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Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Master of Graphic Design with Thesis
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
80911117 Written and Visiual Text Analysis 1 Autumn 1 3+0+0 7 7
Course Type Elective
Course Cycle -
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ A-Z08 [email protected] 7455 Tuesday
09:00-10:00
Course Content
Signs and meaning, Cultural Reading, Ways and Practices of Writing and Seeing, Ideology and Subjectivity, Written and visual text analysis through contextual frameworks and analysis.
Objectives of the Course
Meaning to develop a systematic awareness of the complexity of the existing text in the universe, Discourse, and to discover and use the model of the metalanguage used in rhetorical analysis and text comprehension, to produce a top text on text on developing interpretation and analysis skills.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P6 To be able to explain the historical and design ties of semiotics, mythology, iconography with universal culture. 5
P10 To be able to develop projects in the field of graphic design with the awareness of universal and social responsibility by considering the public interest and legal consequences on issues such as human rights, environmental problems, cultural diversity in professional studies in the field and to share them with the society with sensitivity. 4
P12 To be able to develop a positive attitude towards lifelong learning with the awareness of entrepreneurial and innovative approach by having knowledge, skills and experience about the work in business life. 4
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 To be able to distinguish the differences between periods. P.6.1 1
O2 To be able to explain the differences between periods. P.6.2 1
O3 To be able to define an idea, a concept or a phenomenon in the artistic and cultural environment of society. P.6.3 1
O4 Yeni tasarımları görsel yolla yaratıcı biçimde üretebilme. P.6.4 1
O5 To be able to distinguish cultural assets that are the expression of society, art and technology. P.6.5 1
O6 Critical judgement. P.6.6 1
O7 To gain sensitivity to the environment they live in. P.10.3 1
O8 To be able to interpret the concept of lifelong learning. P.12.6 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Signs and Meaning
2 Cultural Forms and Practices of Reading, Writing and Seeing
3 Ideology and Subjectivity
4 Context frames and analysis
5 Types of Speech
6 Written Genres and Texts
7 Visual Texts and Genres
8 Midterm
9 Discourse Analysis Approaches: Structuralism, Post-structuralism
10 Discourse Analysis Approaches: Pragmatism and Critical Discourse Analysis
11 Discourse Analysis Approaches :Semiotics
12 An Application on Speech Narrative Types
13 Practices on Written and Visual Genres and Narratives
14 Text generation and feedback
Textbook or Material
Resources BARTHES, Roland.1997. Göstergebilimsel Serüven (Çev. Mehmet Rifat, Sema Rifat) İstanbul: Yapı Kredi Yayınları.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Practice - -
Field Study - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 10 1 10
Midterms 6 10 60
Quiz 0 0 0
Homework 3 9 27
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 4 10 40
Fieldwork 0 0 0
Final Exam 6 10 60
Other 0 0 0
Total Work Load: 225
Total Work Load / 30 7,50
Course ECTS Credits: 8
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P6 P10 P12
O1 To be able to distinguish the differences between periods. 5 - -
O2 To be able to explain the differences between periods. 5 - -
O3 To be able to define an idea, a concept or a phenomenon in the artistic and cultural environment of society. 5 - -
O4 Yeni tasarımları görsel yolla yaratıcı biçimde üretebilme. 5 - -
O5 To be able to distinguish cultural assets that are the expression of society, art and technology. 5 - -
O6 Critical judgement. 5 - -
O7 To gain sensitivity to the environment they live in. - 4 -
O8 To be able to interpret the concept of lifelong learning. - - 4