Foreign trade
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
Trade and Industry Vocational School
Programme of Foreign trade
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03620105 | Marketing | 1 | Spring | 2 | 3+0+0 | 6 | 6 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | The theoretical aspects are reinforced with case studies. |
| Mode of Delivery | Face to Face |
| Prerequisites | There are no prerequisites other than course registration criteria. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Muhammet Mustafa AKKAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Muhammet Mustafa AKKAN | T-210 | [email protected] | 7867 | Monday 11.00 |
Course Content
Defining marketing and marketing process, macro and micro factors, types of marketing, planning, market segmentation, target audience and positioning, consumer behavior, purchase decision, product policy, price policy, distribution policy, promotion policy, new trends in marketing, applications.
Objectives of the Course
The aim of the course is to teach students about the concepts and theories for modern marketing activities and thus to reveal the role and contribution of marketing in the success of the company.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | To have current, theoretical and practical knowledge about foreign trade and to be able to use them in an academic and professional context. | 4 |
| P2 | In the field of Foreign Trade; Ability to convey the findings in written and oral form by carrying out scientific research including problem identification, data collection, analysis and reporting processes. | 2 |
| P8 | To have the competence to conduct market and marketing research | 3 |
| P12 | Ability to have strategic management skills to make suggestions on issues such as purpose, target, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization he/she works for, and to make medium and long-term plans related to these suggestions. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to comprehend and use the basic components of foreign trade. | P.1.2 | 1 |
| O2 | Mastering the terminology related to trade, foreign trade and international trade. | P.1.1 | 1 |
| O3 | To be able to have knowledge about the stages necessary for target market analysis. | P.2.2 | 1 |
| O4 | Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. | P.8.2 | 1 |
| O5 | To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. | P.8.1 | 1 |
| O6 | To be able to create a work flow chart for appropriate market identification. | P.8.3 | 1 |
| O7 | To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training. | P.12.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Defining Marketing and Marketing Process |
| 2 | Designing a Customer Value Driven Marketing Strategy |
| 3 | Preparing an Integrated Marketing Plan and Program |
| 4 | Marketing Strategy and Marketing Mix |
| 5 | Analyzing the Marketing Environment |
| 6 | Marketing Information Management for Customer Insight |
| 7 | Marketing Research |
| 8 | Consumer Markets and Buying Behavior |
| 9 | Industrial Markets and Buying Behavior |
| 10 | Pricing Strategies |
| 11 | Marketing Channels and Customer Value Distribution |
| 12 | Advertising and Public Relations |
| 13 | Creating Competitive Advantage |
| 14 | Global Markets |
Textbook or Material
| Resources | Principle of Marketing |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Quiz | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 3 | 8 | 24 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 70 | 70 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 194 | ||
| Total Work Load / 30 | 6,47 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P2 | P8 | P12 |
|---|---|---|---|---|---|
| O1 | Mastering the terminology related to trade, foreign trade and international trade. | 4 | - | - | - |
| O2 | To be able to comprehend and use the basic components of foreign trade. | 4 | - | - | - |
| O3 | To be able to have knowledge about the stages necessary for target market analysis. | - | - | 3 | - |
| O4 | To have sufficient knowledge about marketing, marketing mix concept, marketing planning, marketing research, target market selection, positioning, modern marketing methods, customer value etc. and to be able to use them. | - | - | 4 | - |
| O5 | Recognizing internal and external actors in the field of marketing, analyzing the environment and improving communication with relevant elements. | - | - | 4 | - |
| O6 | To be able to create a work flow chart for appropriate market identification. | - | - | 2 | - |
| O7 | To be able to comply with the requirements demanded during the practical application of the knowledge acquired in the training. | - | - | - | 3 |