Foreign trade
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03640206 | E-Commerce | 2024 | Spring | 4 | 3+0+0 | 3 | 3 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | Theoretically, it is reinforced with case studies. |
| Mode of Delivery | Face to Face |
| Prerequisites | yok |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Yasemin SAVAŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Yasemin SAVAŞ | TSMYO-T210 | [email protected] | 7313 | Thursday 09:00 |
Course Content
Developments in Marketing Approach and Electronic Marketing Basic Internet Concepts Working Principles of the Internet Electronic Commerce Infrastructure and Infrastructure Elements Developments in Electronic Commerce, WEB Page Development Process E-Business models, Digital marketing applications Consumer Behavior in Electronic Environment, Marketing in Social Media
Objectives of the Course
Investigating the dynamics of online environment in terms of strategies, trends, tools and business models. To develop the ability to quickly and effectively research Internet companies and strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | X |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P18 | With a lifelong learning mindset, they follow developments in their field and are open to digital transformation and innovation. | 5 |
| P19 | They assume responsibility in both individual and team work, and act with an awareness of global and local impacts. | 5 |
| P8 | It operates in accordance with professional ethics and quality standards. | 5 |
| P | 4 | |
| P | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | P.4.4 | |
| O2 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | P.4.5 | |
| O3 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | P.2.7 | |
| O4 | To find the difference between different disciplines | P.18.1 | |
| O5 | Interpret the concept of lifelong learning. | P.18.2 | |
| O6 | To be able to organise cooperation with different disciplines. | P.18.4 | |
| O7 | To be able to explain the issues related to lifelong learning. | P.18.5 | |
| O8 | To be able to design innovative applications of current approaches. | P.18.6 | |
| O9 | To be able to use information communication technologies intensively while doing research in the field. | P.19.4 | |
| O10 | To be able to perform a sample analysis and do group work. | P.19.2 | |
| O11 | To be able to perform a sample analysis and make a presentation. | P.19.3 | |
| O12 | To be prone to teamwork and to learn the rules of professional ethics. | P.19.1 | |
| O13 | To be able to follow current developments in the field of software and application. | P.11.4 | |
| O14 | To be able to apply the information obtained in the light of moral values. | P.8.1 | |
| O15 | Performing transactions by considering ethical values in analysis and reporting. | P.8.2 | |
| O16 | Operating in accordance with the requirements of the profession. | P.8.3 | |
| O17 | To be responsible for making transactions in the field. | P.8.4 | |
| O18 | Communicate with and contribute to research in the field of business management and provide accurate information to interested parties, providing information only to persons and organizations designated by law. | P.14.3 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to E-Commerce |
| 2 | E-Commerce Infrastructure: The Internet, Web and Mobile Platform |
| 3 | Business Models for E-Commerce |
| 4 | E-Commerce Retailing and Services |
| 5 | E-Commerce Retailing and Services |
| 6 | B2B E-commerce |
| 7 | Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps |
| 8 | E-Commerce Security & Payment Systems |
| 9 | E-Commerce Marketing |
| 10 | Ethics, Law on E-Commerce |
| 11 | Social Networks and Communities |
| 12 | The Future of E-commerce |
| 13 | Assignment Presentations |
| 14 | Assignment Presentations |
Textbook or Material
| Resources | Laudon & Travor, E-Commerce 2013, Global Edition, 9/e |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | 1 | 10 (%) |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 110 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 102 | ||
| Total Work Load / 30 | 3,40 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P4 | P8 | P11 | P14 | P18 | P19 |
|---|---|---|---|---|---|---|---|---|
| O1 | To be able to conduct and implement effective research in the formulation of plans and policies for the field. | - | - | - | - | - | - | - |
| O2 | To be able to convey their knowledge and opinions in writing and verbally on issues related to their field. | - | 5 | - | - | - | - | - |
| O3 | To be able to evaluate the knowledge and skills acquired in the field with a critical understanding. | - | - | - | - | - | - | - |
| O4 | To be able to apply the information obtained in the light of moral values. | - | - | - | - | - | - | - |
| O5 | Performing transactions by considering ethical values in analysis and reporting. | - | - | - | - | - | - | - |
| O6 | Operating in accordance with the requirements of the profession. | - | - | - | - | - | - | - |
| O7 | To be responsible for making transactions in the field. | - | - | - | - | - | - | - |
| O8 | To be able to follow current developments in the field of software and application. | - | - | - | - | - | - | - |
| O9 | Communicate with and contribute to research in the field of business management and provide accurate information to interested parties, providing information only to persons and organizations designated by law. | - | - | - | - | - | - | - |
| O10 | To find the difference between different disciplines | - | - | - | - | - | - | - |
| O11 | Interpret the concept of lifelong learning. | - | - | - | - | - | - | - |
| O12 | To be able to organise cooperation with different disciplines. | - | - | - | - | - | - | - |
| O13 | To be able to explain the issues related to lifelong learning. | - | - | - | - | - | - | - |
| O14 | To be able to design innovative applications of current approaches. | - | - | - | - | - | - | - |
| O15 | To be prone to teamwork and to learn the rules of professional ethics. | - | - | - | - | - | - | - |
| O16 | To be able to perform a sample analysis and do group work. | - | - | - | - | - | - | - |
| O17 | To be able to perform a sample analysis and make a presentation. | - | - | - | - | - | - | - |
| O18 | To be able to use information communication technologies intensively while doing research in the field. | - | - | - | - | - | - | - |