Energy Management
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Energy Management
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Energy Management
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 00781003 | Energy Marketing | 4 | Spring | 8 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | To be able to access different sources of information related to the field of energy management and to make numerical analysis and research | 3 |
| P7 | To know the universal and social effects and legal consequences of field practices | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will be able to define basic microeconomic terms such as supply, demand, elasticity, marginal cost and benefit. | P.3.1 | 1 |
| O2 | Students will be able to explain the basic principles of microeconomics, including how markets work and how prices are determined. | P.3.2 | 1 |
| O3 | Students will be able to analyze the effects of government intervention in markets, including price controls, taxes and subsidies. | P.3.4 | 1 |
| O4 | Students will be able to evaluate the efficiency and equity effects of different market structures such as perfect competition, monopoly and oligopoly. | P.3.5 | 1 |
| O5 | To know how to use data collection methods | P.3.28 | 1 |
| O6 | Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations. | P.7.9 | 1 |
| O7 | Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues. | P.7.10 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Fundamentals of Marketing |
| 2 | Marketing Environment |
| 3 | Consumer Behavior |
| 4 | Consumer Behavior |
| 5 | Marketing Information System and Marketing Research |
| 6 | Market Segmentation and Target Market Selection |
| 7 | Market Segmentation and Target Market Selection |
| 8 | Product Goods-Services-Ideas |
| 9 | Product Goods-Services-Ideas |
| 10 | Price and Pricing |
| 11 | Marketing Channels |
| 12 | Promotion |
| 13 | Energy Marketing |
| 14 | Energy Marketing |
Textbook or Material
| Resources | Marketing Principles and Management |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 20 (%) |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 1 | 20 | 20 |
| Total Work Load: | 124 | ||
| Total Work Load / 30 | 4,13 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P7 |
|---|---|---|---|
| O1 | Students will be able to define basic microeconomic terms such as supply, demand, elasticity, marginal cost and benefit. | 3 | - |
| O2 | Students will be able to explain the basic principles of microeconomics, including how markets work and how prices are determined. | 2 | - |
| O3 | Students will be able to analyze the effects of government intervention in markets, including price controls, taxes and subsidies. | 2 | - |
| O4 | Students will be able to evaluate the efficiency and equity effects of different market structures such as perfect competition, monopoly and oligopoly. | 4 | - |
| O5 | To know how to use data collection methods | 4 | - |
| O6 | Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations. | - | 5 |
| O7 | Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues. | - | 4 |