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Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Islamic Economics and Finance
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99701005 Export Marketing 3 Autumn 5 3+0+0 4 4
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Dr. Res. Asst. Mine ÜZÜMCÜOĞLU
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Dr. Res. Asst. Mine ÜZÜMCÜOĞLU C-201 [email protected] 7612
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P2 İslam İktisadı ve Finans alanında edindiği bilgi, beceri ve yetkinlikleri kullanarak meseleleri tanımlama, veri toplama, değerlendirme, analiz etme, yorumlama ve çözüm önerisi geliştirebilme 2
P4 Disiplin içi, çok disiplinli veya çok kültürlü gruplarda ve bireysel çalışabilme 3
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Explains the impact of Islamic economics and finance practices on the global economy. P.6.1 1
O2 Explains the contributions of Islamic economics and finance to sustainable development goals. P.6.4 1
O3 Analyzes the impacts of Islamic economics and finance on economic development. P.6.5 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 International marketing
2 Export marketing and export steps
3 Export marketing and export steps
4 Distribution of target markets
5 Marketing strategies and policies
6 Marketing strategies and policies
7 Documents used in export
8 Payment methods in international trade
9 Circulation methods, transportation methods
10 Foreign market strategies methods Market options methods
11 Foreign market strategies methods Market options methods
12 Foreign market selection
13 Foreign market selection
14 Foreign market research checklists
Textbook or Material
Resources International Marketing and Export Management, G. Albaum, E. Duerr & J. Strandskov, 7th edition, 2011
Global Marketing, Global Edition 8/E. Warren J. Keegan, Mark C. Green, 2015. ISBN- 13: 9781292017389
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Course Specific Internship (If Any) - -
Homework 1 60 (%)
Presentation - -
Projects - -
Midterms 1 40 (%)
Final Exam - -
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 1 45 45
Quiz 0 0 0
Homework 0 0 0
Practice 1 75 75
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 120
Total Work Load / 30 4
Course ECTS Credits: 4
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P6
O1 Explains the impact of Islamic economics and finance practices on the global economy. 3
O2 Explains the contributions of Islamic economics and finance to sustainable development goals. 3
O3 Analyzes the impacts of Islamic economics and finance on economic development. 3