Master of Graphic Design with Thesis
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Master of Graphic Design with Thesis
Course Details
Graduate Education Institute
Programme of Master of Graphic Design with Thesis
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 80911112 | Advertising Design | 1 | Spring | 2 | 3+0+0 | 7 | 7 |
| Course Type | Elective |
| Course Cycle | - |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Çağrı GÜMÜŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Çağrı GÜMÜŞ | A-Z08 | [email protected] | 7455 | Tuesday 09:00-10:00 |
Course Content
Students will be able to develop the right promotional strategy and approach for a social and cultural event, spread a specific concept to different design elements, produce creative and accurate solutions for graphic design for an idea, phenomenon, product or service, and acquire design management skills in the creative production process.
Objectives of the Course
To teach students design processes, to develop strategy, to develop concept, to make creative designs and to bring out graphic design products.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P4 | To be able to use computer software, technologies, techniques and innovations in the field effectively. | 5 |
| P5 | Visualisation by establishing a relationship between art, culture, design and aesthetic issues. | 3 |
| P7 | To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems. | 4 |
| P9 | To be able to work effectively in interdisciplinary / interdisciplinary teams on social and cultural issues related to the field of design, individually or as a team member, harmoniously and consciously. | 3 |
| P11 | To be able to develop research proposals based on the reviewed literature, to be able to determine a topic from the proposals and to be able to prepare a report on this topic | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to produce original works with design skills. | P.3.1 | 3,7 |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 3,7 |
| O3 | To be able to recognise concrete and abstract concepts in graphic design works. | P.3.4 | 3,7 |
| O4 | To be able to decide to use the details of the design in line with the need. | P.3.5 | 3,7 |
| O5 | To be able to use related computer software and information and communication technologies effectively for design. | P.4.1 | 3,7 |
| O6 | To be able to adapt the gains in the fields of design knowledge to what they have learnt. | P.4.4 | 3,7 |
| O7 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | P.5.1 | 3,7 |
| O8 | To be able to solve the problems arising as a result of the analysis. | P.7.1 | 3,7 |
| O9 | To be able to develop all processes of a design | P.7.3 | 3,7 |
| O10 | To be able to associate design skills with other fields. | P.7.6 | 3,7 |
| O11 | To be able to work interdisciplinary in the field of art and design. | P.9.1 | 3,7 |
| O12 | To be able to organize and analyze the collected data in line with the research objectives | P.11.3 | 3,7 |
| O13 | To be able to report the research | P.11.5 | 3,7 |
| O14 | To be able to defend the research report | P.11.6 | 3,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Explanation of the scope, goals and objectives of the course, giving the project brief |
| 2 | Giving information about advertising graphics, examining graphic design problems in advertisements with examples, |
| 3 | Background research and strategy development |
| 4 | Strategy development: Defining the purpose, target audience and problem |
| 5 | Creative strategy development: Conceptualizing and crafting messages |
| 6 | Creative strategy development: Conceptualizing and crafting messages |
| 7 | What is curious advertising? /Project: Implementation in a medium within the scope of the project |
| 8 | Midterm |
| 9 | What is classified advertising? /Project: Application in a medium within the scope of the project |
| 10 | Continued implementation |
| 11 | What is direct response advertising? Implementation in a medium within the scope of the project |
| 12 | What is a messenger ad? Implementation in a medium |
| 13 | What is a question ad? Implementation in a medium within the scope of the project |
| 14 | Finalization of the project, pre-evaluation before the jury. |
Textbook or Material
| Resources | ELDEN, M., (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Midterms | - | - |
| Final Exam | 1 | 100 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 8 | 112 |
| Midterms | 1 | 12 | 12 |
| Quiz | 0 | 0 | 0 |
| Homework | 2 | 5 | 10 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 1 | 10 | 10 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 10 | 10 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 15 | 15 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 225 | ||
| Total Work Load / 30 | 7,50 | ||
| Course ECTS Credits: | 8 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P4 | P5 | P7 | P9 | P11 |
|---|---|---|---|---|---|---|---|
| O1 | To be able to produce original works with design skills. | 5 | - | - | - | - | - |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | 5 | - | - | - | - | - |
| O3 | To be able to recognise concrete and abstract concepts in graphic design works. | 5 | - | - | - | - | - |
| O4 | To be able to decide to use the details of the design in line with the need. | 5 | - | - | - | - | - |
| O5 | To be able to use related computer software and information and communication technologies effectively for design. | - | 5 | - | - | - | - |
| O6 | To be able to adapt the gains in the fields of design knowledge to what they have learnt. | - | 5 | - | - | - | - |
| O7 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | - | - | 3 | - | - | - |
| O8 | To be able to solve the problems arising as a result of the analysis. | - | - | - | 4 | - | - |
| O9 | To be able to develop all processes of a design | - | - | - | 4 | - | - |
| O10 | To be able to associate design skills with other fields. | - | - | - | 4 | - | - |
| O11 | To be able to work interdisciplinary in the field of art and design. | - | - | - | - | - | - |
| O12 | To be able to organize and analyze the collected data in line with the research objectives | - | - | - | - | 3 | - |
| O13 | To be able to report the research | - | - | - | - | - | 4 |
| O14 | To be able to defend the research report | - | - | - | - | - | 4 |