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Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Manufacturing Execution Systems Operator
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99201002 Entrepreneurship and Innovation 2025 Spring 2 2+0+0 3 3
Course Type Elective
Course Cycle Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator Lect. Mehmet AKSOY
Instructor(s) Asst. Prof. Yasemin SAVAŞ
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Asst. Prof. Yasemin SAVAŞ C-202 [email protected] 7313 Monday
09:00-16:00
Course Content
Throughout the course, the goal is to teach participants how to start a new business and the critical decisions and managerial requirements that must be made once the business is established.
Objectives of the Course
Beginning with an overview of entrepreneurship in economic literature and a brief history, the course examines the entire process of transforming a business idea into a successful enterprise. By exploring the characteristics of an entrepreneur, the course aims to create awareness of the different aspects and dimensions of entrepreneurship, to examine the infrastructural conditions that lead to its formation and development, and to teach how to prepare business plans. It also aims to help individuals recognize their own entrepreneurial capacity and identify areas for development.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P7 Takes responsibility as a team member to resolve complex and unforeseen issues encountered in applications related to the field. 4
P8 Has awareness of career management and lifelong learning. 4
P19 To understand the civilization to which our nation belongs, to act with professional ethics, and to have a sense of social responsibility. 3
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Ability to possess the basic principles of professional ethics and social responsibility awareness P.19.1 1
O2 It monitors and evaluates current foreign trade practices, digital transformation processes, and sustainability-focused developments. P.8.1 1
O3 It critically evaluates digital marketing trends and current issues within the scope of marketing ethics. P.8.2 1
O4 They adapt to teamwork in the workplace, assume professional responsibilities, and report on their practical experiences. P.7.9 1
O5 It evaluates sustainability-based trade policies. P.7.10 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 The concepts of entrepreneur and entrepreneurship, the historical development of entrepreneurship, its role in the economy and society, and fundamental concepts related to entrepreneurship.
2 Personality traits and skills that an entrepreneur should possess: risk-taking and opportunism; intrapreneurship, women's entrepreneurship, social entrepreneurship, digital entrepreneurship.
3 Identifying opportunities, developing business ideas and creativity techniques, transitioning from idea to business, feasibility analysis.
4 The definition of innovation, the difference between invention and innovation, the importance of innovation, the relationship between creativity and innovation, and the culture of innovation.
5 Product, process, marketing, and organizational innovation; radical and incremental innovation, open innovation, disruptive innovation.
6 The role of R&D in innovation, technology transfer, intellectual property rights, patents, utility models, trademarks and design registrations.
7 The business model concept, Business Model Canvas components, value proposition, customer segments, and revenue streams.
8 Midterm Exam
9 Business plan objective and sections, executive summary, market analysis, marketing-production-financing plans, business plan writing.
10 The concept of a start-up, the lean startup approach, the minimum viable product (MVP), the validate-learn-develop cycle, and pivoting.
11 Equity and external funding sources include angel investors, venture capital, crowdfunding, incubators, and accelerators.
12 KOSGEB, TÜBİTAK, technoparks, government support and incentives, university-industry collaboration, mentoring.
13 Born global entrepreneurship, innovation in foreign trade, export-oriented ventures, international market entry and competition.
14 Students' presentations of their developed business ideas/business models, evaluation and feedback; overall term evaluation.
Textbook or Material
Resources Entrepreneurship, Harvard Business Review, Optimist Bookstore
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Homework - -
Presentation - -
Projects - -
Quiz - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 14 2 28
Midterms 1 15 15
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 20 20
Other 0 0 0
Total Work Load: 91
Total Work Load / 30 3,03
Course ECTS Credits: 3
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P7 P8 P19
O1 They adapt to teamwork in the workplace, assume professional responsibilities, and report on their practical experiences. 4 - -
O2 It evaluates sustainability-based trade policies. - 4 -
O3 It monitors and evaluates current foreign trade practices, digital transformation processes, and sustainability-focused developments. - 4 -
O4 It critically evaluates digital marketing trends and current issues within the scope of marketing ethics. - 4 -
O5 Ability to possess the basic principles of professional ethics and social responsibility awareness - - 4