Nursing
Course Details
KTO KARATAY UNIVERSITY
School of Health Sciences
Programme of Nursing
Course Details
School of Health Sciences
Programme of Nursing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901005 | Social Media Marketing | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
New media, Web 2.0, Social media and social media marketing, social media platforms (blogs, microblogs, Wikis, media sharing sites, online social networks, virtual worlds, virtual reality and augmented reality, social bookmarking sites) and marketing, Web 3.0 and marketing, Web 4.0 and marketing.
Objectives of the Course
To learn marketing methods in social media and to use social media effectively in marketing
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Communication Revolutions in the Media |
| 2 | New Media and Web 2.0: Concepts and Features |
| 3 | Social Media: Definition and Tools |
| 4 | The Effects of Social Media on Marketing and Social Media Marketing |
| 5 | Blogs and Marketing |
| 6 | Microblogging and Marketing |
| 7 | Midterm Exam |
| 8 | Wikis and Marketing |
| 9 | Social Bookmarking Sites and Marketing |
| 10 | Media Sharing Sites and Marketing |
| 11 | Social Networking Sites and Marketing |
| 12 | Virtual Worlds, Virtual Reality, Augmented Reality and Marketing |
| 13 | Web 3.0 and Marketing 3.0 |
| 14 | Web 4.0 and Marketing 4.0 |
Textbook or Material
| Resources | Sosyal Medya (2013) AÖF |
| Sosyal Medya (2013) AÖF |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||