Foreign trade

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
03620105	Marketing	1	Spring	2	3+0+0	6	6

Course Type	Compulsory
Course Cycle	Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language	Turkish
Methods and Techniques	The theoretical aspects are reinforced with case studies.
Mode of Delivery	Face to Face
Prerequisites	There are no prerequisites other than course registration criteria.
Coordinator	-
Instructor(s)	Asst. Prof. Muhammet Mustafa AKKAN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Asst. Prof. Muhammet Mustafa AKKAN	T-210	[email protected]	7867	Monday 11.00

Basic Vocational Courses	X
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have current, theoretical and practical knowledge about foreign trade and to be able to use them in an academic and professional context.	4
P2	In the field of Foreign Trade; Ability to convey the findings in written and oral form by carrying out scientific research including problem identification, data collection, analysis and reporting processes.	5
P3	Following and evaluating the factors and activities in foreign trade processes, their relationships and interactions with each other and with factors and activities in other systems.	4
P4	Ability to work in coordination with different disciplines and cultures	5
P5	Ability to plan and manage individual studies related to foreign trade and take responsibility in group studies.	3
P6	Ability to follow theoretical and practical developments in matters related to foreign trade and update their knowledge and skills on these issues.	4
P7	Ability to access different information sources and perform quantitative and qualitative analyzes by using software related to foreign trade.	3
P8	To have the competence to conduct market and marketing research	5
P9	Following developments in the field of foreign trade in Turkish and English	4
P10	Ability to act with moral values and professional responsibility awareness	5
P11	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities of these consequences on oneself and other actors in the field.	5
P12	Ability to have strategic management skills to make suggestions on issues such as purpose, target, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization he/she works for, and to make medium and long-term plans related to these suggestions.	5
P13	To be able to apply international finance and accounting knowledge to business life.	1

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	To be able to convey their knowledge and opinions in writing and verbally on issues related to their field.	P.1.4
O2	To be able to evaluate the knowledge and skills acquired in the field with a critical understanding.	P.1.5
O3	To be able to express the concepts of foreign trade theoretically.	P.1.3
O4	To be able to comprehend and use the basic components of foreign trade.	P.1.2
O5	Mastering the terminology related to trade, foreign trade and international trade.	P.1.1
O6	To be able to have knowledge about the stages necessary for target market analysis.	P.2.2
O7	To be able to prepare a strategy related to the field and evaluate the results of the strategy.	P.2.5
O8	To be able to conduct and implement effective research in the formulation of plans and policies for the field.	P.2.1
O9	To find the difference between different disciplines	P.3.4
O10	To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions.	P.3.6
O11	To find the difference between different disciplines	P.4.1
O12	Interpret the concept of lifelong learning.	P.4.2
O13	To be able to organise cooperation with different disciplines.	P.4.4
O14	To be able to explain the issues related to lifelong learning.	P.4.5
O15	To be able to design innovative applications of current approaches.	P.4.6
O16	To be able to use information communication technologies intensively while doing research in the field.	P.5.4
O17	To be prone to teamwork and to learn the rules of professional ethics.	P.5.1
O18	To be able to draw up-to-date data from appropriate databases within the scope of the subject.	P.6.1
O19	Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements.	P.8.2
O20	To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them.	P.8.1
O21	To be able to create a work flow chart for appropriate market identification.	P.8.3
O22	To be able to audit the conformity of the identified markets.	P.8.4
O23	Having the ability to report the outputs achieved.	P.8.5
O24	To be able to communicate orally and in writing in the language of study, to have at least one foreign language knowledge	P.9.2
O25	To be able to have knowledge about universal expressions of basic concepts.	P.9.1
O26	English and Turkish language proficiency to create report templates in accordance with the requested language.	P.9.3
O27	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in foreign trade processes	P.9.4
O28	To be able to apply the information obtained in the light of moral values.	P.10.1
O29	Performing transactions by considering ethical values in analysis and reporting.	P.10.2
O30	Operating in accordance with the requirements of the profession.	P.10.3
O31	To be responsible for making transactions in the field.	P.10.4
O32	To be able to take responsibility for the outputs of every information learned and every analysis made.	P.11.1
O33	Do not ignore the directive nature of subjective evaluations made in the light of the analysis.	P.11.2
O34	To be able to take responsibility for reports constructed in the light of analysis and interpretation.	P.11.3
O35	It avoids transactions that are harmful to society and other businesses and producing information that will mislead the public, and provides impartial information by avoiding conflicts of interest.	P.11.4
O36	To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training.	P.12.1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Defining Marketing and Marketing Process
2	Designing a Customer Value Driven Marketing Strategy
3	Preparing an Integrated Marketing Plan and Program
4	Marketing Strategy and Marketing Mix
5	Analyzing the Marketing Environment
6	Marketing Information Management for Customer Insight
7	Marketing Research
8	Consumer Markets and Buying Behavior
9	Industrial Markets and Buying Behavior
10	Pricing Strategies
11	Marketing Channels and Customer Value Distribution
12	Advertising and Public Relations
13	Creating Competitive Advantage
14	Global Markets

Resources

Principle of Marketing

In-Term Studies	Quantity	Percentage
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Quiz	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	2	28
Midterms	1	30	30
Quiz	0	0	0
Homework	3	8	24
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	70	70
Other	0	0	0
Total Work Load:			194
Total Work Load / 30			6,47
Course ECTS Credits:			6

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P2	P3	P4	P5	P6	P8	P9	P10	P11	P12
O1	Mastering the terminology related to trade, foreign trade and international trade.	4	-	-	-	-	-	-	-	-	-	-
O2	To be able to comprehend and use the basic components of foreign trade.	5	-	-	-	-	-	-	-	-	-	-
O3	To be able to express the concepts of foreign trade theoretically.	5	-	-	-	-	-	-	-	-	-	-
O4	To be able to convey their knowledge and opinions in writing and verbally on issues related to their field.	-	-	-	-	-	-	-	-	-	-	-
O5	To be able to evaluate the knowledge and skills acquired in the field with a critical understanding.	5	-	-	-	-	-	-	-	-	-	-
O6	To be able to conduct and implement effective research in the formulation of plans and policies for the field.	-	-	-	-	-	-	-	-	-	-	-
O7	To be able to have knowledge about the stages necessary for target market analysis.	-	-	-	-	-	-	-	-	-	-	-
O8	To be able to prepare a strategy related to the field and evaluate the results of the strategy.	-	-	-	-	-	-	-	-	-	-	-
O9	To find the difference between different disciplines	-	-	-	-	-	-	-	-	-	-	-
O10	To be able to conduct market research from the perspective of exporters and importers and to determine the appropriate conditions.	-	-	-	-	-	-	-	-	-	-	-
O11	To find the difference between different disciplines	-	-	-	-	-	-	-	-	-	-	-
O12	Interpret the concept of lifelong learning.	-	-	-	-	-	-	-	-	-	-	-
O13	To be able to organise cooperation with different disciplines.	-	-	-	-	-	-	-	-	-	-	-
O14	To be able to explain the issues related to lifelong learning.	-	-	-	-	-	-	-	-	-	-	-
O15	To be able to design innovative applications of current approaches.	-	-	-	-	-	-	-	-	-	-	-
O16	To be prone to teamwork and to learn the rules of professional ethics.	-	-	-	-	-	-	-	-	-	-	-
O17	To be able to use information communication technologies intensively while doing research in the field.	-	-	-	-	-	-	-	-	-	-	-
O18	To be able to draw up-to-date data from appropriate databases within the scope of the subject.	-	-	-	-	-	-	-	-	-	-	-
O19	To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them.	-	-	-	-	-	-	-	-	-	-	-
O20	Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements.	-	-	-	-	-	-	-	-	-	-	-
O21	To be able to create a work flow chart for appropriate market identification.	-	-	-	-	-	-	-	-	-	-	-
O22	To be able to audit the conformity of the identified markets.	-	-	-	-	-	-	-	-	-	-	-
O23	Having the ability to report the outputs achieved.	-	-	-	-	-	-	-	-	-	-	-
O24	To be able to have knowledge about universal expressions of basic concepts.	-	-	-	-	-	-	-	-	-	-	-
O25	To be able to communicate orally and in writing in the language of study, to have at least one foreign language knowledge	-	-	-	-	-	-	-	-	-	-	-
O26	English and Turkish language proficiency to create report templates in accordance with the requested language.	-	-	-	-	-	-	-	-	-	-	-
O27	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in foreign trade processes	-	-	-	-	-	-	-	-	-	-	-
O28	To be able to apply the information obtained in the light of moral values.	-	-	-	-	-	-	-	-	-	-	-
O29	Performing transactions by considering ethical values in analysis and reporting.	-	-	-	-	-	-	-	-	-	-	-
O30	Operating in accordance with the requirements of the profession.	-	-	-	-	-	-	-	-	-	-	-
O31	To be responsible for making transactions in the field.	-	-	-	-	-	-	-	-	-	-	-
O32	To be able to take responsibility for the outputs of every information learned and every analysis made.	-	-	-	-	-	-	-	-	-	-	-
O33	Do not ignore the directive nature of subjective evaluations made in the light of the analysis.	-	-	-	-	-	-	-	-	-	-	-
O34	To be able to take responsibility for reports constructed in the light of analysis and interpretation.	-	-	-	-	-	-	-	-	-	-	-
O35	It avoids transactions that are harmful to society and other businesses and producing information that will mislead the public, and provides impartial information by avoiding conflicts of interest.	-	-	-	-	-	-	-	-	-	-	-
O36	To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training.	-	-	-	-	-	-	-	-	-	-	-