Civil Aviation Cabin Services

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
03931008	Airline Marketing	2	Autumn	3	3+0+0	5	5

Course Type	Elective
Course Cycle	Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Lect. Ayça MEZDE
Instructor Assistant(s)	Lect. Ayça MEZDE

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	To have the ability to communicate effectively verbally and in writing in the native language and at least one foreign language; to be able to effectively apply information and communication technologies in flight operations by using communication competencies in passenger relations, crisis management and team coordination within the scope of civil aviation cabin services.	1
P2	To be able to master the main issues, theories, terminology and applications related to civil aviation cabin services.	2
P3	Ability to analyze the service models, operational processes and organizational structures of national and international airline companies; to follow current developments in the field of civil aviation cabin services and to integrate these innovations into flight services and passenger satisfaction processes.	1
P4	To be able to act in accordance with the legal framework in cabin service operations and to apply the safety, responsibility and ethical standards of the sector by being competent in the national and international legal rules, legislation and regulations regulating the civil aviation sector.	1
P5	Nationally and internationally; to be knowledgeable about aircraft, aviation logistics, air cargo, tourism.	1
P6	To be able to carry out civil aviation cabin services processes in accordance with legal regulations by being competent in the Turkish Civil Aviation Law and international civil aviation legislation.	1
P7	To be able to master basic practices such as first aid, announcement, catering and diction techniques within the scope of civil aviation cabin services and to use these skills effectively to ensure passenger satisfaction and safety during the flight.	1

Week	Topics
1	Learning the airline marketing processes
2	Learning the airline marketing processes
3	Learning the airline marketing processes
4	Learning the airline marketing processes
5	Learning the airline marketing processes

Resources

Airline Marketing Book

In-Term Studies	Quantity	Percentage
Attendance	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	2	28
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	0	0	0
Midterms	1	40	40
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	60	60
Other	0	0	0
Total Work Load:			128
Total Work Load / 30			4,27
Course ECTS Credits:			4