Energy Management
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Energy Management
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Energy Management
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 00781003 | Energy Marketing | 2025 | Spring | 8 | 3+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | The course is conducted through lectures, question-and-answer sessions, and in-class discussions. Students are given the opportunity to apply their knowledge of energy marketing through case studies of current issues in the energy sector, group work, student presentations, and research/project assignments. |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Res. Asst. Leyla BAŞTAN TÖKE |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Res. Asst. Leyla BAŞTAN TÖKE | C-208 | [email protected] | 7798 | Tuesday 14:00-15:00 |
Course Content
Basic concepts of energy marketing; the structure and functioning of energy markets; marketing activities in the electricity, natural gas, and renewable energy markets; consumer behavior in the energy sector; market research and segmentation; brand management in the energy sector; pricing strategies; sales and distribution channels; customer relationship management; digital marketing applications; sustainability and green marketing; advertising and promotional activities in the energy sector; case studies of current developments in national and international energy markets.
Objectives of the Course
The objective of this course is to teach students about the structure of energy markets, the marketing processes for energy products and services, customer relationship management in the energy sector, pricing strategies, and competitive conditions. The course aims to equip students with the skills to analyze marketing approaches specific to the energy sector, evaluate energy consumer behavior, and develop marketing strategies for energy companies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P7 | To know the universal and social effects and legal consequences of field practices | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations. | P.7.9 | 1 |
| O2 | Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues. | P.7.10 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Course Content (Approach and Methodology) |
| 2 | Definition, Importance, and Basic Concepts of Marketing |
| 3 | The historical development of marketing theory |
| 4 | The historical development of marketing theory |
| 5 | The components of the marketing mix and their evaluation in the energy sector |
| 6 | The components of the marketing mix and their evaluation in the energy sector |
| 7 | An Analysis of Business Strategies in the Energy Sector |
| 8 | Porter's Five Forces Model |
| 9 | The concept of risk and the types of risk encountered in the energy sector |
| 10 | Situation assessment matrices and the energy sector |
| 11 | Situation assessment matrices and the energy sector |
| 12 | Differentiation, positioning, and repositioning |
| 13 | Presentation |
| 14 | Presentation |
Textbook or Material
| Resources | Marketing Principles and Management |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 30 (%) |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 40 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 1 | 20 | 20 |
| Total Work Load: | 124 | ||
| Total Work Load / 30 | 4,13 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P7 |
|---|---|---|
| O1 | Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations. | 5 |
| O2 | Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues. | 4 |