareness of global and local impacts. | 3 |
| P5 | They interpret foreign trade legislation and apply it to transaction processes. | 2 |
| P11 | He/She effectively uses sectoral software and applications related to foreign trade. | 2 |
| P15 | It uses marketing, e-commerce, and brand management tools in international marketing processes. | 5 |
| P | 1 | |
| P8 | It operates in accordance with professional ethics and quality standards. | 2 |
| P | 2 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | P.4.4 | 1 |
| O2 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | P.4.5 | 1 |
| O3 | Mastering the terminology related to trade, foreign trade and international trade. | P.4.1 | 1 |
| O4 | To be able to have knowledge about the stages necessary for target market analysis. | P.2.2 | 1,6 |
| O5 | To learn about databases and to be able to use appropriate databases effectively. | P.2.3 | 1,6 |
| O6 | To be able to report the Target Market outputs obtained in line with the demands. | P.2.4 | 1,6 |
| O7 | To be able to prepare a strategy related to the field and evaluate the results of the strategy. | P.2.5 | 1,6 |
| O8 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | P.2.7 | 1,6 |
| O9 | To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions. | P.9.6 | 1 |
| O10 | To be able to use information communication technologies intensively while doing research in the field. | P.19.4 | 1,6 |
| O11 | To be able to perform a sample analysis and do group work. | P.19.2 | 1,6 |
| O12 | To be prone to teamwork and to learn the rules of professional ethics. | P.19.1 | 1,6 |
| O13 | To be able to draw up-to-date data from appropriate databases within the scope of the subject. | P.5.3 | 1,6 |
| O14 | Learn about databases, trade intelligence channels, etc. | P.5.2 | 1,6 |
| O15 | To be able to follow current developments in the field of software and application. | P.11.4 | 1,6 |
| O16 | To be able to understand the importance of the use of information communication technologies in the field of foreign trade. | P.11.5 | 1,6 |
| O17 | Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. | P.15.2 | 1 |
| O18 | To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. | P.15.1 | 1 |
| O19 | To be able to create a work flow chart for appropriate market identification. | P.15.3 | 1 |
| O20 | To be able to audit the conformity of the identified markets. | P.15.4 | 1 |
| O21 | Having the ability to report the outputs achieved. | P.15.5 | 1,6 |
| O22 | Performing transactions by considering ethical values in analysis and reporting. | P.8.2 | 1,6 |
| O23 | To be responsible for making transactions in the field. | P.8.4 | 1,6 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Conducting market research on a global basis |
| 2 | Conducting market research on a global basis |
| 3 | Selection of target markets |
| 4 | Selection of target markets |
| 5 | The process of determining the needs, wants and preferences of customers in target markets |
| 6 | The process of determining the needs, wants and preferences of customers in target markets |
| 7 | Competition intelligence databases |
| 8 | Competition intelligence databases |
| 9 | Web-based live demand lines |
| 10 | Web-based live demand lines |
| 11 | Use of other databases |
| 12 | Use of other databases |
| 13 | Use of various software related to customs clearance and logistics |
| 14 | Use of various software related to customs clearance and logistics |
Textbook or Material
| Resources | Ticari İstihbarat ve Çağdaş İhracatın Stratejisi, Yaman Koç, 2011 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 13 | 3 | 39 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 40 | 40 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 60 | 60 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 139 | ||
| Total Work Load / 30 | 4,63 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P4 | P5 | P8 | P9 | P11 | P15 | P19 |
|---|---|---|---|---|---|---|---|---|---|
| O1 | To be able to have knowledge about the stages necessary for target market analysis. | 2 | - | - | - | - | - | - | - |
| O2 | To learn about databases and to be able to use appropriate databases effectively. | 3 | - | - | - | - | - | - | - |
| O3 | To be able to report the Target Market outputs obtained in line with the demands. | 4 | - | - | - | - | - | - | - |
| O4 | To be able to prepare a strategy related to the field and evaluate the results of the strategy. | 5 | - | - | - | - | - | - | - |
| O5 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | 1 | - | - | - | - | - | - | - |
| O6 | Mastering the terminology related to trade, foreign trade and international trade. | - | 1 | - | - | - | - | - | - |
| O7 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | - | 4 | - | - | - | - | - | - |
| O8 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | - | 5 | - | - | - | - | - | - |
| O9 | Learn about databases, trade intelligence channels, etc. | - | - | 2 | - | - | - | - | - |
| O10 | To be able to draw up-to-date data from appropriate databases within the scope of the subject. | - | - | 1 | - | - | - | - | - |
| O11 | Performing transactions by considering ethical values in analysis and reporting. | - | - | - | 2 | - | - | - | - |
| O12 | To be responsible for making transactions in the field. | - | - | - | 4 | - | - | - | - |
| O13 | To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions. | - | - | - | - | 5 | - | - | - |
| O14 | To be able to follow current developments in the field of software and application. | - | - | - | - | - | 4 | - | - |
| O15 | To be able to understand the importance of the use of information communication technologies in the field of foreign trade. | - | - | - | - | - | 5 | - | - |
| O16 | To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. | - | - | - | - | - | - | 1 | - |
| O17 | Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. | - | - | - | - | - | - | 2 | - |
| O18 | To be able to create a work flow chart for appropriate market identification. | - | - | - | - | - | - | 3 | - |
| O19 | To be able to audit the conformity of the identified markets. | - | - | - | - | - | - | 4 | - |
| O20 | Having the ability to report the outputs achieved. | - | - | - | - | - | - | 5 | - |
| O21 | To be prone to teamwork and to learn the rules of professional ethics. | - | - | - | - | - | - | - | 1 |
| O22 | To be able to perform a sample analysis and do group work. | - | - | - | - | - | - | - | 2 |
| O23 | To be able to use information communication technologies intensively while doing research in the field. | - | - | - | - | - | - | - | 4 |
