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Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of Computer Programming
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
03831199 E-Commerce 2 Autumn 3 2+1+0 5 5
Course Type Elective
Course Cycle Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Lect. Seda YILDIRIM
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Lect. Seda YILDIRIM TSMYO-T213 [email protected] 7915
Course Content
Developments in Marketing Concept and Internet Marketing Based Internet Concepts Working Principles of Internet Electronic Commerce Infrastructure and Infrastructure Elements Developments in Electronic Commerce, WEB Page Development Process E-Business Models, Digital Marketing Applications Consumer Behavior in Electronic Environment, Social Media Marketing
Objectives of the Course
To introduce the new commercial (and marketing) environments and opportunities in the world, to teach them how to apply marketing information to electronic commerce environments, to analyze opportunities in electronic markets and to develop and implement marketing strategies in accordance with these markets.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P4 Effectively uses information technologies (software, programs, animations, etc.) related to her/his profession. 5
P1 He/she has basic, current and applied information about his/her profession. 4
P3 He/She follows current developments and practices in his profession and uses them effectively. 5
P5 Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. 4
P6 Can present his/her thoughts effectively through written and verbal communication at the level of knowledge and skills and expresses them in an understandable manner. 4
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Have knowledge about current programming languages. P.4.5 1
O2 Must know and use current software development platforms. P.3.2 1,4
O3 Knows analytical, effective research and solution techniques to identify problems. P.5.2 1
O4 Evaluate computer science topics and algorithms using critical thinking skills P.5.4 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Network Economics and Electronic Commerce
2 Phases in Electronic Commerce
3 Legends And Facts In Electronic Commerce
4 Administrative and Technical Steps in Electronic Commerce
5 E-Business Models
6 Virtual Market Places
7 Website Features
8 midterm
9 E-Transformation and SWOT Analysis
10 Electronic Marketing
11 Electronic Marketing
12 Marketing Activities in Social Media
13 Payment Methods in Electronic Commerce
14 Security in Electronic Commerce
Textbook or Material
Resources Ders Notu; Internet Kaynakları ve Siteleri
KIRCOVA, İbrahim (2005), İnternette Pazarlama, Beta Yayınevi
ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E- Ticaret Genişletilmiş 4. Baskı. Bilgi Üniversitesi Yayınları
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 14 1 14
Midterms 1 15 15
Quiz 0 0 0
Homework 0 0 0
Practice 14 2 28
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 15 15
Other 0 0 0
Total Work Load: 100
Total Work Load / 30 3,33
Course ECTS Credits: 3
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P3 P4 P5
O1 Must know and use current software development platforms. 4 - -
O2 Have knowledge about current programming languages. - 5 -
O3 Knows analytical, effective research and solution techniques to identify problems. - - 5
O4 Evaluate computer science topics and algorithms using critical thinking skills - - 4