Your transaction is in progress.
Please Wait...
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Traditional Turkish Arts
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99801006 Corporate Identity Design 4 Autumn 7 2+0+0 4 4
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) -
Instructor Assistant(s) -
Course Content
In this course, the concept of corporate identity is explained to the students and detailed information about its content is given. The basic principles and elements of computer aided design; observation, research, visual thinking, selective perception and abstraction; The content of the course includes the development of original design languages, the creation of original corporate identity materials by making applications based on imagination and creativity. The production process of corporate identity materials is experienced theoretically and practically by working on the project.
Objectives of the Course
Within the scope of the course, it is aimed to learn the corporate identity and corporate identity materials correctly by their children and to reinforce this information with applied projects. It is aimed to teach the necessary computer programs to produce corporate identity materials. Thanks to this originality and creative corporate identity models are determined and targeted.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Definition of corporate identity and examination through original examples
2 Kurumsal kimlik tanımına devam edilmesi, örneklerin incelenmesi ve ilk uygulama projesi için araştırma konusunun verilmesi.
3 Criticizing the research topics and starting the logo sketches.
4 Logo eskizlerine kritik verilmesi, onaylanan eskizlerin dijital ortama aktarılmaya başlanması. Giving critical logo sketches, starting to transfer the approved sketches to digital media.
5 Giving critical logo sketches, continuing to transfer approved sketches to digital media. Giving a critique on the works transferred to the digital environment.
6 Giving a critique on the works transferred to the digital environment. Starting to design business cards, letterheads and envelopes, which are corporate identity materials.
7 Giving a critique on the works transferred to the digital environment. Starting to design business cards, letterheads and envelopes, which are corporate identity materials.
8 Continuing the design of corporate identity materials.
9 Continuing the design of corporate identity materials.
10 Selection of promotional products suitable for the project whose corporate identity is being studied and working on design ideas on these promotional products.
11 Selection of promotional products suitable for the project whose corporate identity is being studied and working on design ideas on these promotional products. Thinking of serial poster ideas for the project whose corporate identity is being studied.
12 Approving the sketches of the 3-series poster works for the project and transferring them to the digital environment.
13 Approving the sketches of the 3-series poster works for the project and continuing to transfer them to the digital environment. Critical rendering process for digitally transferred posters.
14 Continuing to transfer the 3-series poster works for the project to digital media. Critical rendering process for digitally transferred posters. Making final checks for the final presentation.
Textbook or Material
Resources WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları.
WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları.
WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0