Foreign trade
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03640206 | E-Commerce | 2 | Spring | 4 | 3+0+0 | 3 | 3 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | Theoretically, it is reinforced with case studies. |
| Mode of Delivery | Face to Face |
| Prerequisites | yok |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Yasemin SAVAŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Yasemin SAVAŞ | TSMYO-T210 | [email protected] | 7313 | Thursday 09:00 |
Course Content
Developments in Marketing Approach and Electronic Marketing Basic Internet Concepts Working Principles of the Internet Electronic Commerce Infrastructure and Infrastructure Elements Developments in Electronic Commerce, WEB Page Development Process E-Business models, Digital marketing applications Consumer Behavior in Electronic Environment, Marketing in Social Media
Objectives of the Course
Investigating the dynamics of online environment in terms of strategies, trends, tools and business models. To develop the ability to quickly and effectively research Internet companies and strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | X |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Ability to work in coordination with different disciplines and cultures | 5 |
| P5 | Ability to plan and manage individual studies related to foreign trade and take responsibility in group studies. | 5 |
| P10 | Ability to act with moral values and professional responsibility awareness | 5 |
| P11 | Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities of these consequences on oneself and other actors in the field. | 4 |
| P12 | Ability to have strategic management skills to make suggestions on issues such as purpose, target, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization he/she works for, and to make medium and long-term plans related to these suggestions. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | P.1.4 | |
| O2 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | P.1.5 | |
| O3 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | P.2.1 | |
| O4 | To find the difference between different disciplines | P.4.1 | |
| O5 | Interpret the concept of lifelong learning. | P.4.2 | |
| O6 | To be able to organise cooperation with different disciplines. | P.4.4 | |
| O7 | To be able to explain the issues related to lifelong learning. | P.4.5 | |
| O8 | To be able to design innovative applications of current approaches. | P.4.6 | |
| O9 | To be able to use information communication technologies intensively while doing research in the field. | P.5.4 | |
| O10 | To be able to perform a sample analysis and do group work. | P.5.2 | |
| O11 | To be able to perform a sample analysis and make a presentation. | P.5.3 | |
| O12 | To be prone to teamwork and to learn the rules of professional ethics. | P.5.1 | |
| O13 | To be able to follow current developments in the field of software and application. | P.7.4 | |
| O14 | To be able to have knowledge about universal expressions of basic concepts. | P.9.1 | |
| O15 | To be able to apply the information obtained in the light of moral values. | P.10.1 | |
| O16 | Performing transactions by considering ethical values in analysis and reporting. | P.10.2 | |
| O17 | Operating in accordance with the requirements of the profession. | P.10.3 | |
| O18 | To be responsible for making transactions in the field. | P.10.4 | |
| O19 | To be able to take responsibility for the outputs of every information learned and every analysis made. | P.11.1 | |
| O20 | It avoids transactions that are harmful to society and other businesses and producing information that will mislead the public, and provides impartial information by avoiding conflicts of interest. | P.11.4 | |
| O21 | To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training. | P.12.1 | |
| O22 | Communicate with and contribute to research in the field of business management and provide accurate information to interested parties, providing information only to persons and organizations designated by law. | P.13.3 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to E-Commerce |
| 2 | E-Commerce Infrastructure: The Internet, Web and Mobile Platform |
| 3 | Business Models for E-Commerce |
| 4 | E-Commerce Retailing and Services |
| 5 | E-Commerce Retailing and Services |
| 6 | B2B E-commerce |
| 7 | Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps |
| 8 | E-Commerce Security & Payment Systems |
| 9 | E-Commerce Marketing |
| 10 | Ethics, Law on E-Commerce |
| 11 | Social Networks and Communities |
| 12 | The Future of E-commerce |
| 13 | Assignment Presentations |
| 14 | Assignment Presentations |
Textbook or Material
| Resources | Laudon & Travor, E-Commerce 2013, Global Edition, 9/e |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 110 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 102 | ||
| Total Work Load / 30 | 3,40 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P2 | P4 | P5 | P7 | P9 | P10 | P11 | P12 | P13 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| O1 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | 5 | - | - | - | - | - | - | - | - | - |
| O2 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | - | - | - | - | - | - | - | - | - | - |
| O3 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | - | - | - | - | - | - | - | - | - | - |
| O4 | To find the difference between different disciplines | - | - | - | - | - | - | - | - | - | - |
| O5 | Interpret the concept of lifelong learning. | - | - | - | - | - | - | - | - | - | - |
| O6 | To be able to organise cooperation with different disciplines. | - | - | - | - | - | - | - | - | - | - |
| O7 | To be able to explain the issues related to lifelong learning. | - | - | - | - | - | - | - | - | - | - |
| O8 | To be able to design innovative applications of current approaches. | - | - | - | - | - | - | - | - | - | - |
| O9 | To be prone to teamwork and to learn the rules of professional ethics. | - | - | - | - | - | - | - | - | - | - |
| O10 | To be able to perform a sample analysis and do group work. | - | - | - | - | - | - | - | - | - | - |
| O11 | To be able to perform a sample analysis and make a presentation. | - | - | - | - | - | - | - | - | - | - |
| O12 | To be able to use information communication technologies intensively while doing research in the field. | - | - | - | - | - | - | - | - | - | - |
| O13 | To be able to follow current developments in the field of software and application. | - | - | - | - | - | - | - | - | - | - |
| O14 | To be able to have knowledge about universal expressions of basic concepts. | - | - | - | - | - | - | - | - | - | - |
| O15 | To be able to apply the information obtained in the light of moral values. | - | - | - | - | - | - | - | - | - | - |
| O16 | Performing transactions by considering ethical values in analysis and reporting. | - | - | - | - | - | - | - | - | - | - |
| O17 | Operating in accordance with the requirements of the profession. | - | - | - | - | - | - | - | - | - | - |
| O18 | To be responsible for making transactions in the field. | - | - | - | - | - | - | - | - | - | - |
| O19 | To be able to take responsibility for the outputs of every information learned and every analysis made. | - | - | - | - | - | - | - | - | - | - |
| O20 | It avoids transactions that are harmful to society and other businesses and producing information that will mislead the public, and provides impartial information by avoiding conflicts of interest. | - | - | - | - | - | - | - | - | - | - |
| O21 | To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training. | - | - | - | - | - | - | - | - | - | - |
| O22 | Communicate with and contribute to research in the field of business management and provide accurate information to interested parties, providing information only to persons and organizations designated by law. | - | - | - | - | - | - | - | - | - | - |