Uluslararası Ticaret ve Lojistik (İngilizce)

The Marketing Channels Management course covers a wide range of topics essential for understanding and managing distribution channels effectively. Key areas of study include the role and importance of marketing channels in the overall marketing strategy, the functions and types of intermediaries, and the design and selection of channel structures. Students will explore channel integration, management, and conflict resolution strategies, along with the impact of technology on channel management. The course also delves into global channel strategies, legal and ethical considerations, and performance measurement and evaluation. Through case studies, group projects, and practical assignments, students will gain hands-on experience in developing and managing efficient and effective marketing channels.

The purpose of the Marketing Channels Management course is to equip students with a comprehensive understanding of the strategies, structures, and processes involved in effectively managing marketing channels. This course aims to provide students with the knowledge and skills to design, implement, and optimize distribution channels that maximize customer value and business efficiency. Through this course, students will learn how to navigate the complexities of channel relationships, manage logistical operations, and leverage technology to enhance channel performance, preparing them for successful careers in marketing and supply chain management within the global marketplace.