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Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
03641201 Competition Information Systems and Business Intelligence 2024 Spring 4 3+0+0 5 5
Course Type Elective
Course Cycle Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites yok
Coordinator -
Instructor(s) Lect. Müşerref ARIK
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Lect. Müşerref ARIK TSMYO-210 [email protected] 7865 Thursday
11.00
Course Content
Research of global markets and selection of target markets, Customers and their demands in international target markets, Web-based live demand lines, E-Commerce related databases and their uses. Software and computer systems related to customs clearance and logistics
Objectives of the Course
The main aim of the course is to teach all sorts of information systems for strategic marketing decisions related to international trade
Contribution of the Course to Field Teaching
Basic Vocational Courses X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P4 It organizes and controls the documents and documentation used in foreign trade. 3
P2 It carries out basic activities in foreign trade and customs clearance procedures. 5
P9 It manages export-import operations, payment methods, and delivery terms in an integrated manner throughout the foreign trade process. 1
P19 They assume responsibility in both individual and team work, and act with an awareness of global and local impacts. 3
P5 They interpret foreign trade legislation and apply it to transaction processes. 2
P11 He/She effectively uses sectoral software and applications related to foreign trade. 2
P15 It uses marketing, e-commerce, and brand management tools in international marketing processes. 5
P 1
P8 It operates in accordance with professional ethics and quality standards. 2
P 2
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. P.4.4 1
O2 To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. P.4.5 1
O3 Mastering the terminology related to trade, foreign trade and international trade. P.4.1 1
O4 To be able to have knowledge about the stages necessary for target market analysis. P.2.2 1,6
O5 To learn about databases and to be able to use appropriate databases effectively. P.2.3 1,6
O6 To be able to report the Target Market outputs obtained in line with the demands. P.2.4 1,6
O7 To be able to prepare a strategy related to the field and evaluate the results of the strategy. P.2.5 1,6
O8 To be able to conduct and implement effective research in the formulation of plans and policies for the field. P.2.7 1,6
O9 To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions. P.9.6 1
O10 To be able to use information communication technologies intensively while doing research in the field. P.19.4 1,6
O11 To be able to perform a sample analysis and do group work. P.19.2 1,6
O12 To be prone to teamwork and to learn the rules of professional ethics. P.19.1 1,6
O13 To be able to draw up-to-date data from appropriate databases within the scope of the subject. P.5.3 1,6
O14 Learn about databases, trade intelligence channels, etc. P.5.2 1,6
O15 To be able to follow current developments in the field of software and application. P.11.4 1,6
O16 To be able to understand the importance of the use of information communication technologies in the field of foreign trade. P.11.5 1,6
O17 Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. P.15.2 1
O18 To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. P.15.1 1
O19 To be able to create a work flow chart for appropriate market identification. P.15.3 1
O20 To be able to audit the conformity of the identified markets. P.15.4 1
O21 Having the ability to report the outputs achieved. P.15.5 1,6
O22 Performing transactions by considering ethical values in analysis and reporting. P.8.2 1,6
O23 To be responsible for making transactions in the field. P.8.4 1,6
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Conducting market research on a global basis
2 Conducting market research on a global basis
3 Selection of target markets
4 Selection of target markets
5 The process of determining the needs, wants and preferences of customers in target markets
6 The process of determining the needs, wants and preferences of customers in target markets
7 Competition intelligence databases
8 Competition intelligence databases
9 Web-based live demand lines
10 Web-based live demand lines
11 Use of other databases
12 Use of other databases
13 Use of various software related to customs clearance and logistics
14 Use of various software related to customs clearance and logistics
Textbook or Material
Resources Ticari İstihbarat ve Çağdaş İhracatın Stratejisi, Yaman Koç, 2011
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Quiz - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 13 3 39
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 1 40 40
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 60 60
Other 0 0 0
Total Work Load: 139
Total Work Load / 30 4,63
Course ECTS Credits: 5
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P2 P4 P5 P8 P9 P11 P15 P19
O1 To be able to have knowledge about the stages necessary for target market analysis. 2 - - - - - - -
O2 To learn about databases and to be able to use appropriate databases effectively. 3 - - - - - - -
O3 To be able to report the Target Market outputs obtained in line with the demands. 4 - - - - - - -
O4 To be able to prepare a strategy related to the field and evaluate the results of the strategy. 5 - - - - - - -
O5 To be able to conduct and implement effective research in the formulation of plans and policies for the field. 1 - - - - - - -
O6 Mastering the terminology related to trade, foreign trade and international trade. - 1 - - - - - -
O7 To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. - 4 - - - - - -
O8 To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. - 5 - - - - - -
O9 Learn about databases, trade intelligence channels, etc. - - 2 - - - - -
O10 To be able to draw up-to-date data from appropriate databases within the scope of the subject. - - 1 - - - - -
O11 Performing transactions by considering ethical values in analysis and reporting. - - - 2 - - - -
O12 To be responsible for making transactions in the field. - - - 4 - - - -
O13 To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions. - - - - 5 - - -
O14 To be able to follow current developments in the field of software and application. - - - - - 4 - -
O15 To be able to understand the importance of the use of information communication technologies in the field of foreign trade. - - - - - 5 - -
O16 To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. - - - - - - 1 -
O17 Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. - - - - - - 2 -
O18 To be able to create a work flow chart for appropriate market identification. - - - - - - 3 -
O19 To be able to audit the conformity of the identified markets. - - - - - - 4 -
O20 Having the ability to report the outputs achieved. - - - - - - 5 -
O21 To be prone to teamwork and to learn the rules of professional ethics. - - - - - - - 1
O22 To be able to perform a sample analysis and do group work. - - - - - - - 2
O23 To be able to use information communication technologies intensively while doing research in the field. - - - - - - - 4