Communication And Design Master's Degree
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 84511125 | Copywriting | 2026 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Eda SEZERER ALBAYRAK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Eda SEZERER ALBAYRAK | C-CZ26 | [email protected] | 7262 | Monday 13:30 |
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P6 | Develops original and applicable solutions to communication and design problems by using creative thinking, design thinking, and problem-solving methods. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | P.6.1 | 1,5 | |
| O2 | P.6.2 | 5 | |
| O3 | P.6.3 | 5 | |
| O4 | P.6.4 | 5 | |
| O5 | P.6.5 | 5 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Copywriting |
| 2 | Creative Writing and Idea Generation |
| 3 | Target Audience Analysis and Brand Voice |
| 4 | Advertising Copy and Persuasive Writing Techniques |
| 5 | Developing Headlines, Slogans, and Campaign Messages |
| 6 | Corporate Communication Writing |
| 7 | Press Release and News Writing |
| 8 | Social Media and Digital Content Writing |
| 9 | Blog Writing, SEO, and Content Marketing |
| 10 | Storytelling and Brand Storytelling |
| 11 | AI-Assisted Copywriting |
| 12 | Copywriting for Integrated Communication Campaigns |
| 13 | Project Presentations and Course Evaluation |
Textbook or Material
| Resources | Bly, R. W. (2020). The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th ed.). St. Martin's Griffin. |
| Sugarman, J. (2007). The Adweek Copywriting Handbook. Wiley. | |
| Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley. | |
| Cialdini, R. (2021). Influence: The Psychology of Persuasion. Harper Business. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 70 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 15 | 3 | 45 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 15 | 6 | 90 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 10 | 10 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 50 | 50 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 225 | ||
| Total Work Load / 30 | 7,50 | ||
| Course ECTS Credits: | 8 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P6 |
|---|---|---|
| O1 | Bilgi düzeyi: Yaratıcı düşünme, tasarım odaklı düşünme ve problem çözme yöntemlerini tanımlar. | 5 |
| O2 | Kavrama düzeyi: Yaratıcı düşünme ve problem çözme yöntemlerinin tasarım sürecindeki işlevlerini örneklerle açıklar. | 5 |
| O3 | Analiz düzeyi: Bir iletişim ve tasarım probleminin nedenlerini, paydaşlarını, kullanıcı gereksinimlerini ve sınırlılıklarını analiz eder. | 5 |
| O4 | Sentez düzeyi: Tasarım problemine yönelik yaratıcı, özgün, yenilikçi ve uygulanabilir çözüm alternatifleri geliştirir. | 5 |
| O5 | Değerlendirme düzeyi: Geliştirilen çözüm alternatiflerini özgünlük, uygulanabilirlik, işlevsellik ve kullanıcı gereksinimlerine uygunluk bakımından değerlendirir. | 5 |