Psychology

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
03171030	Consumer Psychology	4	Autumn	7	3+0+0	3	5

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	Assoc. Prof. Nihan TOMRİS KÜÇÜN
Instructor(s)	Assoc. Prof. Nihan TOMRİS KÜÇÜN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Nihan TOMRİS KÜÇÜN	C BLOK-110	[email protected]	7505

Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P2	Has the ability to access scientific and up-to-date information specific to the field, to observe, evaluate and explain the accuracy, validity and reliability of the information.	4
P8	Has the ability to take part in individual and team (in-group, inter-group) studies and leadership skills in academic activities.	4
P11	Has the ability to interact between the basic subfields of psychology and multidisciplinary fields.	5
P13	To be able to express by establishing a connection between at least two different courses outside the field that contribute to the general culture of the individual.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Can apply the acquired information to real-world situations and understand how to use this information in the process.	P.2.2	5
O2	Can observe, evaluate, and understand the accuracy, validity, and reliability of information.	P.2.3	5
O3	Can integrate information obtained from various sources, develop new ideas and solutions, and understand this process.	P.2.4	5
O4	Can critically evaluate the effectiveness, significance, and contribution of information and practices to society, and understand the outcomes of these evaluations.	P.2.5	5
O5	Understands the importance of individual and team collaboration in academic activities and comprehends the value of such collaborative opportunities.	P.8.1	5
O6	Participates in individual and team activities and can successfully carry out these activities.	P.8.2	5
O7	Utilizes opportunities for intra-group and inter-group collaboration.	P.8.3	5
O8	Develops leadership skills to lead in team activities and can create new approaches.	P.8.5	5
O9	Critically assesses the impact of intra-group and inter-group activities.	P.8.7	5
O10	Understands the fundamental subfields of psychology and comprehends the basic concepts of multidisciplinary areas, recognizing the fundamental relationships between them.	P.11.1	1
O11	Applies knowledge from the fundamental subfields of psychology to multidisciplinary areas and establishes interaction between them.	P.11.2	1
O12	Analyzes information from psychology and multidisciplinary areas, identifies similarities and differences, and develops a deeper understanding through analysis.	P.11.3	1
O13	Synthesizes information from psychology and multidisciplinary areas to develop new approaches and solutions.	P.11.4	1
O14	Evaluates the interaction between fundamental subfields and multidisciplinary areas, comprehending the outcomes.	P.11.5	1
O15	Critiques the integrated knowledge and methods, identifying opportunities for improvement.	P.11.6	1
O16	To be able to find the difference between different disciplines.	P.13.1	1
O17	To be able to organize collaboration with different disciplines.	P.13.4	1
O18	To be able to design innovative applications of current approaches.	P.13.6	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction to Consumer Behavior
2	Consumer, Human, and Society
3	Consumer and Social Welfare
4	Perception
5	Learning and Memory
6	Motivation and Affect
7	Self: Mind, Gender, and Body
8	Personality, Lifestyle, and Values
9	Attitudes and Persuasive Communication
10	Decision Making
11	Buying, Consumption, and Disposal
12	Groups and Social Media
13	Culture and Subculture
14	Consumer Neuroscience

Resources	Doğan, V. (2023). Tüketici psikolojisi. İstanbul: Beta Basım Yayım.
	Solomon, M. R. (2018). Consumer psychology: Buying, having, and being (12th ed.). Pearson Education.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	1	10 (%)
Projects	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	50 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	2	28
Midterms	1	15	15
Quiz	0	0	0
Homework	1	30	30
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			135
Total Work Load / 30			4,50
Course ECTS Credits:			5

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P2	P8	P11	P13
O1	Can apply the acquired information to real-world situations and understand how to use this information in the process.	5	-	-	-
O2	Can observe, evaluate, and understand the accuracy, validity, and reliability of information.	5	-	-	-
O3	Can integrate information obtained from various sources, develop new ideas and solutions, and understand this process.	4	-	4	-
O4	Can critically evaluate the effectiveness, significance, and contribution of information and practices to society, and understand the outcomes of these evaluations.	3	-	-	5
O5	Understands the importance of individual and team collaboration in academic activities and comprehends the value of such collaborative opportunities.	-	5	-	-
O6	Participates in individual and team activities and can successfully carry out these activities.	-	5	-	-
O7	Utilizes opportunities for intra-group and inter-group collaboration.	-	4	-	-
O8	Develops leadership skills to lead in team activities and can create new approaches.	-	5	-	-
O9	Critically assesses the impact of intra-group and inter-group activities.	-	4	-	-
O10	Understands the fundamental subfields of psychology and comprehends the basic concepts of multidisciplinary areas, recognizing the fundamental relationships between them.	-	-	5	-
O11	Applies knowledge from the fundamental subfields of psychology to multidisciplinary areas and establishes interaction between them.	3	-	5	-
O12	Analyzes information from psychology and multidisciplinary areas, identifies similarities and differences, and develops a deeper understanding through analysis.	3	-	4	2
O13	Synthesizes information from psychology and multidisciplinary areas to develop new approaches and solutions.	3	-	4	4
O14	Evaluates the interaction between fundamental subfields and multidisciplinary areas, comprehending the outcomes.	2	-	5	2
O15	Critiques the integrated knowledge and methods, identifying opportunities for improvement.	4	-	4	2
O16	To be able to find the difference between different disciplines.	2	-	4	4
O17	To be able to organize collaboration with different disciplines.	-	4	3	2
O18	To be able to design innovative applications of current approaches.	4	3	3	3