Foreign trade
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03620105 | Marketing | 2025 | Spring | 2 | 3+0+0 | 6 | 6 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | The theoretical aspects are reinforced with case studies. |
| Mode of Delivery | Face to Face |
| Prerequisites | There are no prerequisites other than course registration criteria. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Muhammet Mustafa AKKAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Muhammet Mustafa AKKAN | C-131 | [email protected] | 7867 | Monday 11.00 |
Course Content
This course covers the basic concepts of the marketing process, macro and micro factors, consumer behavior, types of marketing, target audience and positioning, purchasing decisions, and new trends in the field of marketing.
Objectives of the Course
The purpose of the course is to teach students the concepts and theories related to modern marketing activities and, in doing so, to highlight the role and contribution of marketing to a company's success.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P18 | With a lifelong learning mindset, they follow developments in their field and are open to digital transformation and innovation. | 3 |
| P15 | It uses marketing, e-commerce, and brand management tools in international marketing processes. | 5 |
| P8 | It operates in accordance with professional ethics and quality standards. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | By analyzing the factors that influence consumer behavior, it develops market segmentation, targeting, differentiation, and positioning strategies. | P.15.3 | 1 |
| O2 | It integrates the elements of the marketing mix within a strategic framework. | P.15.4 | 1 |
| O3 | By analyzing market research data, they propose marketing solutions to business problems. | P.15.5 | 1 |
| O4 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | P.15.6 | 1 |
| O5 | It defines the fundamental concepts, philosophy, and modern marketing approach. | P.15.1 | 1 |
| O6 | It analyzes value creation processes for consumers and develops sustainable brand management strategies. | P.15.2 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Course Introduction and Introduction to the Marketing Process |
| 2 | Designing a Customer Value Driven Marketing Strategy |
| 3 | Preparing an Integrated Marketing Plan and Program |
| 4 | Marketing Strategy and Marketing Mix |
| 5 | Analyzing the Marketing Environment |
| 6 | Marketing Information Management for Customer Insight |
| 7 | Marketing Research |
| 8 | Consumer Markets and Buying Behavior |
| 9 | Industrial Markets and Buying Behavior |
| 10 | Pricing Strategies |
| 11 | Marketing Channels and Customer Value Distribution |
| 12 | Advertising and Public Relations |
| 13 | Creating Competitive Advantage |
| 14 | Global Markets |
Textbook or Material
| Resources | Principle of Marketing |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 3 | 8 | 24 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 70 | 70 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 194 | ||
| Total Work Load / 30 | 6,47 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P15 |
|---|---|---|
| O1 | It defines the fundamental concepts, philosophy, and modern marketing approach. | 5 |
| O2 | It analyzes value creation processes for consumers and develops sustainable brand management strategies. | 4 |
| O3 | By analyzing the factors that influence consumer behavior, it develops market segmentation, targeting, differentiation, and positioning strategies. | 4 |
| O4 | It integrates the elements of the marketing mix within a strategic framework. | 5 |
| O5 | By analyzing market research data, they propose marketing solutions to business problems. | 4 |
| O6 | It evaluates digital marketing trends and current issues in marketing ethics from a critical perspective. | 3 |