Foreign trade
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03640206 | E-Commerce | 2025 | Spring | 4 | 3+0+0 | 3 | 3 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | Theoretically, it is reinforced with case studies. |
| Mode of Delivery | Face to Face |
| Prerequisites | yok |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Yasemin SAVAŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Yasemin SAVAŞ | TSMYO-T210 | [email protected] | 7313 | Thursday 09:00 |
Course Content
Developments in Marketing Approach and Electronic Marketing Basic Internet Concepts Working Principles of the Internet Electronic Commerce Infrastructure and Infrastructure Elements Developments in Electronic Commerce, WEB Page Development Process E-Business models, Digital marketing applications Consumer Behavior in Electronic Environment, Marketing in Social Media
Objectives of the Course
Investigating the dynamics of online environment in terms of strategies, trends, tools and business models. To develop the ability to quickly and effectively research Internet companies and strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | X |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P18 | With a lifelong learning mindset, they follow developments in their field and are open to digital transformation and innovation. | 4 |
| P19 | They assume responsibility in both individual and team work, and act with an awareness of global and local impacts. | 4 |
| P15 | It uses marketing, e-commerce, and brand management tools in international marketing processes. | 5 |
| P8 | It operates in accordance with professional ethics and quality standards. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | P.18.3 | |
| O2 | Adapts to teamwork in the workplace, assumes professional responsibilities, and reports on practical experience. | P.19.1 | |
| O3 | By analyzing market research data, they propose marketing solutions to business problems. | P.15.5 | |
| O4 | Adapts to teamwork in the workplace and takes on professional responsibilities. | P.8.1 | |
| O5 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | P.8.2 | |
| O6 | In business communication, they engage in written and verbal communication while taking into account professional courtesy, transparency, and adherence to procedures. | P.8.4 | |
| O7 | Understands basic professional texts, business documents, and short business correspondence. | P.4.6 | |
| O8 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | P.15.6 | |
| O9 | Accurately calculates costs, prices, discounts, profit and loss, and exchange rates. | P.1.6 | |
| O10 | By analyzing market research data, they propose marketing solutions to business problems. | P.6.6 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | The definition of e-commerce, its differences from traditional commerce, its historical development, and the concept of the digital economy are explained. |
| 2 | B2B, B2C, C2C, B2G, and C2B models; revenue models (commission, subscription, advertising, freemium) are explained individually. |
| 3 | The concepts of the internet, web technologies, server/hosting, domain names, mobile commerce (m-commerce), and cloud computing are explained. |
| 4 | Ready-made infrastructures and marketplaces, website design, user experience (UX/UI), and product catalog management are covered. |
| 5 | Virtual POS, credit/debit cards, digital wallets, crypto payments, and payment security are discussed. |
| 6 | SSL, encryption, personal data protection (KVKK), distance selling contracts, and consumer rights are explained. |
| 7 | SEO/SEM, social media marketing, email marketing, content marketing, influencer marketing are discussed. |
| 8 | exam week |
| 9 | This explains how to use seller panels on domestic and international marketplaces (Trendyol, Hepsiburada, Amazon, eBay, Alibaba). |
| 10 | Logistics in e-commerce: shipping/distribution, warehouse management, dropshipping, reverse logistics (return management) |
| 11 | International e-commerce processes, micro-exports, electronic customs declarations (ETGB), customs procedures, currency and payment differences. |
| 12 | E-export support, exporting through digital marketplaces, international market entry strategies. |
| 13 | CRM systems, customer loyalty, e-commerce data analysis, conversion rate, and Google Analytics are discussed. |
| 14 | A general overview of all topics is conducted. The market research proceeds using Excel files. |
Textbook or Material
| Resources | Laudon & Travor, E-Commerce 2013, Global Edition, 9/e |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 110 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 102 | ||
| Total Work Load / 30 | 3,40 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P6 | P8 | P15 | P18 | P19 |
|---|---|---|---|---|---|---|---|---|
| O1 | Accurately calculates costs, prices, discounts, profit and loss, and exchange rates. | 3 | - | - | - | - | - | - |
| O2 | Understands basic professional texts, business documents, and short business correspondence. | - | 3 | - | - | - | - | - |
| O3 | By analyzing market research data, they propose marketing solutions to business problems. | - | - | 4 | 2 | 5 | - | - |
| O4 | Adapts to teamwork in the workplace and takes on professional responsibilities. | - | - | - | - | - | - | - |
| O5 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | - | - | 5 | - | - | - | - |
| O6 | In business communication, they engage in written and verbal communication while taking into account professional courtesy, transparency, and adherence to procedures. | - | - | - | - | - | 4 | - |
| O7 | By analyzing market research data, they propose marketing solutions to business problems. | - | - | - | - | 5 | - | - |
| O8 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | - | - | 4 | - | - | - | - |
| O9 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | - | - | 4 | - | - | - | - |
| O10 | Adapts to teamwork in the workplace, assumes professional responsibilities, and reports on practical experience. | - | - | - | - | - | - | 3 |