Business Administration

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
00970405	Vocational English V	4	Autumn	7	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	Lect. Hakan ALKAN
Instructor(s)	-
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	1) To have advanced theoretical and / or practical knowledge and skills related to the basic functions of businesses (management and organisation, accounting and finance, production management and marketing).	1
P2	2) Identify, analyse and evaluate the current and potential problems of businesses by thinking critically and develop alternative solutions by using scientific methods.	1
P3	3) Organises and implements projects and activities for the social environment in line with regional and economic development goals with a sense of social responsibility.	1
P4	4) Act with innovative and creative thinking when establishing a new business and can perform basic activities such as risk taking, finding resources, making market analysis, preparing a business plan for the sustainability of the business.	1
P5	5) Can research and analyse information related to the field of business administration and can set operational, tactical and strategic goals according to the results obtained.	1
P6	6) With the awareness that the learning process continues throughout life, can follow scientific and technological developments related to businesses and can critically evaluate and apply them for their own organisation.	1
P7	7) Can work effectively in interdisciplinary work or multicultural teams, take responsibility, take initiative, transfer information to teammates, work for common goals by cooperating with team members.	4
P8	8) To be able to establish effective written and oral communication with colleagues and all internal and external stakeholders of businesses, in the language of learning and at least one foreign language, and to be able to conduct relations.	5
P9	9) Applies the activities carried out in the field of business administration in line with the awareness of professional ethics, social responsibility, universal and cultural values	1
P10	10) To be able to evaluate the social and legal consequences of the applications related to all the basic functions of businesses.	1
P11	11) Can effectively use, report and interpret the information systems needed in the field of business administration.	1
P12	İşletme uygulamalarını değerlendirerek, mevcut uygulamaların sürekli iyileştirilmesi için alanında yetkin ve yeterli sayıda çalışan istihdam edilmesini, eğitilmesini ve işe devam etmelerini sağlar.	1

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1		P.7.1
O2		P.7.2
O3		P.8.1
O4		P.8.2
O5		P.8.3
O6		P.8.4
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	UNIT 1: INTRODUCTION TO MARKETING AND ADVERTISING – Reading a passage called "job advertisements"; describing various jobs and companies; writing a job advertisement; listening to presentations on brand values of companies
2	UNIT 2: FINDING THE CUSTOMER. Ways to learn about your customers; listening to data collection methods; sources of available data, collection of new data.Presenting brand values of a company; learning some brand terms.
3	Giving opinions on business, agreeing-disagreeing; note taking, reviewing a telephone survey; asking and answering survey questions; reading a passage called "Summary of survey results".
4	UNIT 3: PLANNING A MARKETING STRATEGY - Drawing up a marketing plan; marketing mix; marketing Mix items; presenting 4 Ps of a product; writing -business emails-4 Ps (is of crucial importance)
5	Vocabulary about pricing models; meeting to discuss pricing; pricing terms; presenting the positioning strategy; writing a positioning strategy; output: "Boston Matrix"(is of crucial importance)
6	UNIT 4: CREATING ADS - Speaking AIDA advertising model; commissioning a new ad campaign; discussing ad campaigns; reading a passage called "differences in advertising styles"
7	A revision about 4P of marketing: Price, product, place, promotion.
8	Midterm
9	Advertising channels; vocabulary: collocations of business English; giving feedback; reading a passage called "How effective is your website?"
10	UNIT 5: MARKETING TOOLS - Distribution channels; dealing with complaints; solving a crossword puzzle, discount terms, types of shops; reading a passage called "Total Telemarketing"
11	Email terms and expressions; telephoning-getting through; writing a direct mail (is of crucial importance)
12	UNIT 6: PRESENTING YOUR PUBLIC FACE - Ways to promote a company; how to make your website into an effective marketing tool; internet English; Reading a passage called "Letter Excerpts", company website announcements; preparing a press release
13	Writing a press release (is of crucial importance); holiday letter terms
14	General revision
15	Final exams

Resources

Oxford Business English for Marketing & Advertising, Sylee Gore – Oxford University Press 2007

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	14	14
Quiz	0	0	0
Homework	1	2	2
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P7	P8
O1	Etkili iletişim stratejilerini belirlemek ve kültürel farklılıkların iletişim üzerindeki etkisini anlamak için iş iletişimi vaka çalışmalarını analiz edebilir.	4	1
O2	Çok kültürlü ortamlar da dahil olmak üzere dinleyicilerin ilgisini çekmek, onları etkili bir biçimde bilgilendirme için uygun araçları kullanarak profesyonel iş sunumları hazırlayabilir ve sunabilir.	4	1
O3	Profesyonel ortamlarda yaygın olarak kullanılan temel iş kelimelerini, terminolojiyi ve ifadeleri hatırlayabilir ve tanımlayabilir.	1	5
O4	E-postalar, raporlar, teklifler ve sunumlar gibi çeşitli iş iletişimi formatlarının yapısını ve tarzını açıklayabilir ve bunların uygun bağlamlarını ve amaçlarını anlayabilir.	1	4
O5	Farklı mesleki senaryolara göre uyarlanmış e-postalar, notlar ve raporlar dahil olmak üzere açık, özlü ve etkili iş belgeleri yazmak için iş İngilizcesi becerilerini uygulayabilir.	1	5
O6	Kendisinin ve başkalarının iş iletişimlerinin etkinliğini değerlendirebilecek, yapıcı geri bildirim sağlayabilecek ve netlik, ton ve profesyonellik açısından iyileştirilmesi gereken alanları belirleyebilir.	1	4